Ford full digital strategy ppt

Ford full digital strategy ppt

• 1.
  BY: Ali Obermayer ADV 420
• 2.
  What is somethingwe, as a world populous, must face? CLIMATE CHANGE…. ….due to the gradual rising of Earth’s climate, The Great Barrier Reef is being bleached.
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  Big Idea • FOCUSon the World • Great Barrier Reef Blue paint • Every Car, $1.00 to efforts • 50% dead • 5% permanently damaged
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  Audience  Environmentalists ofall age- from every country.  World issue
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  Social Media  Blogpost explaining campaign  Video follow-up  #FOCUSontheworld  Picture of Electric Ford Focus announcing campaign  Follow up videos and pictures on site at the GBR. &
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  Website • Counter • Customerswant to SEE that they are making a difference. • Content SHOWING customers what their money is doing. • i.e. videos, pictures, blog posts
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  Mobile Ford Owner MyFord Touch Ford Remote Access Sync MyFord Mobile Mustang Customizer • Suggestion: Entertainment app (not purely information seeking) • For consistency, keep theme of ocean and GBR. • Go Fish?
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  Internet Marketing  ContentOffer:  Helping the issue of climate change  New car  Blog:  Explaining the campaign  Follow up posts describing happenings on GBR  Email:  Obtained after purchase of a vehicle  Bi-weekly  SEO:  “car”, “electric”, “ford”,“focus”, “environment”
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  Metrics  Success measuredin number of Electric Ford Focus’ sold (amount of $ raised).  Posted publicly
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  Budget  Total: $48,000per month (total of 6 months)  SEO: $4,800 per month  PPC: $28,800 per month  Social Media: $7,200 per month  Email: $2,400 per month  Mobile: $2,400 per month  Content: $2,400 per month