Forever 21 final presentation

Forever 21 final presentation

• 1.
  Mikalia Dennis ADV 420 FinalPresentation Spring 2012
• 2.
  Who to target:  Females ages 15-24 As a well-known apparel company in a competitive clothing market, the demand to stay relevant and fresh is at an all time high. In order to remain significant, certain aspects of Forever 21 need to be emphasized and retouched upon.
• 3.
   Transform nicheof  Known for copying having “inexpensive current name brand style”, from being ideas considered “cheap”  Lack of originality  Become an easily-  No geographical identifiable brand boundaries within the  Use of social media to U.S. to target broaden web presence
• 4.
  Integrated Theme -Creative improvements to current media objectives, as wellas an addition of some new strategy tactics
• 5.
   Smart phoneapp with which consumers can rate their clothing on a scale of “I like it” to “not my style”  Would give field researchers the opportunity to pre- test and test current and/or future products before they reach stores  Resulting in no more wasted money on mass producing items that just won’t sell, smart. Not my I like it! style
• 6.
  GOOGLE ADWORDS BLOGGING/”VLOGGING”  Incorporate new, more  More incorporation of distinct key phrases: “what’s happening?” with the company -distressed skinny jeans  Citing other fashion blogs that draw in some -striped bandage skirt inspiration to Forever 21 as -trendy camis and tanks a clothing brand (for example)  Balance fun and entertainment with real time news or announcements
• 7.
  TWITTER/FACEBOOK FACEBOOK  FOLLOW/RETWEET other  INTRIGUING posts significant fashion  ENGAGE the audience tweeters with two-sided  ENGAGE the audience communication with two-sided  ASK for consumer opinions communication  REFER to more links, other than the Forever 21 home page
• 8.
  Budgeting -A budget forthis Distribution of Campaign Budget campaign will be fairly inexpensive: -60% -- “Rate Me” App "Rate Me" App Google AdWords -30% -- AdWords Social Networks -10% -- Social Networks
• 9.
  Even w/o immediate sales, progression can be measured:  AdWords works on a pay-per-click payment basis  Google Analytics provide businesses with webpage traffic information  i.e. for home pages or blogs
• 10.
  The use ofnew media in an up-coming digital world will separate you from your competitors. Being able to master what these new and innovative services have to offer will yield nothing but positive results for Forever 21.