The document outlines initial ideas for a magazine called B3AT focused on the R&B/hip hop genre. The magazine will target both male and female readers aged 16-24 of all ethnicities. Key initial ideas include using an Asian male on the front cover to represent the diverse audience of R&B music. The contents page will list articles with images and an editor's letter. Double page spreads will feature close-up artist interviews on one side with a full-body image on the other. Photographs throughout will include medium close-ups of male artists and a small image of the editor. The color scheme and layout will remain consistent across issues.