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Uploaded byRene Looper
Fortwilliam
This document discusses how businesses in the tourism industry can make use of social media tools like TripAdvisor and Google to promote their services. It provides statistics on TripAdvisor's popularity and reviews, and tips on how tourism operators can manage reviews, respond to feedback, and get more reviews. The document also briefly touches on using Google tools and alerts to stay updated on online conversations.
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Fortwilliam
- 1. Social Media andthe Tourism Industry David Sim and Rene Looper How to make the most of free & easy to use web tools
- 2. Social Media is on-line conversation... word of mouth marketing
- 3. RAMA/BIG research November2008: Word of mouth marketing No. 1 Influence = 44% of purchases Reviews = 37% (increasingly on-line, peer led) Television = 25% Younger demographics = > social media impact
- 4. 14% vs 74%
- 5. September 08: 100million November 08: 120 million January 09: 150 million users
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- 9. “ Social Mediaat Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
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- 14. How to makethe most of free & easy to use web tools Tripadvisor: Some facts: Founded in 2000 30 million unique visitors per month.... 20 million reviews of hotels, B&B's etc.. 64% of travellers read reviews.... 38% read professional reviews Average score is 3.74 (out of 5)
- 15. How to makethe most of free & easy to use web tools Tripadvisor: Reviews How to: manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews
- 16. How to makethe most of free & easy to use web tools Tripadvisor: Forums: A great way to see what people are writing about, questions they have and what web sites other people recommend. More forums: wildlife, weddings, photography, mountain biking etc... Don't use is as an advertising channel... Questions?
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- 21. Tripadvisor: Some facts:Founded in 2000 30 million unique visitors per month.... 20 million reviews of hotels, B&B's etc.. 64% of travellers read reviews.... 38% read professional reviews Average score is 3.74 (out of 5)
- 22. Tripadvisor: Reviews Howto: manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews
- 23. From Word ofMouth to Word of Mouse advertising......
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- 26. How to makethe most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips
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- 28. Thank you! Davidand Rene 4TM Social Media for Business www.4tm-services.com