This document discusses effective communication of feedback within organizations. It provides tips for giving and receiving feedback, including focusing on specific observable behaviors, describing the impact on yourself, and asking about the other person's intentions. When giving feedback, people should say "when you do X, I feel Y" and ask the other what is going on for them. Tips for receiving feedback include looking for grains of truth, listening and asking questions, acknowledging feelings, and having a gift mentality of saying thank you. Fostering a feedback-rich culture involves training teams and scheduling dedicated feedback meetings.