Founder Communication 
Joe Greenstein 
Nov 14, 2014
Topics for Today 
Disclosure & Vulnerability 
Effective Teams & Culture 
Feedback & Relationships 
Format: Learn together, not talk at you 
Photo by Alex Eflon [link]
Working 
agreements 
I ask you to… 
Challenge yourself 
Respect confidentiality 
Minimize distractions 
Wait for breaks & return on time 
Can we all commit to this?
Agenda 
Disclosure & Team stuff 80 mins 
Break 10 mins 
Feedback concepts & practice 75 mins 
Break 10 mins 
1:1 feedback 50 mins 
Closing 15 mins 
TOTAL 4 hrs 
Photo by Theresa Thompson [link]
ONE BIG IDEA
Three Realities (The Net Model) 
INTENT 
Needs 
Motives 
Situation 
Reality #1 
BEHAVIOR 
Verbal 
Non-Verbal 
Reality #2 
Common 
IMPACT 
Feelings 
Reactions 
Responses 
Reality #3 
The Net
FEELINGS AND EMOTIONS - WHY? 
Everyone feels 
them, we just 
pretend we 
don’t. 
Convey crucial 
information, 
absence of 
emotion leaves 
out half the story. 
Emotions indicate 
importance. 
Most powerful 
motivator? 
They are 
an early warning 
system
One more quick note: Where We Learn Most 
Stress 
Learning 
15% 
Comfort
SELF-DISCLOSURE 
We are constantly making the choice of 
letting our self be more fully known 
Will I be less 
liked, 
respected, 
influential 
(leader-like)? 
Is it relevant? 
Will it further the 
discussion – the 
relationship? 
Will others 
use this 
information 
against me? 
How will 
others 
see/assess/ 
judge me? 
“What in 
my ‘bubble’ 
should I 
share?”
Vulnerability 
“In order for connection to happen, we 
have to allow ourselves to be really 
seen.”
Vulnerability 
The Paradox of Trust 
You prefer to look strong rather than weak. 
Problem: Everyone knows that. 
Result: Willingness to show (some) weakness is 
perceived as sign of strength.
More Benefits of Self-Disclosure 
1. Build connection, trust 
2. Repair distortions 
3. Avoid “progressive impoverishment”
Johari Window 
© Carole Robin, Ph.D., 2011 
I know I don’t know 
OPEN/ 
PUBLIC 
BLIND 
PRIVATE UNKNOWN 
You 
know 
You 
don’t 
know 
Reactions/Feedback 
D 
i 
s 
c 
l 
o 
s 
u 
r 
e
The Bottom Line 
1. Disclosure is critical to connection. 
2. Vulnerability is usually seen as strength. 
3. Authentic leaders are more influential. 
Conclusion: Consider being more open.
Team & Culture 
Photo by Woodleywonderworks [link] 
Read 
More
Effective Teams 
1. Participation 
2. Collaboration 
3. Cooperation (Commitment) 
Problem: Can’t order people to do any of this. 
Photo by Woodleywonderworks [link]
Essential Conditions 
1. Mutual trust 
2. Group identity (feeling of belonging) 
3. Group efficacy (belief in value of the team) 
Research: All of these are correlated to group EQ. 
Photo by Woodleywonderworks [link]
EQ (Individual) 
Emotional awareness 
Emotion regulation (≠ suppression) 
Inward (one’s own emotions) 
Outward (others’ emotions) 
Photo by Woodleywonderworks [link]
Group EQ 
High EQ individuals ≠ High EQ group 
Group norms determine group EQ 
Create awareness of emotion 
Help regulate emotion 
Photo by Woodleywonderworks [link]
Our norms 
What norms do we have? 
What norms do we need? 
What can you do as leaders? 
Photo by jm3 [link]
Feedback & Influence
What we mean by “feedback” 
1. Not formal performance reviews 
2. Not teaching functional skills 
3. Discussions about interpersonal interactions and 
working relationships
Why is feedback important? 
1. Personal Development 
2. Team Effectiveness 
3. Stronger relationships 
Bottom line: Feedback is how we grow.
Can I give you 
some feedback? 
Photo: Robbie Grubbs
Feedback and 
Photo by Mykl Roventine [link] 
social threat
Threat response 
Physiological signs? 
Emotional Signs? 
Cognitive Signs? 
Photo by State Farm [link]
Social threat 
Social situations ≈ Physical threats 
Many times/day… 
Most common location?
The Workplace 
Photo by Heisenberg Media [link]
SCARF Model 
Photo by Andrew Vargas [link] 
Read 
More 
David Rock 
What social situations 
trigger a threat 
response?
SCARF model 
Status 
Certainty 
Autonomy 
Relatedness 
Fairness 
Read 
More
The Bottom Line 
1. As a leader, you are a walking, talking social 
threat. Be aware of this, be thoughtful. 
2. You are also a role model – watch your own 
defensive reactions.
A personal aside… The owl & the crocodile. 
“The limbic system that evolved to help us survive may be slowly killing us with the 
internal stress and external damage it produces...“ 
Dr. Seymour 
Who’s talking now?
So… how do we communicate feedback 
while minimizing defensiveness?
THE NET (AGAIN) 
INTENT 
Needs 
Motives 
Situation 
Reality #1 
BEHAVIOR 
Verbal 
Non-Verbal 
Reality #2 
Common 
IMPACT 
Feelings 
Reactions 
Responses 
Reality #3 
The Net
New Mental Model 
1. Feedback is new information about the internal reactions my 
behavior has triggered in another person. 
2. A feedback conversation is an opportunity for me to share new 
information about the internal worlds behind my behavior. 
3. Both sides get to decide what to do with that new 
information. 
Feedback is a gift!
How to Give Effective Feedback 
1. Focus on specific, observable behavior 
2. Describe the impact of that behavior on YOU 
3. Do NOT address MY motives or intentions. 
(Do listen actively if I choose to share them.) 
Stay on your side of the net!
The simplest 
feedback model 
When you do [X], I feel [Y]. 
Photo by Ed Yourdon [link]
Lets try some examples… 
1. Semira, you clearly don’t care about this presentation. 
2. Semira, I noticed that you are looking at your phone. 
You are clearly bored with this presentation. 
3. Semira, I noticed that you are looking at your phone. 
I am feeling anxious about whether I am doing a 
good job with this presentation.
1:1 feedback 
Photo by Ana Karenina [link] 
Read 
More
Tips for Complimentary Feedback 
● Give more!!! 
● Do not praise to overcome resistance 
● Do not praise to buffer criticism 
● Avoid “The Sandwich” 
● Avoid platitudes. Be specific 
● Weak: “John - you are a great boss.” 
● Strong: “John - when you give me specific feedback, I feel 
excited because I have a chance to grow professionally.”
Tips for Constructive Feedback 
• Assume good intent, be curious 
• Use a soft start 
• emphasize mutual goals & positive intent for the conversation. 
• Be aware of your own stress 
• Goal is joint-problem solving
Tips for Receiving Feedback 
● Gift mentality 
● Listen and ask clarifying questions 
● Acknowledge your feelings 
● Goal is understanding, not “winning” 
● Say “Thank You!”
Last Reminder 
Stay on your side of the net 
When you do [X], I feel [Y]. 
Use the Vocabulary of Emotions
Challenge 
yourself 
Photo by Daniel Oines [link]
Thanks, goodbye, & stay on 
your side of the net.

Founder Leadership & Communication Workshop - 11/14/14

  • 1.
    Founder Communication JoeGreenstein Nov 14, 2014
  • 2.
    Topics for Today Disclosure & Vulnerability Effective Teams & Culture Feedback & Relationships Format: Learn together, not talk at you Photo by Alex Eflon [link]
  • 3.
    Working agreements Iask you to… Challenge yourself Respect confidentiality Minimize distractions Wait for breaks & return on time Can we all commit to this?
  • 4.
    Agenda Disclosure &Team stuff 80 mins Break 10 mins Feedback concepts & practice 75 mins Break 10 mins 1:1 feedback 50 mins Closing 15 mins TOTAL 4 hrs Photo by Theresa Thompson [link]
  • 5.
  • 6.
    Three Realities (TheNet Model) INTENT Needs Motives Situation Reality #1 BEHAVIOR Verbal Non-Verbal Reality #2 Common IMPACT Feelings Reactions Responses Reality #3 The Net
  • 7.
    FEELINGS AND EMOTIONS- WHY? Everyone feels them, we just pretend we don’t. Convey crucial information, absence of emotion leaves out half the story. Emotions indicate importance. Most powerful motivator? They are an early warning system
  • 8.
    One more quicknote: Where We Learn Most Stress Learning 15% Comfort
  • 9.
    SELF-DISCLOSURE We areconstantly making the choice of letting our self be more fully known Will I be less liked, respected, influential (leader-like)? Is it relevant? Will it further the discussion – the relationship? Will others use this information against me? How will others see/assess/ judge me? “What in my ‘bubble’ should I share?”
  • 10.
    Vulnerability “In orderfor connection to happen, we have to allow ourselves to be really seen.”
  • 11.
    Vulnerability The Paradoxof Trust You prefer to look strong rather than weak. Problem: Everyone knows that. Result: Willingness to show (some) weakness is perceived as sign of strength.
  • 12.
    More Benefits ofSelf-Disclosure 1. Build connection, trust 2. Repair distortions 3. Avoid “progressive impoverishment”
  • 13.
    Johari Window ©Carole Robin, Ph.D., 2011 I know I don’t know OPEN/ PUBLIC BLIND PRIVATE UNKNOWN You know You don’t know Reactions/Feedback D i s c l o s u r e
  • 14.
    The Bottom Line 1. Disclosure is critical to connection. 2. Vulnerability is usually seen as strength. 3. Authentic leaders are more influential. Conclusion: Consider being more open.
  • 15.
    Team & Culture Photo by Woodleywonderworks [link] Read More
  • 16.
    Effective Teams 1.Participation 2. Collaboration 3. Cooperation (Commitment) Problem: Can’t order people to do any of this. Photo by Woodleywonderworks [link]
  • 17.
    Essential Conditions 1.Mutual trust 2. Group identity (feeling of belonging) 3. Group efficacy (belief in value of the team) Research: All of these are correlated to group EQ. Photo by Woodleywonderworks [link]
  • 18.
    EQ (Individual) Emotionalawareness Emotion regulation (≠ suppression) Inward (one’s own emotions) Outward (others’ emotions) Photo by Woodleywonderworks [link]
  • 19.
    Group EQ HighEQ individuals ≠ High EQ group Group norms determine group EQ Create awareness of emotion Help regulate emotion Photo by Woodleywonderworks [link]
  • 20.
    Our norms Whatnorms do we have? What norms do we need? What can you do as leaders? Photo by jm3 [link]
  • 21.
  • 22.
    What we meanby “feedback” 1. Not formal performance reviews 2. Not teaching functional skills 3. Discussions about interpersonal interactions and working relationships
  • 23.
    Why is feedbackimportant? 1. Personal Development 2. Team Effectiveness 3. Stronger relationships Bottom line: Feedback is how we grow.
  • 24.
    Can I giveyou some feedback? Photo: Robbie Grubbs
  • 25.
    Feedback and Photoby Mykl Roventine [link] social threat
  • 26.
    Threat response Physiologicalsigns? Emotional Signs? Cognitive Signs? Photo by State Farm [link]
  • 27.
    Social threat Socialsituations ≈ Physical threats Many times/day… Most common location?
  • 28.
    The Workplace Photoby Heisenberg Media [link]
  • 29.
    SCARF Model Photoby Andrew Vargas [link] Read More David Rock What social situations trigger a threat response?
  • 30.
    SCARF model Status Certainty Autonomy Relatedness Fairness Read More
  • 31.
    The Bottom Line 1. As a leader, you are a walking, talking social threat. Be aware of this, be thoughtful. 2. You are also a role model – watch your own defensive reactions.
  • 32.
    A personal aside…The owl & the crocodile. “The limbic system that evolved to help us survive may be slowly killing us with the internal stress and external damage it produces...“ Dr. Seymour Who’s talking now?
  • 33.
    So… how dowe communicate feedback while minimizing defensiveness?
  • 34.
    THE NET (AGAIN) INTENT Needs Motives Situation Reality #1 BEHAVIOR Verbal Non-Verbal Reality #2 Common IMPACT Feelings Reactions Responses Reality #3 The Net
  • 35.
    New Mental Model 1. Feedback is new information about the internal reactions my behavior has triggered in another person. 2. A feedback conversation is an opportunity for me to share new information about the internal worlds behind my behavior. 3. Both sides get to decide what to do with that new information. Feedback is a gift!
  • 36.
    How to GiveEffective Feedback 1. Focus on specific, observable behavior 2. Describe the impact of that behavior on YOU 3. Do NOT address MY motives or intentions. (Do listen actively if I choose to share them.) Stay on your side of the net!
  • 37.
    The simplest feedbackmodel When you do [X], I feel [Y]. Photo by Ed Yourdon [link]
  • 38.
    Lets try someexamples… 1. Semira, you clearly don’t care about this presentation. 2. Semira, I noticed that you are looking at your phone. You are clearly bored with this presentation. 3. Semira, I noticed that you are looking at your phone. I am feeling anxious about whether I am doing a good job with this presentation.
  • 39.
    1:1 feedback Photoby Ana Karenina [link] Read More
  • 40.
    Tips for ComplimentaryFeedback ● Give more!!! ● Do not praise to overcome resistance ● Do not praise to buffer criticism ● Avoid “The Sandwich” ● Avoid platitudes. Be specific ● Weak: “John - you are a great boss.” ● Strong: “John - when you give me specific feedback, I feel excited because I have a chance to grow professionally.”
  • 41.
    Tips for ConstructiveFeedback • Assume good intent, be curious • Use a soft start • emphasize mutual goals & positive intent for the conversation. • Be aware of your own stress • Goal is joint-problem solving
  • 42.
    Tips for ReceivingFeedback ● Gift mentality ● Listen and ask clarifying questions ● Acknowledge your feelings ● Goal is understanding, not “winning” ● Say “Thank You!”
  • 43.
    Last Reminder Stayon your side of the net When you do [X], I feel [Y]. Use the Vocabulary of Emotions
  • 44.
    Challenge yourself Photoby Daniel Oines [link]
  • 45.
    Thanks, goodbye, &stay on your side of the net.