Foursquare

Foursquare is a technology company that uses location intelligence to build
meaningful consumer experiences and business solutions. It have two mobile apps:
Foursquare and Swarm, and a suite of enterprise and advertising tools.
 Headquarters: New York City, New York, United States
 Founded: 2009
 Founders: Naveen Selvadurai, Dennis Crowley
 In 2009, Foursquare introduced checking in and real-time location sharing with
friends.
 In 2014, decided to give the check-in its own app. Swarm turns the world into a
game: earn coins, collect stickers, and compete with people you know.

 Community: More than 50 million people use Foursquare and Swarm each month,
across desktop, mobile web, and mobile apps. People have checked in more than 8
billion times worldwide.
 Platform: More than 65 million place shapes mapping businesses around the
world.
 Employees: More than 180 people between headquarters in New York, an office in
San Francisco, and teams in London and Chicago.

#1 CLAIM YOUR BUSINESS LOCATION.
#2 USE AND PROMOTE LOCAL UDATE.
#3 OFFER FOURSQUARE SPECIALS(FRIEND SPCL,CHECKIN SPCL.,NEWBIE
SPCL.)
#4 ADD ENGAGING TIPS ABOUT YOUR COMPANY AND OTHER
#5 CREATE A FOURSQUARE PAGE.
#6 USE LISTS ON YOUR PAGE.
#7 ADD FOURSQUARE PLUGINS TO YOUR WEBSITE.
#8 ENHANCE YOUR EVENTS.
#9 CREATE BADGES.
#10 USE SCIENCE AT YOUR LOCATION.

 Audience Geography:
 Global Rank:1147 (-48)
 Bounce Rate: 59.10%
 Daily page views per visitor: 2.07 (-
5.48%)
 Daily time on site: 1:59 (+3%)
 Search visits: 29.90% (+1%)
 Total sites Linking in: 20,552
 Loading Time: 2.028sec (+63%)
Audience Demographics:

 Performative: user management of location sharing
This management of self-representation means that checking in to a location can be
meant as a display of personal support for a venue. This kind of location
endorsement is more intricate than simply liking a place, because it comes with
real-world context (Cramer et al., 2011). In order to check in a person must
physically be at the location signaling more of a commitment.
Geo-spatial relationships: connection between friends and location:
Several studies of LBS have found an interesting correlation between geographic
space and the influence of friends, suggesting check-ins have the potential to
directly impact the mobility habits of online connections.

 More than check-ins: how tips and to-dos facilitate leaders:
Vasconcelos et al. (2012) analyzed foursquare data to ascertain the levels of
influence in regards to this comment system. They found that a very active and
effective group of users have capitalized on these features to establish influence
within the foursquare social structure.
 Cheating and privacy concerns: barriers to widespread adoption:
The rise of LBS social networks is not without barriers, as privacy concerns and
cheating potential threaten the widespread adoption by consumers and companies
alike. The question of social influence is inconsequential if the system as a whole
fails to separate authentic usage from fraudulent activity.

 In foursquare, when a user has earned the top number of check-in days for a given
location they are given the title “Mayor.” For the consumer this “mayorship” can
be a badge of pride and earn them special privileges like free drinks or discounts,
but the role of mayor signifies something more than just an arbitrary title. These
foursquare mayors have the potential to become opinion leaders in their niche
areas of interest.
 Klout can now see how their local checkins impact their overall social reach,
thanks to an integration with Foursquare. This marks the first time Klout has
used explicitly location-focused data as a factor in its social influence scoring
system. Previously, only data from your Twitter, Facebook.
 Brands present in foursquare too influence the people.

Team Members :
Manu, Hitesh, Utkarsh, Deepak, Savyasachi & Nidhi

Foursquare

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