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Do you love your job? The role of employee engagement
The document discusses the importance of employee engagement, particularly for B2B companies. It notes that engaged employees help realize an organization's vision, are less resistant to change, and identify new opportunities. The role of emotion in engagement is discussed, as well as factors like autonomy, purpose and feeling valued. Gender differences in factors affecting happiness at work are also presented, showing that women place more importance on opportunities for creativity.
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Do you love your job? The role of employee engagement
- 1. Fran Brosan Chairman& Founder Omobono @franbrosan @omobono_digital Is it enough to make them smile? The role of emotion in Employee Engagement
- 2. @omobono_digital #B2BConf #www2014 @omobono_digital
- 3. @omobono_digital #B2BConf #www2014 Employee Engagement •What it is •Why it’s more important for B2B than other sectors •The role of emotion •What else matters #B2BConf
- 4. @omobono_digital #B2BConf #www2014 “When employees are engaged in a shared vision they help make the vision a reality. They offer less resistance to change and often identify new opportunities that were not previously envisioned.” Capgemini Consulting/MIT 26%
- 5. @omobono_digital #B2BConf #www2014 Employee engagement matters Who is actually responsible?
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- 7. @omobono_digital #B2BConf #www2014 Employee engagement. Not a priority?
- 8. @omobono_digital #B2BConf #www2014 Adobe’s 12,000 people are its best resource for raising brand awareness.” Simon Morris Director of Demand Marketing Adobe Systems Europe “
- 9. @omobono_digital #B2BConf #www2014 External Promotion Product Company Once upon a time Consumer Goods Business Products & Services Company Product External Promotion
- 10. @omobono_digital #B2BConf #www2014 The new world Business Products & Services Company Product Lots of employees expressing their views Lots of other people expressing views about the company
- 11. @omobono_digital #B2BConf #www2014 “80% of the buying journey is complete before you even know the buyer is in the market.” Deloitte “Of the 3 pieces of information that a buyer looks at about your company, only 1 is likely to be have been produced by the marketing function.” SAP
- 12. @omobono_digital #B2BConf #www2014 Those companies with a highly engaged workforce improved operating income by 19.2 per cent over a period of 12 months, whilst those companies with low engagement scores saw operating income decline by 32.7 per cent over the same period. Engaging for Success: enhancing performance through employee engagement David MacLeod and Nita Clarke, 2009
- 13. @omobono_digital #B2BConf #www2014 Employee Engagement •Why it matters •Why it’s more important for B2B than other sectors •The role of emotion •What else matters
- 14. @omobono_digital #B2BConf #www2014 Sainsbury’s – Live Well For Less
- 15. @omobono_digital #B2BConf #www2014 Smile more
- 16. @omobono_digital #B2BConf #www2014 Most B2B marketers are happy at work On average, they rate their happiness at work at 7.5 out of 10 6% 10% 22% 30% 12% 14% 1 2 3 4 5 6 7 8 9 10 Just under a quarter (22%) are not happy (give a score of 6 or lower) A quarter (26%) are very happy Average happiness: 7.5 out of 10 Average for marketers in large companies = 7 Average for marketers in small companies = 8 Source: WWW2014
- 17. @omobono_digital #B2BConf #www2014 B2B marketers driven by strong company values Good leadership / management Feeling valued and listened to Pride in the company and its values Opportunities to be creative Salary and benefits Source: WWW2014 60% 46% 56% 50% 42%
- 18. @omobono_digital #B2BConf #www2014 Key factors in happiness at work* •a sense of purpose •a sense of value •a sense of autonomy *HSE Indicator (2004) + list of other papers we can share afterwards. “People need to be challenged, but not too much. So they should be given tasks that are a bit difficult for them, but are still things they believe they can achieve.” Dr L Brosan Head of Psychology, Cambridge
- 19. @omobono_digital #B2BConf #www2014 The challenge 19% Creativity 14% Innovation and new technologies 14% Ability to see an impact on customers 19% Ability to see an impact on the business 24% Non-transitional relationships w. customers 19% Fast paced 12% Range of markets 7% Purpose & value important for B2B marketers Source: WWW2014
- 20. @omobono_digital #B2BConf #www2014 Some interesting gender splits Source: WWW2014 1. Good leadership / management 68% 4. Relationships with colleagues 50% 4. Pride in the company and its values 48% 5. Salary and benefits 36% 5. Salary and benefits 44% 2. Pride in the company and its values 55% 2. Good leadership / management 56% 3. Feeling valued and listened to 55% 3. Feeling valued and listened to 56% Male Female 6. Work / life balance 36% 6. Work / life balance 37% 1. Opportunities to be creative 63% Base: All male respondents answering question (22) and female respondents (27) Q: What are the most important things that affect your happiness at work? Please select up to 5 answers.
- 21. @omobono_digital #B2BConf #www2014 Younger marketers see things differently Source: WWW2014 Base: All respondents under 40 (17) and over 40 (32) Q: What are the most important things that affect your happiness at work? Please select up to 5 answers. 41% Under 40 Over 40 3% Promotion opportunities Recognition and rewards Opportunities to be creative Pride in the companies and its values 35% 24% 22% 59% 59% 35%
- 22. Emotion matters •Builda strong brand – which people are proud of •Share the vision of leadership – where is the company going •Communicate strong stories within the company that exemplify the brand •Ensure that people understand their own role within the whole @omobono_digital #B2BConf #www2014
- 23. @omobono_digital #B2BConf #www2014 Connect your people with your purpose 100% increase in familiarity with the vision 85% of respondents identified a strong direct relevance to their own jobs.
- 24. @omobono_digital #B2BConf #www2014 Help them do their jobs better
- 25. @omobono_digital #B2BConf #www2014 Technology is at the heart of it http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
- 27. @omobono_digital #B2BConf #www2014 Top thoughts to go away with 1.Argue for ownership – employee engagement matters in B2B 2.Employer branding and external branding must match – particularly in terms of experience 3.Connect your people with your purpose 4.Think emotional communications and ‘utility marketing’ 5.Sweat the technology
- 28. @omobono_digital #B2BConf #www2014 It is a truth of business that if employees do not care about their company, they will in the end contribute to its demise.” Harvard Business Review January 2002 “
- 29. @omobono_digital #B2BConf #www2014 Why does it matter?
- 30.
- 31. Copyright 2014 OmobonoLtd. All ideas, concepts, brand-related names, strap line, phrases, copy/text and creative concepts developed and contained in this document remain the intellectual property of Omobono Ltd until such time as they are procured by a third party. Anyone viewing this document may not use, adapt or modify the contents without our prior consent. [email protected] @omobono_digital T: +44 01223 307000 St Giles Hall, Pound Hill, Cambridge CB3 0AE www.omobono.com Thank you
- 32. @omobono_digital #B2BConf #www2014 1. Good leadership /management 68% 4. Relationships with colleagues 50% 4. Pride in the company and its values 48% 5. Salary and benefits 36% 5. Salary and benefits 44% 2. Pride in the company and its values 55% 2. Good leadership / management 56% 3. Feeling valued and listened to 55% 3. Feeling valued and listened to 56% Male Female 6. Work / life balance 36% 6. Work / life balance 37% 1. Opportunities to be creative 63% Discuss