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Content Marketing Ideas for SMEs
Content marketing is a marketing technique that involves creating and distributing valuable content to attract a target audience without directly selling products or services. It aims to engage customers through relevant and valuable information that makes them more knowledgeable. Effective content marketing requires understanding the target audience, creating engaging content, determining appropriate distribution channels like social media and owned platforms, implementing a content plan, and measuring performance through analytics. Storytelling is also an important part of content marketing, as people respond well to stories that simplify complex topics and channel universal wisdom through engaging metaphors and willingness to be vulnerable.
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Content Marketing Ideas for SMEs
- 1. Content Marketing The futureand present of engaged marketing
- 2. What exactly iscontent marketing? • Marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
- 3. • art ofcommunicating with your customers and prospects without selling. • It is non-interruption marketing. • Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
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- 5. Without relevance andvalue • Content marketing could be annoying to your target audience • EXAMPLE: BBM BROADCAST
- 6. Your content should beSHORT and straight to the point
- 8. Can ur clientor potential client say this?
- 9. Content Marketing Vehicles •Social Media Marketing • BBM Marketing • PR • Sales • Traditional Marketing • Advertising • Branding
- 10. • Content MarketingExamples
- 11. Coca-Cola’s Content 2020advertising strategy mission: "All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core." Example 1
- 12. kraftfoods.com Online resourcefor recipes and food-related content. “The ROI on our Content Marketing work is among the highest of all of our marketing efforts.” - Julie, Director of CRM Example 2
- 13. •@Gidi_Traffic Providing Real-time trafficupdates Example 3
- 14. Was started byusing www.nairaland, www.facebook.com to offer FREE and relevant information and Tips on passing Public relations Professional certification, Online support, Compilation of Free Study materials , Online and Offline Lecture groups www.professionalexamstutors.com Public Relations Professional Certification Example 4
- 15. • Key ProcessFor developing an effective Content marketing strategy
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- 18. Audience • Understand yourcore audience • Key influencers • Buying audience
- 19. Create your story/Content •TWO TYPES OF CONTENT MARKETERS • Content Creators • Content pointers • MY ADVICE: Create your own content or pay someone to create for you.
- 20. CHANNELS Determine your distributionchannels • Social Media Platforms - Nairaland - Slideshare, - Google+, - Youtube, - Whatsapp, - Facebook, - twitter, - blogs - Blackberry Channels Traditional Marketing platforms: - Newspapers - TV - Radio Creative Platforms - Banners - Posters - Art/graffiti Any other social media platforms? SHARE!!!!
- 21. ….Channels (2) • OwnedPlatforms - You have 100% control • Borrowed platforms - Others control the platform • MY ADVICE : OWN YOUR PLATFORM
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- 23. Implement • Manage content •Respond to conversation • Listen • adjust
- 24. Measure Performance • Webanalytics - Facebook likes - Twitter retweets - Comments • Behaviour Analysis • Sales margin • Volume of enquiries • Feedbacks
- 25. Summary • Plan • Determineaudience • Channels – Owned/Borrowed • Create content – Creators and pointers • Implement • Measure performance
- 26. •THE ART OFSTORY TELLING • Content marketing is about effective story telling
- 27. People of allages, backgrounds and traditions respond to great stories. That's the secret behind the enduring power of myths, legends and scriptures. We see ourselves in stories Its about good story telling
- 28. How to bea Story -teller Uncomplexify- it is simply making the information you are sharing easier for your followers to understand. Ask yourself: How can you simplify your own message?
- 29. Engage with metaphors. •Ask yourself: What metaphors best explain and engage others with your ideas? • EXAMPLE: MY OGA AT THE TOP
- 30. Channel universal wisdom •Ask yourself: How can you channel the work's wisdom to your audiences? • REVERSE: FLIP UNIVERSAL WISDOM • Example: SHUN FIRST IMPRESSION!!!
- 31. Be willing tobe vulnerable • Ask yourself: Are you willing to be vulnerable and share your lessons learned? Me sef dey SHIT Anybody dey here wey no dey shit?
- 32. THE END •TO GODBE THE GLORY
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- 34. • Follow: @IdaguDavid •www.idagudavid.com • BB: 222B6C42 • Watch my TEDx Video How your shoes reveals ur temperament
- 35. WATCH OUT FORMY BOOK IdaguDavid