Freewheel is a platform that targets Gen C consumers seeking off-the-grid driving experiences by offering modified self-driving vehicles and boutique hotels in rural America. The service integrates with modern technologies for seamless bookings and has exclusive partnerships with Turo and Airbnb's Outback collection. With a growing user base composed of Gen C experientials and Gen Y nostalgics, Freewheel aims to leverage its first-to-market advantage and customer loyalty program for expansion.