FRESH Insurance Services
All-in-One Insurance as a Flatrate
FRESH is a German MGA
June 2024
FRESH is on its way to becoming a leading provider in P&C insurance
A FRESH take on Insurance
FRESH is Insurance as a Flatrate, aggregating all private risks into a single
product.
Easy and quick to sell, offering above industry standard margins and below
industry standard churn.
Targets a Total Addressable Market (TAM) of €47.5 billion annually in
Germany alone.
Sold B2B2C via brokers and B2C via messenger and web platforms.
Successfully launched initial products, created a new brand, and mastered all
legal and technical challenges.
340m
P&C contracts
Insurance is too complicated
Property and Casualty (P&C) insurance is highly fragmented,
inefficient, and lacks transparency for all market participants.
High customer acquisition and advisory costs significantly reduce
margins for all insurers and agents.
Each insurance company offers complicated products, tariffs, and
prices, creating confusion.
Customers face a challenging and cumbersome process when
purchasing insurance.
Why isn't there a digital insurance product that caters to all
customer needs, is easy to understand, and efficient in
distribution?
192,000
insurance intermediaries
202
property and casualty
(p&c) insurance
companies
Insurance was never designed to be digital
FRESH covers (almost) everything
The first true insurance flatrate that merges seven insurance products
Liability Household Pets Bicycles
Car Liability /
Comprehensive
Accident Electronics /
Belongings
All risks insured in one contract.
Only 5 questions to get a contract.
Up to five cars at the same price.
No premium recalculation after
accidents.
Multiple bicycles covered.
Multiple pets covered.
All electronic devices and belongings
covered.
Starting at € 99.99 per month.
FRESH Outperforms ‚Classic‘ Insurance
Classic Insurance
FRESH Insurance
• One decision: fully insured in minutes.
• One provider: personal and digital.
• One closed customer lifetime circle: sales,
payment, documents, claims.
• Easy to explain as all-round protection.
• Quick to sell with less documentation.
• High turnover, therefore higher income.
• Lots of desicions: „which product from whom“.
• Lots of different sales channels:
online or personal from an intermediary.
• Lots of touch points from different providers.
• Complex products with lots of options
• difficult to explain and sell.
• Long process, lots of documentation.
For
Brokers
For
Customers
Broker and Direkt channel power sales
The CAC / turnover ratio of FRESH is superior, as we sell up to seven
products at once
brokers
41%
direct
10%
insurance agents…
FRESH is not only
focused on growing
via the 10% in the
direct market
We also use the
strong sales power
of the 41% broker
distribution channel
Via
WhatsApp
• Disruptive distribution channel
• Effective and efficient as it is 100%
digital, at the same time personal
and innovative
• Also usable for brokers
Source: GDV
Via
Brokers
• Professional and established
• large market with strong sales
success
• appreciated by customers
because of personal advice
77.3 € 29.1 €
8.41 €
6.73 €
3.3 €
29.7 €
47.54€
Adressed
by
FRESH
flatrate
Insurance is a growing Billion Euro market
Source: GDV
The p&c insurance market in Germany
has an average growth rate of over
3% in recent years.
FRESH adresses 60% of the total P&C insurance market in Germany
In Billion Euro
Germany
Potential for further growth in the
future as we can develop new flatrate
products.
Entering the market in other countries is
the next logical step.
What we have achieved – it's time to grow
FRESH INSURANCE is on its way to be a fast growing and profitable InsureTech in Germany
Development
calculation and
construction of
FRESH flatrate
Established
MGA
with insurer
Development of
the brand
FRESH
Successful
launch of
flatrate
products
Cooperation
Fondsfinanz
broker pool,
involving
25,000 brokers
Built state-of-
the-art
Insurance Core
System
Actuarial: Meyerthole Siems Kohlruss (SMP) | Attorneys: Segger Law
Co-Founder & COO
Robert Welsch
mobilversichert, Langenscheidt Digital,
Autoscout24
Co- Founder & CTO
Mohamed Elassadi
mobilversichert, Check24, kfzteile24
Co-Founder & CEO
Manuel Stroeh
mobilversichert
(Exit Degussa Bankengruppe), return-
to.me, Axis
We are FRESH Insurance

Fresh Insurance Services GmbH - Insurtech Innovation Award 2024

  • 1.
    FRESH Insurance Services All-in-OneInsurance as a Flatrate FRESH is a German MGA June 2024
  • 2.
    FRESH is onits way to becoming a leading provider in P&C insurance A FRESH take on Insurance FRESH is Insurance as a Flatrate, aggregating all private risks into a single product. Easy and quick to sell, offering above industry standard margins and below industry standard churn. Targets a Total Addressable Market (TAM) of €47.5 billion annually in Germany alone. Sold B2B2C via brokers and B2C via messenger and web platforms. Successfully launched initial products, created a new brand, and mastered all legal and technical challenges.
  • 3.
    340m P&C contracts Insurance istoo complicated Property and Casualty (P&C) insurance is highly fragmented, inefficient, and lacks transparency for all market participants. High customer acquisition and advisory costs significantly reduce margins for all insurers and agents. Each insurance company offers complicated products, tariffs, and prices, creating confusion. Customers face a challenging and cumbersome process when purchasing insurance. Why isn't there a digital insurance product that caters to all customer needs, is easy to understand, and efficient in distribution? 192,000 insurance intermediaries 202 property and casualty (p&c) insurance companies Insurance was never designed to be digital
  • 4.
    FRESH covers (almost)everything The first true insurance flatrate that merges seven insurance products Liability Household Pets Bicycles Car Liability / Comprehensive Accident Electronics / Belongings All risks insured in one contract. Only 5 questions to get a contract. Up to five cars at the same price. No premium recalculation after accidents. Multiple bicycles covered. Multiple pets covered. All electronic devices and belongings covered. Starting at € 99.99 per month.
  • 5.
    FRESH Outperforms ‚Classic‘Insurance Classic Insurance FRESH Insurance • One decision: fully insured in minutes. • One provider: personal and digital. • One closed customer lifetime circle: sales, payment, documents, claims. • Easy to explain as all-round protection. • Quick to sell with less documentation. • High turnover, therefore higher income. • Lots of desicions: „which product from whom“. • Lots of different sales channels: online or personal from an intermediary. • Lots of touch points from different providers. • Complex products with lots of options • difficult to explain and sell. • Long process, lots of documentation. For Brokers For Customers
  • 6.
    Broker and Direktchannel power sales The CAC / turnover ratio of FRESH is superior, as we sell up to seven products at once brokers 41% direct 10% insurance agents… FRESH is not only focused on growing via the 10% in the direct market We also use the strong sales power of the 41% broker distribution channel Via WhatsApp • Disruptive distribution channel • Effective and efficient as it is 100% digital, at the same time personal and innovative • Also usable for brokers Source: GDV Via Brokers • Professional and established • large market with strong sales success • appreciated by customers because of personal advice
  • 7.
    77.3 € 29.1€ 8.41 € 6.73 € 3.3 € 29.7 € 47.54€ Adressed by FRESH flatrate Insurance is a growing Billion Euro market Source: GDV The p&c insurance market in Germany has an average growth rate of over 3% in recent years. FRESH adresses 60% of the total P&C insurance market in Germany In Billion Euro Germany Potential for further growth in the future as we can develop new flatrate products. Entering the market in other countries is the next logical step.
  • 8.
    What we haveachieved – it's time to grow FRESH INSURANCE is on its way to be a fast growing and profitable InsureTech in Germany Development calculation and construction of FRESH flatrate Established MGA with insurer Development of the brand FRESH Successful launch of flatrate products Cooperation Fondsfinanz broker pool, involving 25,000 brokers Built state-of- the-art Insurance Core System
  • 9.
    Actuarial: Meyerthole SiemsKohlruss (SMP) | Attorneys: Segger Law Co-Founder & COO Robert Welsch mobilversichert, Langenscheidt Digital, Autoscout24 Co- Founder & CTO Mohamed Elassadi mobilversichert, Check24, kfzteile24 Co-Founder & CEO Manuel Stroeh mobilversichert (Exit Degussa Bankengruppe), return- to.me, Axis We are FRESH Insurance