Uploaded byMario Paladini
From Brick To Click - Thesis
The document discusses the shift from traditional organizational structures ('brick') to more flexible, dynamic models ('click') driven by technological innovation and digitalization. It emphasizes the need for a new mindset in managing organizational processes, employee networks, and culture to adapt to changing market demands. Key findings highlight the importance of integrating technology and customer relationship management to enhance profitability and loyalty.
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From Brick To Click - Thesis
- 1. From Brick toClick Installing Flexibility in Traditional Organizations Mario J. Paladini Supervisor: Prof. Dr. Alfred Kötzle
- 2. Agenda Overview Highlights Conclusion Findings Forecast
- 3. Overview. HighlightsChaotic Environment Tech. Inovation Solutions > Org. Implement. Absence CLEAR Order = RELATIONS “ Brick” Traditional Static Order Demand Flexibility “ Click” Dynamic Order
- 4. Overview. Highlights“ Act now e” (Advantages vs. disadvantages) Knowledge Digitalization Integration/Internetworking Disintermediation Immediacy Globalization
- 5. Overview. Highlights“ Act now e” (Business models)
- 6. Overview. Highlights“ Act now e”
- 7. Overview. Highlights“ Act now e”
- 8. Overview. Highlights“ Act now e” e-SCM e-CRM
- 9. Overview. Highlights“ Act now e” (Migration Shifts) Organizational Structure Hierarchical Comunication Flows Shared Knowledge
- 10. Overview. Highlights“ Act now e” (Migration Shifts) Increasing Flexibility GEO Scope of Economy Mass Customization
- 11. Overview. Highlights“ Act now e” (Migration Shifts) Paradigm Physical Resource Management Information Management
- 12. Overview. ConclusionNew mind-set to deal Digital Firm Organize Structure Pocesses Manage employees Networks functions Culture Not just throw technology “ From e-business to business” Porter
- 13.
- 14. Findings Outsourced Applications(ASP) Web enabled Plug-and-Play
- 15. Forecast De-capitalization (Outsourced)Customer (profitable) loyalty (CRM – SCM) Supporting Technology (Infrastructure) Integration Wireless Applications
- 16. Forecast “ ScatteredOrganism”
- 17. The end Questions& Comments