This project report analyzes the marketing strategy of Airtel, one of India's largest mobile network operators. The report was submitted by Umesh Yadav to partial fulfillment of the requirements for a Post Graduate Diploma in Management from an AICTE-approved institution affiliated with GBTU Lucknow for the 2010-2012 session. The report was guided externally by Mr. Amit Negi from Airtel and internally by Mr. Vishal Verma, a faculty member from IBM Barabanki.