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Fundamentals of LinkedIn Sales Navigator for Business Development
The document outlines the fundamentals of LinkedIn Sales Navigator for business development, emphasizing its role in engaging clients and building relationships. It highlights features such as lead building, targeting economic buyers, and usage reporting to measure and manage sales activities. The tool offers insights into decision-makers and enables users to connect effectively with potential and current clients.
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Fundamentals of LinkedIn Sales Navigator for Business Development
- 1. Fundamentals of LinkedInSales Navigator for Business Development Alexis Lilly Customer Success Manager, LinkedIn Sales Solutions
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- 4. The Changing DecisionMaker 2% How many of the other stakeholders that decision makers know at F1000 organizations. Work in silos Decision makers change roles every year. 20% Changing Roles ??? Budget decisions made by individuals outside of the C-suite. 58% Moving down stream
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- 7. LinkedIn has awealth of information on the people and companies with whom you want to build relationships 430M+ Members worldwide 7M+ Global companies 159MMonthly unique visitors 2B+ Updates per Week
- 8. Be the mosteffective platform for marketers to engage with professionals LinkedIn Sales Navigator lets you: Engage current and potential clients by building relationships Target the right economic buyers and companies Understand what targets and competitors value
- 9. Target the righteconomic buyers and companies • Lead Builder • Lead Recommendations • Saved Leads
- 10. Search CancelTeamLink membersonlyShow Lead Builder View saved searches Current company TitleLocation Postal Code Eg. LinkedIn Eg. Vice PresidentEg. San Francisco bay area Function Seniority Company Size Industry Entrepreneurship Accounting Administrative Arts and Design Business Development Community and Social... Owner Partner CXO VP Director Manager 1-10 11-50 51-200 201-500 501-1000 1001-5000 Accounting Airlines / Aviation Alternative Dispute Rele... Alternative Medicine Animation Apparel & Fashion Keywords Eg. Big DataRenewable AND energy Arizona Finance x x Target the right economic buyers and companies
- 11. Target the righteconomic buyers and companies
- 12. Target the righteconomic buyers and companies
- 13. Understand what targetsand competitors value • Sales Updates • Sales Navigator for Gmail • Account Pages
- 14. Understand what targetsand competitors value
- 15. Understand what targetsand competitors value Email Mobile CRM Gmail
- 16. 16 Understand what targetsand competitors value
- 17. Engage current andpotential clients by building relationships. • TeamLink • InMails & Introductions
- 18. Engage current andpotential clients by building relationships.
- 19. Engage current andpotential clients by building relationships.
- 20. You can’t managewhat you can’t measure
- 21. Measure and Managewith usage reporting
- 22. • Social SellingIndex (SSI) • Unique daily log-ins • Saved leads • Accounts saved • Searches performed • Profiles viewed • InMail™ messages sent • Messages sent • Unique connections • Sort by tag Measure and Manage with usage reporting
- 23. Know your teamis on the right track and focused on the right activities: • Measure social selling activity with daily SSI updates • Coach your teams with actionable insights • Benchmark your team’s performance against peers with team leaderboards Measure and Manage using the Social Selling Index (SSI)
- 24. Sales Navigator HelpsYou Build and Maintain Relationships Target • Find the right people faster and more easily • Prioritize the right companies • Qualify new people at your accounts Understand • Keep track of leads and existing relationships • Stay up-to-date on contacts and accounts • Research prospects wherever you work Engage • Engage with prospects and customers through your network • Reach your prospects directly with the right context • Build your professional reputation current and potential clients by building relationships the right targets and companies what economic buyers value
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