Fundraising: How to Yield Millennial Engagement

Fundraising:
How to Yield
Millennial
Engagement
Amanda Starbuck

1. INTRO 2. MOTIVATIONS ARE
KEY
3. CALL TO ACTION 4. CULTIVATING
ADVOCATES
How is it done?

With nearly forty‐seven percent of
Millennials stating they would prefer
volunteering for an organization, 16 per cent
said they would give financial support and
around thirty‐three percent would be
inclined to give both time and money to a
meaningful charity related to their interests.

As a result of these positive statistics
pointing out inclined millennials are to
engage in philanthropic or charitable work, it
is evident that companies and organizations
alike need to collaborate to create necessary
steps to utilize this interest. The below are a
few salient ways you can engage in a two
way dialogue with millennials during the
fundraising campaign process.

Millennials are a culture defined by a deep desire to
affect change and receive instant gratification for
their efforts. As products of the digital era, millennials
are aware of global issues at lightning speed, which
therefore can act as a catalyst to provoke interest,
resulting in a clear motive that allows for charity
spectators to understand the organization’s mission.
If you happen to compare data or findings to see how
you are interacting with your younger audience base
the difference between the two will provide some
insight as to what you need to change in your current
or next fundraising campaign.

It is no surprise that Millennial digital experts
desire a certain level of immediacy that other
generations may or may not be accustomed to.
For this generation of young people, a plethora
of information can be accessed from the tip of
your finger. As a result of needing this
immediate response time Make the donation
process as simple as possible – it should take
two clicks at most from start to finish.

Crafting a strong foundational base of
millennials is not only important when
fundraising for charities or philanthropic
bodies, it has increasingly become a
fundamental as more and more young adults
are entering the workforce. Since it can be
difficult for millennials to commit or
consistently donate to a specific cause, it’s vital
to remember that the key is to maintain
engagement for the longest period of time
possible.

Cultivate a strong online community of advocates
through community management of your social media
pages, by showing each person that interacts with
your organization that their input or engagement
actually matters. Maximizing public relations as a
resource not only allows people to feel special, but it
also produces a mentality in which they feel that their
opinions matter. Responding to questions or liking
comments guides allows your organization to engage
with fans in a more personable way via social media
platforms such as Twitter or Facebook.

Showing transparency in terms of organization
expenses, changing goals and potential alterations
within the organization’s functions is essential to
winning the trust and respect among millennials who
are interested in your charity.

Fundraising: How to Yield Millennial Engagement

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Fundraising: How to Yield Millennial Engagement