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FUTURE OF FITNESS 2025 - FITLIFE CLUB NETWORK KEYNOTE - SEATTLE 2025 BRYAN OROURKE
Bryan ORourke presented this as the keynote for the 2025 Fit Life Club Network in Seattle, Washington at the Washington Athletic Club. The Future Of Fitness 2025 presentation addresses key drivers of change in the health club and fitness industry during the next five years.
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FUTURE OF FITNESS 2025 - FITLIFE CLUB NETWORK KEYNOTE - SEATTLE 2025 BRYAN OROURKE
- 1. 1 Bryan K. O’Rourke,CEO October 2025 Seattle, WA 5 KEY TRENDS THAT WILL SHAPE THE FUTURE OF HEALTH CLUBS AND GYMS
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- 3. 3 SUCCESS COMES BY PROFITABILYSOLVING PROBLEMS FOR CUSTOMERS @BRYANKOROURKE Opportunities and Challenges $6.8 trillion global health and wellness market
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- 7. 7 “BELIEVE IN YOUR ABILITYTO CREATE THE FUTURE. THAT IS WHAT LEADERS DO. THAT IS OUR JOB… THE FUTURE HAS NOT BEEN WRITTEN. IT IS WRITTEN BY LEADERS.”
- 8. An interconnected multi-cultural world facingrisks. Changing demography with an aging population. Increasingly empowered knowledgable and skeptical players. Always on and connected with more intelligence and convenience. Sustainability and the emerging historical super-cycle. Values Globalism Demographics Technologies Economics MACRO CONVERGENCE OF FIVE KEY TRENDS 8
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- 10. TREND & HYPECYCLES THE PRESENT MEETS THE FUTURE FUTURIST MACRO MICRO OPTMIZATION 5 + YEARS 3-5 YEARS 1-3 YEARS TODAY
- 11. 00 TESLA ROBO TAXI PREDICTION9 YEARS AGO
- 12. 00 WAYMO LAUNCH 5YEARS AGO 250K PAID RIDES WEEKLY
- 13. 13 WAYMO WEEKLY TRIPSIN THE THOUSANDS
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- 15. 15 “IN A WORLD DELUGEDBY IRRELEVANT INFORMATION CLARITY IS POWER.” YUVAL HARARI
- 16. Available capital in newways, maturing marketplace consolidating. Changing labor pools driving automation and redefining economics. Optimize around models that demonstrate opportunity. Embracing change using technology as a tool for experience and execution. Working together with purpose to earn trust and collaborate humanly. MODELS CAPITAL EXPERIENCES TECHNOLOGY PEOPLE OPPORTUNITIES & CHALLENGES SHAPING NEXT 5 YEARS 16
- 17. 17 1. CAPITAL MERGERS ANDACQUISITIONS - CONSOLIDATION
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- 29. 29 EXPERIENCE MEANS CONVENIENCEREQUIRES DIGITAL DIGITAL CONVENIENCE GAPS
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- 31. 31 PERSONALIZATION AT SCALE TECHSTACK BARRIERS POOR JOB PERSONALIZATION COST OF HESITATION
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- 33. 33 THE 3RD PLACE- DESIGN
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- 41. 41 Fitness Community Pure Digital Medically Integrated Alternative Channels Outdoors, Indoors, Lifestyle, Apparel Connection DataDriven, Streaming Content, Anywhere Anytime,Home Market and More Outcomes Based, Integrated, Population Health, Longevity Corporate, Multi- Family, Lodging, Alternative Models Distinct Fitness Delivery Channels 3. BUSINESS MODELS
- 42. 42 High End Full Service Middle Market HVLPBoutique Full Service, Full Amenities, Higher Prices, Digital Integration, Service Solutions Financially Challenged, Low Pricing Power, Legacy Burden Hi-Growth Space, Low-Cost, Low- Service, Upcoming Digital, Lower Markets Program Focused, Cross Over Lifestyle, Omni-Channel 3. BUSINESS MODELS Distinct Fitness Delivery Channels Franchising Strategy
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- 46. 46 THE DAYS OF ADVERTISING ASA DOMINANT STRATEGY ARE NUMBERED
- 47. 47 4. TECHNOLOGY 4. TECHNOLOGY- MARY MEEKER BIT.LY/FITLIFE2025
- 48. 48 “KNOWLEDGE IS HUMAN .AI IS GOING TO RUN OUT OF DATA AND MAY TEMPORARILY COLLAPSE.” @IAMSHAEO
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- 51. 51 “SMARTPHONES AND THE INTERNET, ASWE CURRENTLY KNOW IT, WILL GO AWAY.” @SINEADBOVELL
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- 53. 53 TECH STACK STRATEGY UNDERSTANDYOUR ULAS
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- 56. 56 MANY THERAPIES INCLINICAL TRIALS
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- 64. 64 TRANSFORMATIONAL LEADERSHIP -SEE THE FUTURE -ENGAGE& DEVELOP OTHERS -CONTINUOUSLY REINVENT -VALUE RESULTS & RELATIONSHIPS -EMBODY A LEADERS HEART
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- 67. E N 2. USER EXPERIENCE 1.MINDSET WHAT IS YOUR VISION AND WHAT DO YOU BELIEVE IN AND WHY 4. EXECUTION ENGINES 3. NEW ECONOMICS M U HOW TRENDS MEET STRATEGY FUTURIZE & HUMANIZE WHAT JOBS ARE YOU DOING FOR YOUR CUSTOMER AND HOW WHAT ARE YOUR SUSTAINABLE ECONOMICS WHAT RESOURCES AND TOOLS ARE REQUIRED FOR EXECUTION
- 68. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER EricaDoe AUTOMATION ENTERPRISE PLATFORMS SENSORS AND DATA HUMAN CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE EXECUTION THROUGH ENGINES AND LEADERSHIP
- 69. 69 “IDEAS CHANGE THE WORLDONLY WHEN THEY CHANGE OUR BEHAVIORS.” YUVAL HARARI
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- 71. Available capital in newways, maturing marketplace consolidating. Changing labor pools driving automation and redefining economics. Optimize around models that demonstrate opportunity. Embracing change using technology as a tool for experience and execution. Working together with purpose to earn trust and collaborate humanly. MODELS CAPITAL EXPERIENCES TECHNOLOGY PEOPLE RECAP OPPORTUNITIES & CHALLENGES SHAPING NEXT 5 YEARS 71
- 72. 72 “BELIEVE IN YOUR ABILITYTO CREATE THE FUTURE. THAT IS WHAT LEADERS DO. THAT IS OUR JOB… THE FUTURE HAS NOT BEEN WRITTEN. IT IS WRITTEN BY LEADERS.”
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