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Future of SEO
- 1. PreviousNext 1 Future of SEO01. Imminent Transformation 02. Future Possibilities 03. Adapting
- 2. PreviousNext 2 Who is Steve? IN MYFREE TIME Enjoy Being in Good Company & Discovering New Places. Football is My Sport. MY BACKGROUND Head of Development & Organic Search at Springbok Agency. Full Stack Development & SEO Since 2010 + Heading Web Teams since 2011. WHY SEO? Amplifies the Reach of My Work. A Benchmark for Projects. Originally Come from Sunny Malta – a Tiny Island Just Under Sicily (Italy). At the Moment Most Notable for the Promotion Blockchain and Gaming Industries. Currently Residing & Enjoying the City Life Amsterdam Brings. Malta > Amsterdam.
- 3. PreviousNext 3 S O ME B R A N D S I W O R K W I T H Providing a Full Stack Strategy : Technical – Content - Authority
- 4. PreviousNext 4 ~ 90% Google MarketShare ~ 68 Billion Euro Annual Value Ranking Factors Algorithm Dependent On Text Based 90% of Searches 01 02 03 04 Current State of SEO Google has Turned 20 on 4th September – Few to None Predicted at the Time that SEO Would Be an Industry of Such Magnitude.
- 5. PreviousNext 5 Authority Onpage Factors Crawl Rate UserExperience Technical Content Copywriting Search Intent Satisfaction Keyword Inclusion Domain Quality Backlinks Localisation
- 6. PreviousNext 6 Disclaimer Content & RemarksWithin This Presentation are Based on Personal Thoughts & Opinion and Not Confirmed by Google!
- 7. PreviousNext 7 Gaining Traction VOICE SEARCH CurrentlyStill Considered a Small Share at Only 10% of Searches.
- 8. PreviousNext 8 - Not Onlyvia Mobile (Or Desktop), but also from Digital Assistants ex. Google Home; - Instead of Generic Terms, Queries are Becoming More Specific; - More Specific Content Will be Required to Rank for the Respective Search Query; - Ranking in Top 3 is Even More Important. Voice is Beautiful
- 9. PreviousNext 9 RankBrain Google Introduction toIts Algorithm Machine Learning & NLP Capabilities. MAKING SEARCH INTELLIGENT
- 10. PreviousNext 10 Approx. 4 billionsearch queries are started on a daily basis – 15 % of those have never been made before. The effects of RankBrain can only be assumed. It’s expected, that search results will become more personalized due to RankBrain’s learning ability. The meaning of rankings will diminish because of the personalization of the search results. RankBrain is a self-learning algorithm, which is why prescribed ranking factors are expected to become obsolete. From Mobile-First to AI-First
- 11. PreviousNext 11 Movie Time! A sensitiveand soulful man earns a living by writing personal letters for other people. Left heartbroken after his marriage ends, Theodore (Joaquin Phoenix) becomes fascinated with a new operating system which reportedly develops into an intuitive and unique entity in its own right. He starts the program and meets "Samantha" (Scarlett Johansson), whose bright voice reveals a sensitive, playful personality. Though "friends" initially, the relationship soon deepens into love.
- 12. PreviousNext 12 PreviousNext 12 SERPs Are BecomingMore CONVE RSATIONAL ANSWERING THE QUERY ON THE SPOT Google Has Realised that Search is a Waste of Time.
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- 14. PreviousNext 14 - Most Probably: But Not in the Shape We Are Accustomed to Today; - We are Moving Towards Pageless Websites; - More Service Offerings Will Be Integrated within Google; - The Content Engages with the User. Will We Still Need Websites?
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- 18. PreviousNext 18 Just In Case Not the Answer YouWere Looking For …
- 19. PreviousNext 19 - The AMPWhere Pages are Loaded from the Google Cache; - We Also See This with the Buy Now Button. Google Is Also Strengthening Its Ecosystem
- 20. PreviousNext 20 PreviousNext 20 Search is Becoming VERTICALISE D COMPETING AGAINST OTHER PLATFORMS Google doesn’t only compete with conventional search engines like Bing but more and more intensively with verticalized search engines.
- 21. PreviousNext 21 Amazon : ProductSearches Pinterest : Image Searches Facebook : People Search LinkedIn : Business Connections Twitter : Topics Other Platforms Providing Results
- 22. PreviousNext 22 Trend to OnlyHave 1 App Which Satisfies a Particular Need. Uber : Transportation Google Maps : Route Planning Spotify : Music App Lock Ins
- 23. PreviousNext 23 Humanising Brands CHAT BOTS ChatBots Make Search Personal
- 24. PreviousNext 24 INDIRECTLY A CONTRIBUTORFACTOR SEO has far less to do with content and words than people think. Google ranks sites based on the experience people have with brands. If a bot can enhance that experience in such a way that people are more enthusiastic about a site – they share it, return to it, talk about it, and spend more time there, it will affect positively how the site appears in Google. HELP USERS FIND WHAT THEY NEED REDUCE BOUNCE RATE INCREASE AVERAGE TIME INCREASE RETURNING USERS
- 25. PreviousNext 25 Conversational Search When You Searchfor Something on the Internet, you ask Google and it Gives it to you… or not. What if the thing you’re looking for is a little more complicated? What if you’re looking for something precise but don’t know what exactly? Conversational Search is a revolution for brands because it means they could interact with their clients automatically, whether it’s for customer care, selling a product, or handling a subscription. A conversational search device can answer questions, ask new ones, make offers, propose options. Conversational Search enables a back and forth between you and your Search engine, allowing it to help you find precisely what you are looking for, offering you new products and, in time, contacting people for you, making a purchase, reserving a seat on an airplane.
- 26. PreviousNext 26 Transparency BLOCKCHAINBlockchain is muchmore than just a buzz, however, and it’s becoming very apparent it has the power to change the way business is done in nearly every industry — from banking to SEO.
- 27. PreviousNext 27 Verify Product Authenticity. Because ituses an immutable ledger system, customers will be able to verify the legitimacy of a product back through the retailer or auction house to the manufacturer and supplier.
- 28. PreviousNext 28 Avoid Fake News. Youcan check if the review came from someone at a valid IP address, other reviews they had published, and an indication that the reviewers identity had been verified.
- 29. PreviousNext 29 Additional Method to CollectData. Websites could record data, analyse behaviour patterns and share with each other independently and transparently.
- 30. PreviousNext 30 Distribute Content Act asa Distribution Channel, as Well as Acknowledge Authorship and Authority.
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- 33. PreviousNext 33 Info Overlay Google Lens With Google Lens, your smartphone camerawon’t just see what you see, but will also understand what you see to help you take action.
- 34. PreviousNext 34 Virtual Objects IKEA Place This style of augmented realityallows you to create images that are reactive to the physical surroundings that the camera displays
- 35. PreviousNext 35 Digital Packaging Digital packaging augmented reality is when auser can interact with a physical object in a way that reveals a deeper experience.
- 36. PreviousNext 36 AR CONTACT LENSES ME A N W H I L E I N 2 0 2 2 … AR devices track a wealth of data about what wearers see, say and do – and Google and other search engines are now using that data to measure what they’ve been after all along: user attention. Better yet, search engine marketers now have access to data about user responses. Google Analytics just added a new section, “Expressions,” which has a slew of awesome new metrics. Not only can SEMs track the amount of time users spend looking at a page, but also see data about users’ reaction to content – including my favourite metric, the percentage of people who roll their eyes after viewing an ad. Google is under fire for giving advertisers access to more biometric data from users. Now, in addition to heart rate and perspiration, marketers will gain access to real-time electroencephalograph (EEG) measurements in order to gauge the effectiveness of ads. In-Real-Life (IRL) Remarketing programs are popping up in malls all across the country. Software tracks and monitors shoppers, and decides what deals and specials to advertise to them. All this happens automatically, without any human having access to personal data.
- 37. PreviousNext 37 VR I’m reminded ofthe early ’00s, when cell phones seemed to go from novelty to necessity overnight. But no one suspected how quickly mobile AR would become so ubiquitous. Immersible Experience Google VR Can Be as Simple as a 360 Image Still in Its Infancy
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- 40. PreviousNext 40CHAT BOTS VRAR BLOCKCHAIN Disruptive Tech Products Need Marketing Efforts Themselves!
- 41. PreviousNext 41 BE PROACTIVE S ET T H E T R E N D M o s t S E O s T a k e t h e R e a c t i v e A p p r o a c h
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- 44. PreviousNext 44 > Analytical Observing &Understanding What Works > Flexibility And Have an Open Mind to New Tech > Learning Speed The Only Thing Constant is Change Itself > Tenacity To Keep Digging at It! We Need To Be Prepared.
- 45. PreviousNext 45 Taking Home SomeInspiration Knowledge We as humans are lifted to a higher state of awareness due to technology and personalization, we can achieve much bigger things then we ever imagined possible. Personalise Personalize your marketing efforts and experiences, each one of us is unique and wants the companies we buy from to celebrate that. Focus on Users Build a strategy that is ready from the core to adapt to a future which is truly controlled by each and every user. Invest in Yourself We need to keep on learning in this ever changing industry!