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Futureofnews
This document outlines 11 rules for succeeding in the new media landscape. It advises that individuals must curate their own news and information from the many available channels. It predicts that a small number of large digital platforms will dominate distribution. It also recommends that local news organizations revamp their approach, accept that the old media model is gone, leverage other companies' content, serve both professional and amateur consumers, focus on niche interests, apply the 80/20 rule to effort and output, and find ways for media and marketers to collaborate together.
Futureofnews
- 1. K E ND O C T O R NEWSONOMICS
- 2. THE RULES • Inthe age of Darwinian content, you are the editor More and more channels for receiving news and information yet the same fixed time in a day leave us at disorderly aggregations at the end.
- 3. THE RULES • TheDigital Dozen will dominate
- 4. THE RULES • Local:Revamp and Reload
- 5. THE RULES • Theold news world is gone, get over it
- 6. THE RULES • Thefine art of using Other Peoples Content
- 7. THE RULES • It’sa pro-am world
- 8. THE RULES • Reportersbecome bloggers (tweeters)
- 9. THE RULES • Itchthe niche
- 10. THE RULES • Applythe 10 percent rule
- 11. THE RULES • Mediaand marketers find ways to mix and match
- 12. THE RULES • Forjournalist jobs, it’s back to the future
- 13. THE RULES • Mindthe gaps