Improving Extension
Strengthening Global Capacities for Effective
          Knowledge and Advisory Services
                      Trevor Nicholls, Chief Executive Officer, CABI
                            GCARD 2012-GFRAS, 30 October 2012
                                                    www.cabi.org
                               KNOWLEDGE FOR LIFE
In brief
CABI
       ●   CABI provides scientific expertise and
           information about agriculture and the
           environment
       ●   Activities include: scientific publishing,
           development projects and research,
           and microbial services
       ●   Established in 1910
       ●   Not-for-profit
       ●   Owned by 47 member countries
       ●   Approximately 350 staff worldwide
Communicating with farmers




Impact




                   Reach
Back to
basics:   Key capacities
          ●    Practical solutions to everyday problems
               (Individual)
              ● Better problem-solving approaches
              ● Evidence based extension resonates
                  more

          ●    Work with what is already there
               (Organisational)
              ● Partners, resources - moving slowly
                 forward
              ● Pragmatic alliances – not everyone
                 can do everything
www.plantise.org
     Content from CABI and partners          Expertise from CABI and partners




    screen shot
                  Knowledge Bank


                                                Plant
            Knowledge Bank                     Clinics
                      Plant doctors                             Plant Clinics


Data for prevention,          Public good: trade,         Practical assistance for
 identification and        knowledge, food security                farmers
   management                                             Global reporting network
Set up at local
                       How the clinics work
meeting places
Free at the point of
use
Farmers come with
problems and
samples
Receive a diagnosis
and a ‘prescription’
from the plant
doctor.
Country Plans 2012




                                                        East Asia
Caribbean &                                             China
Central
America                                                 SE Asia
                                                         Cambodia
 Nicaragua
                                         C&W Asia        Vietnam
 Honduras
 Barbados                Africa           Pakistan
 Grenada                  DR Congo        Afghanistan
 Trinidad &               Kenya          South Asia
Tobago                    Rwanda          Bangladesh
              South
 Suriname                 Sierra Leone    India
              America
                          Tanzania        Nepal
               Bolivia
                          Uganda          Sri Lanka
               Peru
                          Ghana
Involvement of all players to strengthen
farmer extension
Plantwise
case study:   A Plant Health Systems
              approach
              Robust PHS extension systems
              require you to:
                ● Embed innovations in existing services
                ● Combine groups; assess contribution
                   and skills
                ● Align mandates, roles and
                   responsibilities
                ● Leverage complementary delivery
                   approaches
                ● Build effective working ties with all
                   players, using renewable resources
India – Africa   Mobile Agro-Advisory
partnerships     India and Africa
                 ●   India – successful pilot project with IKSL
                     (IFFCO/Airtel)

                 ●   Over 3 million users – receive 5 free “push”
                     messages each day, follow up enquiries charged
                     at local rates

                 ●   CABI created ‘Direct 2 Farm’–database of farmer
                     centred actionable information

                 ●   Africa: leveraging on work in India – working with
                     GSMA projects to develop mobile agro advisory
                     services with Airtel in Kenya; with ESOKO in
                     Ghana.
Communicating with farmers …..
  many more options




Impact




                   Reach
Scaling up challenges
●   Political: federal vs. states
●   Inter-Institutional:
    overlapping remits
●   Sectoral: pluralistic advisory
    services
●   Ethical: working with
    agrodealers
●   Capacity: from weak &
    fragile, to robust & dynamic
●   Strategic: independent
    ownership & management
    of plant clinics
Healthy landscapes (AIRCA)
 –making rural communities more viable
Reducing risk                            Increasing sustainability
 Crop/fertilizer/water mix for better    Lose less to increase output/
  nutrition and yield                      quality with fewer inputs
 Crop types and practices for            Protection of biodiversity on and
  resilience to change                     off farm
 Improved knowledge of and               Management of ecosystem
  access to markets                        services, practices and use
 Control of invasive species             Involvement of women


               Reduced food insecurity, improved quality of life


                      Reduced or reversed rural migration
Strengthening
extension:      CABI’s role
                (Plantwise approach)
                ●    Consistent approach
                    ● Apply standard methods, and
                       measure
                ●    Coordinated effort
                    ● Identify and understand local partners
                    ● Work within partners’ limits
                    ● Training, communication

                ●    Enabling & encouraging
                    ● Identify and share lessons
                    ● Develop solutions together
CABI contribution – Global

●   G1&2.Through AIRCA & CABI membership, support
    capacity development and policy advocacy @
    national/regional levels. Participate in networks
●   G3. Through Plantwise (PW), adopt practical
    frameworks/training modules, and papers outlining lessons
    learned
●   G4. Advocacy via PW on evidence-based success
●   G5. Demonstrate positive role of partnerships in EAS
●   G6. Through CABI membership, share experiences
●   G7. Facilitate country-to-country learning
CABI contribution – Regional

Through working with regional partners

●R2. Aggregate, structure & publish evidence via R4D,
GARA and, if invited, other KM repositories
●R5. Through PW & CABI membership consultation, share
experiences, train stakeholders, and advocate pragmatic
approaches
Capacity priorities, individual

Through working with national partners

●N2. Capacity assessments and referral: e.g. Directory of
Diagnostic Services
●N4. Facilitate stakeholder workshops to learn what works
and what did not
●N5. Experiment with ICTs to scale out extension (e.g. IKSL,
India)
●N7. Lesson learning and improved planning via research
internships
teşekkür ederim
                                         ke itumetse             grazie
kiitos
         terima kasih                               tak   xie-xie
                 merci
                                          спасибо
efharistó
                                                                            faleminderit
                                                     cảm ơn cô      谢谢
                                    salamat asante sana                               நன்றி
 dhanyawaad शुक्रियाक्रिया                   zikomo                               mersi
danke
         ありがとう
                        Assalamualikum
                                                          urakoze
                                                                            stuh-tee
         благодаря
                       thank you                             gracias

                            Trevor Nicholls
                        E: t.nicholls@cabi.org
                        T: +44 (0)1491 832111

                                                                          www.cabi.org
                                                          KNOWLEDGE FOR LIFE

C3.2. Improving extension

  • 1.
    Improving Extension Strengthening GlobalCapacities for Effective Knowledge and Advisory Services Trevor Nicholls, Chief Executive Officer, CABI GCARD 2012-GFRAS, 30 October 2012 www.cabi.org KNOWLEDGE FOR LIFE
  • 2.
    In brief CABI ● CABI provides scientific expertise and information about agriculture and the environment ● Activities include: scientific publishing, development projects and research, and microbial services ● Established in 1910 ● Not-for-profit ● Owned by 47 member countries ● Approximately 350 staff worldwide
  • 3.
  • 4.
    Back to basics: Key capacities ● Practical solutions to everyday problems (Individual) ● Better problem-solving approaches ● Evidence based extension resonates more ● Work with what is already there (Organisational) ● Partners, resources - moving slowly forward ● Pragmatic alliances – not everyone can do everything
  • 5.
    www.plantise.org Content from CABI and partners Expertise from CABI and partners screen shot Knowledge Bank Plant Knowledge Bank Clinics Plant doctors Plant Clinics Data for prevention, Public good: trade, Practical assistance for identification and knowledge, food security farmers management Global reporting network
  • 6.
    Set up atlocal How the clinics work meeting places Free at the point of use Farmers come with problems and samples Receive a diagnosis and a ‘prescription’ from the plant doctor.
  • 7.
    Country Plans 2012 East Asia Caribbean & China Central America SE Asia Cambodia Nicaragua C&W Asia Vietnam Honduras Barbados Africa Pakistan Grenada DR Congo Afghanistan Trinidad & Kenya South Asia Tobago Rwanda Bangladesh South Suriname Sierra Leone India America Tanzania Nepal Bolivia Uganda Sri Lanka Peru Ghana
  • 8.
    Involvement of allplayers to strengthen farmer extension
  • 9.
    Plantwise case study: A Plant Health Systems approach Robust PHS extension systems require you to: ● Embed innovations in existing services ● Combine groups; assess contribution and skills ● Align mandates, roles and responsibilities ● Leverage complementary delivery approaches ● Build effective working ties with all players, using renewable resources
  • 10.
    India – Africa Mobile Agro-Advisory partnerships India and Africa ● India – successful pilot project with IKSL (IFFCO/Airtel) ● Over 3 million users – receive 5 free “push” messages each day, follow up enquiries charged at local rates ● CABI created ‘Direct 2 Farm’–database of farmer centred actionable information ● Africa: leveraging on work in India – working with GSMA projects to develop mobile agro advisory services with Airtel in Kenya; with ESOKO in Ghana.
  • 11.
    Communicating with farmers….. many more options Impact Reach
  • 12.
    Scaling up challenges ● Political: federal vs. states ● Inter-Institutional: overlapping remits ● Sectoral: pluralistic advisory services ● Ethical: working with agrodealers ● Capacity: from weak & fragile, to robust & dynamic ● Strategic: independent ownership & management of plant clinics
  • 13.
    Healthy landscapes (AIRCA) –making rural communities more viable Reducing risk Increasing sustainability  Crop/fertilizer/water mix for better  Lose less to increase output/ nutrition and yield quality with fewer inputs  Crop types and practices for  Protection of biodiversity on and resilience to change off farm  Improved knowledge of and  Management of ecosystem access to markets services, practices and use  Control of invasive species  Involvement of women Reduced food insecurity, improved quality of life Reduced or reversed rural migration
  • 14.
    Strengthening extension: CABI’s role (Plantwise approach) ● Consistent approach ● Apply standard methods, and measure ● Coordinated effort ● Identify and understand local partners ● Work within partners’ limits ● Training, communication ● Enabling & encouraging ● Identify and share lessons ● Develop solutions together
  • 15.
    CABI contribution –Global ● G1&2.Through AIRCA & CABI membership, support capacity development and policy advocacy @ national/regional levels. Participate in networks ● G3. Through Plantwise (PW), adopt practical frameworks/training modules, and papers outlining lessons learned ● G4. Advocacy via PW on evidence-based success ● G5. Demonstrate positive role of partnerships in EAS ● G6. Through CABI membership, share experiences ● G7. Facilitate country-to-country learning
  • 16.
    CABI contribution –Regional Through working with regional partners ●R2. Aggregate, structure & publish evidence via R4D, GARA and, if invited, other KM repositories ●R5. Through PW & CABI membership consultation, share experiences, train stakeholders, and advocate pragmatic approaches
  • 17.
    Capacity priorities, individual Throughworking with national partners ●N2. Capacity assessments and referral: e.g. Directory of Diagnostic Services ●N4. Facilitate stakeholder workshops to learn what works and what did not ●N5. Experiment with ICTs to scale out extension (e.g. IKSL, India) ●N7. Lesson learning and improved planning via research internships
  • 18.
    teşekkür ederim ke itumetse grazie kiitos terima kasih tak xie-xie merci спасибо efharistó faleminderit cảm ơn cô 谢谢 salamat asante sana நன்றி dhanyawaad शुक्रियाक्रिया zikomo mersi danke ありがとう Assalamualikum urakoze stuh-tee благодаря thank you gracias Trevor Nicholls E: [email protected] T: +44 (0)1491 832111 www.cabi.org KNOWLEDGE FOR LIFE

Editor's Notes

  • #5 Practical solutions to everyday problems (Individual) Innovations in Extension need to take realistic account of the everyday pressures of being an extension worker on the ground – they are drowning, not waving. We need practical and better problem-solving approaches Speak plainly and from experience. In this debate, ask ourselves if all this theorising uses language or scenarios that an extension worker would recognise as a real world sitaution: ‘evidence based’ extension approaches will resonate more Work with what is already there (Organisational) Don’t reinvent the wheel but try to be inclusive with a small coordinated network of effective and willing partners, resources Moving slowly forward But, seeking near-complete capability delivery from every EAS participant is another recipe for protracted failure – take the best of what you can find and give it strength through coordinated processes and common standards
  • #6 In positioning CABI as the Global Plant Health Centre, we will extend the the current pilot project on Plant Clinics to train plant doctors and establish a network of plant health clinics in at least 25 countries around the globe. These plant health clinics will provide immediate benefits to local farmers but will also contribute surveillance and monitoring of plant pests and diseases to a comprehensive global database which will also contain content from CABI and other partners. Initial focus on Pest and Disease information but long term intention will be to cover all aspects of plant health. The database will have a significant part of its content which will be available on an open access basis, forming a public good which will help build knowledge in support of food security and trade. We also envisage that certainly value-added analytical tools, reports and consultancy services will be paid for so as to ensure that the concept is financially self-sustaining.
  • #7 Clinic in DRC
  • #8 The ‘Proposed Organisation Structure’ slide states the CABI staff members who are proposed to fulfil the roles identified as required for the project (depending on the project level) – note that the availability of these staff members for this project should already be confirmed. Corporate Management (and authorisation of a project) will be dependent on project level, as given below for Donor-funded or Investment projects respectively: Donor-funded Projects: Level 1 (Gross Income > £250k) = PMG Level 2 (Gross Income £50k-£250k) = Global Director, Publishing Business Innovation Forum (PBIF), or EMT Member Level 3 (Gross Income < £50k) = Regional Director, Publishing Senior Manager, or EMT Member Any Level with NPC < 15% = PMG Investment Projects: Level 1 (Total Implementation Costs > £250k) = PMG Level 2 (Total Implementation Costs £50k-£250k) = EMT Member Level 3 (Total Implementation Costs < £50k) = Regional Director, Publishing Senior Manager, or EMT Member Any Level with any of the following = PMG Total CAPEX > £50k Internal Rate of Return (IRR) < 10% Payback > Year 4 Project Board The roles should be filled by CABI staff with external perspectives being represented by a CABI staff member. Where Project Board meetings occur, these should be internal to CABI, with ‘special’ Project Board meetings being held with external parties as required. Projects of level 3 may not have a Project Board, however there should always be a Project Executive.
  • #9 The elements of a plant health system are made of extension players (Govt, NGOs), research (institutes), regulatory (NPPO, Govt) and the input suppliers (agri-dealers). Most farmers get most of their advice from sometimes loosely-regulated agri-dealers and seldom see an extension worker. Strength of arrows indicates typical strength of relationship and interaction With Plantwise, CABI uses plant clinics as the unifying means to link up a portfolio of trained players to offer objective advice via plant clinics, owned and run by the combined local partners. The clinics/doctors, over time, can ensure that agri-dealers stock safer chemicals (when and only if a chemical intervention is required), & stock the most appropriate types of chemicals (branded, licensed), building up trust that a farmer gets objective advice, appropriate dosage instructions, etc
  • #10 Using Plantwise as an example of how we’ve made this work – and scale – we have seen that to build robust PHS extension systems consistently rely on the ability to: Embed innovations (e.g. plant clinics) in existing extension and advisory services Combining groups, assessing contribution and skills Alignment of mandates, job roles and responsibilities (research, extension, phytosanitary) Leverage complementary delivery approaches Effective (ethical) working ties with agrodealers and input supply (i.e. work with players, don’t bypass) Renewable resource allocation: funds and personnel. Not new money, but smarter use of existing funds and resources. Get their financial/resource commitment up-front, to avoid the 3yr project cycle of boom and bust
  • #13 Political : federal vs. states [Bolivia, DR Congo]. E.G. DRC is not one country, effectively it is at least 4, requiring localised approaches and partnerships Inter-Institutional : Uganda (NAADs and MAAIF vs. local government); Sri Lanka (several ministries work in agriculture) Sectoral : pluralistic advisory services (mixed role of NGOs in Nepal and Bangladesh) Ethical : working with agrodealers (good relations in Bolivia) Capacity : from weak & fragile (Sierra Leone) to robust & dynamic (Kenya) Strategic : independent ownership & management of plant clinics
  • #15 Consistent approach Apply standard methods with measurable results (M&E) Coordinated effort Identify and understand local partners, working within their constraints to reveal new possibilities Training, communication Enabling & encouraging Identify and share lessons Develop solutions together
  • #16 From the GFRAS position paper, CABI/AIRCA can contribute to debate and action on the following points
  • #17 From the GFRAS position paper, CABI can contribute to debate and action on the following points
  • #18 From the GFRAS position paper, CABI can contribute to debate and action on the following points