GCSE Media Studies - Pre Production Coursework

GCSE Media Studies - Pre Production Coursework

• 1.
  Pre- Production CourseworkThe Choices…
• 2.
  Assessment Objectives AO1:Be creative in your planning and presentation. Your market research must show an understanding of media competition and marketing strategies in relation to your idea. (9) AO3: Show you understand the conventions of the form and genre chosen. The presentation will be of a high order and will be innovative. Your pre-production artifact will make clear the link between your idea and audience. (9) AO4: Reflect on what your ideas offer your audience. Discuss the constraints/problems associated with your proposal and explain where you feel you have been most original. (Final report) (12)
• 3.
  4-6 page magazineProduce a mock-up for a 4-6 page magazine of your choice aimed at a teenage audience. Decide on the genre of your magazine (tabloid, sport & lifestyle, style bible) & analyse existing texts from this genre to determine the codes and conventions What kind of representational issues are prevalent in texts of this nature? (Gender, ethnicity, age etc)
• 4.
  Quantitative & Qualitative Research Conduct market research (you decide the approach that will work for you… Quantitative : Statistical, measurable data most often gained from questionnaires, online questionnaires, surveys, website statistics, Qualitative : Analysis not based on measurement but rather interpretation such as interviews, focus group discussion & demographic analysis) amongst your audience to decide what will appeal to them. Triangulation is when a mixture of methodological approaches are used to chart results helpful in determining the audience. Surfaquarium - What constitutes a good internet resource? How will you justify your source?
• 5.
  The Mock-Up Basedon your planning, provide a basic plan for the work that you are going to do at production level. Remember that this is only a sketch although you should still try to use technology as part of the planning process! Produce a final evaluation in no more than 400-600 words
• 6.
  Originality… Remember thatusing the SCMP magazine template is the easiest task but also the least creative To score the very highest marks it is often better to identify a niche in the market and create an entirely new magazine for a youth audience. Start by analysing what already exists for your age-group, both in Hong Kong and internationally .
• 7.
  Film Trailer ProjectProduce a trailer of your choice aimed at a teenage audience. Decide on the genre of your trailer & analyse two existing texts from this genre to determine the codes and conventions Conduct market research (you decide the approach that will work for you…questionnaires, online questionnaires, surveys, interviews, website statistics, demographic analysis) amongst your audience to decide what will appeal to them. Surfaquarium- What constitutes a good internet resource? How will you justify your source?
• 8.
  Narrative/Representation Consider thenarrative of your new film and write a short synopsis, as well as considering representational issues which will be relevant in your film/genre. Which stars would you use in your film if you had unlimited budget. Which studio would you use and why?
• 9.
  Pre-Production Artifact Produceyour storyboard and make it is as visually impressive as possible. (MAC users have good software for this task) Make sure appropriate trailer conventions (enigma, tantalizing glimpses) and generic indicators are evident. Be realistic in your choice of genre…science fiction is probably not a good idea! Produce a final evaluation in no more than 400-600 words
• 10.
  Feeding the Flamesof Industry! This is a new task and potentially the hardest one although also the most relevant! Approach a company of your choice (may be a charity or a company linked to your family in some way) and research their target audience and media needs. Design your product based on these needs .
• 11.
  Potential Media FormsWiki’s (Collective online collaboration projects) Podcasts (Audio & photographic projects as forms of promotion or advocacy) Film (Documentary or promotional videos) Print resource (Short 4-6 pages magazine)
• 12.
  Stages to follow:Determine your target organisation Set-up a meeting with an appropriate member of the organisation. Draft a letter on headed school notepaper if necessary. (This may look more formal than just an e-mail) Check their website and gain as much background information as possible. Conduct an interview and consider taping it for further use in the analysis stage of the project.
• 13.
  … more stages Analyse 2 existing texts which will give you ideas for your own pre-production artifact Based on what you know so far, conduct market research (qualitative or quantitative) into the target audience and their needs. Display your results using appropriate software programmes. Design your pre-production artifact in as attractive a fashion as possible
• 14.
  Short but conciseprojects! A lot of wasted time has gone into pre-production projects at SIS in the past. Quantity does not mean quality. This year, I want projects to be no longer than 10-15 pages in length at maximum! By all means check out previous projects but be aware that not all of the stages actually help you to achieve high marks. If in doubt, ask Mr Ryan or I or go back to the AO’s.
• 15.
  Deadlines Group 1:1 st June 3:10pm Group 2:28 th May 3:10pm Group 3: 30 th May 3:10pm This assignment only has one deadline so I would advise you to have your work marked as you produce it to know that you are doing the project correctly!