General v10data presentation - Full
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The presentation describes an opportunity to create an automotive data marketplace called V10data. It notes a lack of centralized, standardized automotive data currently. V10data would aggregate data from dealers, manufacturers, and consumers to provide a comprehensive, easy to access platform. Both data vendors and buyers would interact with V10data, with vendors setting up "booths" to market their data and buyers selecting the data they need in a simple, standardized way. The platform would make vast amounts of automotive data accessible in one centralized location using an open API approach.
General v10data presentation - Full
- 2. Why us ? 7/24/2013 V10data presentation 2 Link to Evolio.ca DEALERS • 1200+ dealer websites across Canada • Per month • 25,000 phone + web leads • 1.4 M unique visitors • 8 M page views • 1.15% conversion rate • 4.24 pages / visit Link to Auto123.com network (per month): CONSUMERS • 2.5 M unique visitors • 17 M page views • 40 M ad impressions • A123 only • 200 new articles • 80,000 used car in inventory • Avg time spent on site: 3.5 minutes Terabytes of Data • Original Automotive content • Car data sheets and reviews • Market data (pricing, etc.) • User habits and profiling
- 3. What’s the opportunity ? • No one has access to all the pertinent centralised automotive data – Through the whole value chain : manufacturer - retailer dealer - garages - experts - social • Manufacturer data is a commodity – Inaccessible (ex VIN) – Many recopy it – Everyone adds their own spin – Marketing jargon increases the confusion 7/24/2013 V10data presentation 3
- 4. What’s the opportunity ? • Data is tailored for car-geeks – Incomprehensible to the common person 7/24/2013 V10data presentation 4
- 5. What’s the opportunity ? 7/24/2013 V10data presentation 5 How much does my mom understand when she reads a car data sheet ? • UX (User experience) is mediocre at best • Car show experience : Multiple formats, one as confusing as the next • No standards
- 6. What’s the opportunity ? • No centralised way to gather and rate social automotive data – From experts and users • Pockets of initiatives where lay designers give input to manufacturers – Auto design crowdsourcing • Mobile usage still in infancy – No critical value apps yet – Yet 10-15% of automotive information is consumed through mobile devices 7/24/2013 V10data presentation 6
- 7. 7/24/2013 V10data presentation 7 What’s the opportunity ? The data hunger Some 81% say they looked at review scores, and the figure increased compared to the same study six months earlier. - USA Today
- 8. What’s the opportunity ? The data hunger 7/24/2013 V10data presentation 8
- 9. What’s the opportunity ? The data hunger 7/24/2013 V10data presentation 9
- 10. 7/24/2013 V10data presentation 10 More data Varied data Faster data = Value data
- 12. What’s the real opportunity ? The whole automotive industry needs to catch up to the consumers … Win the crowd ! 7/24/2013 V10data presentation 12
- 14. How can we win the crowd ? By giving them something they have never seen before… 7/24/2013 V10data presentation 14
- 15. How can we win the crowd ? • By being a leader at collecting, standardizing, syndicating, enhancing all available raw automotive data 7/24/2013 V10data presentation 15
- 16. How can we win the crowd ? • By delivering the data in simple and innovative ways to streamline integration into diverse systems and applications – multi-format, multi-channel. • By offering the platform to let data vendors broker their information 7/24/2013 V10data presentation 16
- 17. How can we win the crowd ? By having a solution that is … Easy AccessibleComplete 7/24/2013 V10data presentation 17
- 18. • every possible detail of a motor-run vehicle – Starting with cars, but not exclusive to cars – 650 automotive data points – 150 automotive market data – 150 personal / profiled data points • integrating and brokering the best data sources – Manufacturer – Professional (suppliers, partners, dealers, etc) – Market – Social 7/24/2013 V10data presentation 18 Easy AccessibleComplete How can we win the crowd ? By having a solution that is … Complete
- 19. • to find • to learn • to understand and interpret • to compare • to price • to pay for • to share and collaborate • to administrate ... with the best UX ever 7/24/2013 V10data presentation 19 Easy AccessibleComplete How can we win the crowd ? By having a solution that is … Easy
- 20. • by the whole value chain • completely integrated • highly secured and available • stored and permanent • open standards and API accesses • federating views across multiple domains • high-performance scalable transaction processing • any device, any format, any systems, any channel 7/24/2013 V10data presentation 20 Easy AccessibleComplete How can we win the crowd ? By having a solution that is … Accessible
- 21. How can we win the crowd ? • The right data at the right time is more valuable than bigger data sets • Data is used to create amazing customer experience to bring people to a happy decision Data is the means to the end: delivering information, profiling and cross – selling 7/24/2013 V10data presentation 21
- 22. How can we win the crowd ? By having a solution that is … Easy AccessibleComplete 7/24/2013 V10data presentation 22
- 23. Like this Easy AccessibleComplete 7/24/2013 V10data presentation 23
- 25. Data-as-a-Service is a marketplace with a data vendor and a data buyer
- 26. The Data Vendor
- 28. Finds the right place in the marketplace, sometimes in more than one category
- 30. Sets up booth to sell his unique fruits Puts the right fruits in the right standardised bowls
- 31. Decides if each fruit is free or paid (by call, by subscription or by bundle) Decides the monthly analytic package
- 33. Goes out into the marketplace and bundles his fruits with other vendors and social data
- 34. The Data Buyer
- 35. Walks into the very accessible marketplace
- 37. Notices the vast number of booths Sees the tight security and the monitoring cameras
- 39. Consults the complete data map Sees the different data point providers
- 41. Visits many different vendors Reads the standardized descriptions of the fields on the bowls
- 42. Some data he likes, some others he doesn’t find credible and some others he doesn’t think his readers will like Chooses a mix of free and paid data
- 44. Stops by the social data area where users have home-grown their own data and contributed to the marketplace Decides which social data is likely to please his stakeholders and puts them in his basket
- 46. Finds everything he needed because of the ease and the vastness of choice Brings all the data he has selected to the checkout
- 47. Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle
- 49. Carries the data home to use for his content and stakeholders in V10- labelled bags (called APIs)
- 51. Cooks and transforms the data with his unique recipe Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for
- 52. Shows where the data came from and makes sure each vendor is properly recognised
- 53. 7/24/2013 V10data presentation 53 And everything tastes great !
- 54. The Automotive Data Marketplace
- 55. One stop shop Clear data map Standardized fields and descriptions Data-source tagging Translation tables Inter-vendor marketing Social data Backups with SLA Data security Monitoring Analytics E-commerce APIs ©2013 www.V10data.com
- 56. How will vendors and clients interact with V10 ?
- 57. Information Terms Integration Sales model Monitoring package 1. Fills out the supplier information form - which will determine the data tag on his information - Create payment reception account 2. Agrees to the terms - Terms of use - Data ownership - SLA - DAAS model - Cancellation procedures 3A. Selects the fields he has in his database from the official v10 list - search for the fields and areas - read the standardised descriptions of each field - visually maps his fields to the v10 database fields with an interface that will do the linked queries - validates the connection - create the translation table OR 3B. Hires V10 to do the mapping and integration with a service contract - One time payment 4. Indicates sales model for the inputed fields - Free or paid with the option to bulk the fields into free or paid - Monthly subscription or per- call model - Price - V10 adds a X% increment to the data vendor-inputed price (distribution fee) - Select entities that aren’t allowed to get vendor data A- Indicates the frequency of change of his source data and the frequency at which V10 will PULL the data from the supplier through a standard OR B- Indicates the PUSH method they will use to send their new data in a standard way 5. Selects the desired monitoring and analytic package - For data use (who, what, where, when, how) - one time or recurring - subscription-model paid monthly through a gateway like Paypal - we will not hold credit card information - Receives monthly reports for data analytics - Access to Customer Service info - Inform which statistics will be available to other partners Vendor process 7/24/2013 V10data presentation 57 * The tables are stored in a temporary unstructured format to be validated and integrated by V10
- 58. Information Terms Free / paid data Check out Code generation 1. Fills out the client information form - which will determine the monitored name 2. Agrees to the terms - Terms of use - SLA - API documentation 3. See available free data - Through a visualised map - Read descriptions of vendors and ratings - Select interested fields and bundles - Select data alerts fields 5. Checks out - Agrees with specific terms use - Payment processing through a Paypal- type gateway - we will not hold credit card information - Micro transactions according to fields selected model - Automatic payment to vendors with 10% cut going to V10 - Access to Customer Service info - Submit to supplier for authorisation on relationship for the vendors who required it (deferred payment) 6. Automatically generate the query strings to access information on V10 - Receive authorisation from vendor - Select exit format (ex STAR, XML, etc.) - From the API - <Copy-Paste> - able - Code available permanently on the account * Source tag cannot be stripped Client process 4. See available paid data - Through a visualised map - Read descriptions of vendors and ratings - Sees the sales model for the field (price / subscription or per-call) - Select interested paid fields and bundles - Select analytic and monitoring fields and bundles - Select data alerts fields 7/24/2013 V10data presentation 58
- 59. V10 data offer: Technology layers Cloud provider • Networking, Storage, Servers, Virtualization, OS, Middleware, Runtime • Optimized scaling • High availability • Multi-tenancy • Effective resource allocation • Secure • Public (throttled) & Multimedia data : AWS • Private data : V10 Data platform • Operational DBs • Organised • Standardised • Monitored • Security / Privacy • The booths and bowls Data • Multiple partners feeding into the platform • Social data • Professional data • OEM data • Audio / video data • The fruits API • Access • Self register • Search • Security • Privacy • Monitoring and Analytics • E-Commerce: bills • The cash register and the carrying bags Applications • Gather • Process • Publish to devices • The data cooking and presentation 7/24/2013 V10data presentation 59 © 2013 V10 Data / Xprima Corp
- 60. V10 data offer: Macro Architecture 7/24/2013 V10data presentation 60 © 2013 V10 Data / Xprima Corp Audio / Video Data Social Data Web Servers RDBMS Data Legacy Systems Hadoop Cluster Staging Area Data Warehouse - Standard (with a Data Catalog) - Secured - Redundant - Scalable - Performing Analytics Platform Data Mart / Application 1 Data Mart / Application 2 Data Mart / Application … BI Server Translated & Encrypted Data V10 Data Cloud
- 61. Your data will be • Varied • Qualified • Fast • Accessible • Cost effective • Compatible • Technology Agnostic • On – demand • Aggregated • Standardised • Streamlined • Enhanced by others • Tagged • Secured • Transacted • Updated 7/24/2013 V10data presentation 61
- 62. A platform to unlock value from automotive data 7/24/2013 V10data presentation 62
- 63. With all the necessary services for your customers’ benefit and your new revenue streams Easy. Complete. Accessible. 7/24/2013 V10data presentation 63
- 64. How can we create the future together? • Read our V10data API document • Identify fields that can be placed in the marketplace / platform • Identify what can be free and what can be sold • Identify important profile variables • Partner with V10data • Integrate on V10 … • Acquire new revenue streams 7/24/2013 V10data presentation 64
Editor's Notes
- #11: Big: A lot of data, more than can easily be handled by a single database, computer or spreadsheetVaried: Different kinds of information in each record, lacking inherent structure or predictable size, rate of arrival, transformation, or analysis when processedFast: Get answers quickly enough that it feels interactive, allowing a human to explore and speculate in a flow state