Generational Learning

Sharing Medicare information with America’s four generations… Prepared for the Centers for Medicare & Medicaid Services by

Generational Learning | Final Version | June 23, 2009 What does all this mean for Medicare , for you as a Medicare educator , and for you personally ? Click here to play KNOW ? Downloaded from: http://www.youtube.com/watch?v=5o9nmUB2qls DID YOU

So, what does it all mean… Generational Learning | Final Version | June 23, 2009 … for Medicare? … for you as a Medicare educator? … for you personally?

Did You Know? There are 37.9 million people 65 and older in the U.S. More formal education: 74% of those 65 and older have at least a high school diploma 19% have a bachelor’s degree or higher 7.3 million people age 66 and older took adult education courses in 2004-5 The Baby Boomers: Are redefining what it is to age in America Are expected to live longer and healthier lives May postpone retirement Generational Learning | Final Version | June 23, 2009

Jot down the names of people you know in each generation on your handout. Generational Learning | Final Version | June 23, 2009

Talking ‘bout My Generation… Generational Learning | Final Version | June 23, 2009 “ Everyone belongs to a generation . Some people embrace it like a warm familiar blanket, while others prefer not to be lumped in with their age mates. Yet like it or not, when you were born dictates the culture you will experience. This includes the highs and lows of pop culture, as well as world events, social trends, economic realities, behavioral norms, and ways of seeing the world . The society that molds you when you are young stays with you the rest of your life .” Jean M. Twenge , PhD Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled – and More Miserable Than Ever Before

Which generations are represented here today? 1 2 3 4 Get ready to press 1, 2, 3, or 4 on your key pad … Generational Learning | Final Version | June 23, 2009

Traditionalists Baby Boomers Generation X-ers Millennials You are a member of which generation? Generational Learning | Final Version | June 23, 2009

How large is each generation? Generational Learning | Final Version | June 23, 2009 In millions Eric Greenberg & Karl Weber Generation We: How Millennial Youth Are Taking Over America And Changing Our World Forever

“ They came of age during the Great Depression and the Second World War and went on to build modern America – men and women whose everyday lives of duty, honor, achievement, and courage gave us the world we have today.” Tom Brokaw The Greatest Generation Generational Learning | Final Version | June 23, 2009 65-89 year olds What are some of the other things that helped shape this generation?

Traditionalists Generational Learning | Final Version | June 23, 2009

Traditionalists Generational Traits Value hard work Willing to work for delayed reward Often reserved Loyal and expect it in return Like discipline, procedures, and lines of authority Duty, honor, country Dedication, sacrifice Won’t fix what isn’t broken Excellent interpersonal skills Conformity, blending, unity Patient Generational Learning | Final Version | June 23, 2009

Generational Learning | Final Version | June 23, 2009 “ I don’t know where you were in say, 1964, but I divided my time between screaming wildly at the Beatles, wearing a cheerleading uniform, scrubbing my face ten times a day with Noxzema, and putting my hair up in rollers the size of Folger’s large cans.” Susan J. Douglas , Where the Girls Are: Growing Up Female with the Mass Media 45-64 year olds What are some of the other things that helped shape this generation?

Baby Boomers Generational Learning | Final Version | June 23, 2009

Baby Boomers Generational Traits Value hard work Prefer instant, more dramatic results/rewards Defined by their job Believe team approach is critical to success Expect loyalty from co-workers Success is largely visible (certificate, plaques, etc.) Believe in and evaluate themselves and others based on work ethic Expressive Independent Generational Learning | Final Version | June 23, 2009

Generational Learning | Final Version | June 23, 2009 29-44 year olds “… this resilient generation has managed to cope with a world that, in its experience, is unpredictable, unreliable, and unsafe. This is a generation that hits the issues head on and sugar coats nothing.” What are some of the things that helped shape this generation? Julie Coates Generational Learning Styles

Generation X Generational Learning | Final Version | June 23, 2009

Generation X Generational Traits Work-life balance is non-negotiable Independent and self-reliant Team-oriented Not intimidated by authority Do not like to be micromanaged Reject the work ethic of Baby Boomers Excel at finding cutting edge solutions Guard personal time Like modern technology and tools Suspicious of Baby Boomer values Raised as parents’ friends Cynical and pessimistic Generational Learning | Final Version | June 23, 2009

Generational Learning | Final Version | June 23, 2009 “ The Millennial Generation will entirely recast the image of youth, from downbeat and alienated to upbeat and engaged.” Neil Howe & William Strauss Millennials Rising: The Next Great Generation 18-28 year olds

Greenberg Millennials Study Conducted in 2007 Surveyed 2000, 18-29 year olds Lack of long-term job and retirement security Rising cost of health care Generational Learning | Final Version | June 23, 2009 Eric Greenberg & Karl Weber Generation We: How Millennial Youth Are Taking Over America And Changing Our World Forever

Millennials are… Most diverse Best educated Driven by technology Optimistic Responsible Innovation-minded Strong believers in the potential of government to do good Concerned about health care Generational Learning | Final Version | June 23, 2009

Millennials Generational Traits Expect to change jobs frequently Team-goal oriented Believe respect must be earned Value fairness Technically proficient Busy multi-taskers Accustomed to getting what they want Want attention Expect quick delivery results Expect rapid assent to higher salaries Optimistic, charitable, act with integrity Search for work that provides personal fulfillment Generational Learning | Final Version | June 23, 2009

Generational Learning | Final Version | June 23, 2009 Get ready to press: 1 if you agree or 2 if you disagree

Agree or Disagree? Agree Disagree Generational Learning | Final Version | June 23, 2009 Traditionalists Baby Boomers Generation X Millennials Hard work Dedication & sacrifice Respect for rules Duty before pleasure Honor Optimism Team orientation Personal gratification Involvement Personal growth Diversity Techno-literacy Fun and informality Self-reliance Pragmatism Optimistic Feel civic duty Confident Achievement oriented Respect for diversity

Myers-Briggs Type Indicator (MBTI) Gardner’s Theory of Multiple Intelligences Hermann Brain Dominance Instrument (HBDI) Felder-Silverman Learning Style Model Kolb Learning Style Model Long/Dzuiban Learning Style Inventory Gregoric Learning Style Indicator Generational Learning | Final Version | June 23, 2009

Multi-generational Learners “ As people live longer (Social Security benefits are becoming available later and later) the age diversity in the workplace and in the classroom will become increasingly part of the mix and will increasingly challenge the teachers who will have to teach to a diverse array of multi-generational learners .” Julie Coates Generational Learning Styles Generational Learning | Final Version | June 23, 2009

Learning Styles Influenced by … Environment Experience Perception of the world A unique set of filters Change over time Generational Learning | Final Version | June 23, 2009

Generational Learning | Final Version | June 23, 2009

Learning Style Implications Traditionalists Generational Learning | Final Version | June 23, 2009 Prefer Avoid Formality Straight-forward presentation of information Opportunity to build skills privately Materials organized in summary form Show respect for their background and experience Putting them on-the-spot in front of peers or younger learners Role play Assuming computer illiteracy

Learning Style Implications : : Traditionalists Communicating With Traditionalists Remember that they tend to be dedicated and loyal. Plan feedback carefully. Feedback indicates they did something wrong. No news is good news. Design ways for them to learn it on their own. They follow orders, no questions asked. Make sure you actively seek their opinion and feedback. Generational Learning | Final Version | June 23, 2009

Learning Style Implications Baby Boomers Generational Learning | Final Version | June 23, 2009 Prefer Avoid Skill-building, practical experiences Interaction, networking, and teamwork Winning Learning for learning’s sake Easily accessible information Opportunities to share/participate Treated like they’re young Strict, militaristic regimen “ Unimportant” learning events Having time wasted Role playing

Learning Style Implications : : Baby Boomers Communicating With Boomers Face to face is preferred Respectful, but casual Establish rapport Provide context Generational Learning | Final Version | June 23, 2009

Learning Style Implications : : Baby Boomers Boomer Turn Offs Being unfriendly One-upping (You think that’s bad, let me tell you about this…) Shows of power Political incorrectness Generational Learning | Final Version | June 23, 2009

Learning Style Implications : : Baby Boomers Guidance for Boomers Embrace technology (learn about Facebook and Twitter) Respect the ideas of the younger generation Don’t assume you are in the “teacher” role Focus on results as well as process Share information, don’t dictate Respect work/life balance needs Generational Learning | Final Version | June 23, 2009

Learning Style Implications Generation X Generational Learning | Final Version | June 23, 2009 Prefer Avoid Know what is expected of them Have choices and options Receive information efficiently Limit information to only what’s relevant Engage in lively, interactive classroom Have resources that use technology, color, novelty, and contrast Learn by doing Breaking ideas down too granularly Grading “ After-hours” learning Wasting time Excessive lecture Requiring lengthy reading

Learning Style Implications : : Gen X-ers Communicating With Gen X-ers Prefer instantaneous and constant feedback, preferably face to face. Be prepared… They call it like they see it, often without regard for the impact their opinions might have. X-ers tend to be very independent. X-ers can be impatient. Generational Learning | Final Version | June 23, 2009

Learning Style Implications Millennials Generational Learning | Final Version | June 23, 2009 Prefer Avoid Experiential learning Lots of structure What’s required When it’s due What are the expectations of them Lots of feedback Technology, be visual Fun and games Lectures longer than 20 minutes One-way communication Solitary eLearning Working alone Wasting time

Learning Style Implication : : Millennials Communicating with Millennials Real Raw Relevant Relational Generational Learning | Final Version | June 23, 2009

Which generation likes winning and wants to avoid “unimportant” learning events? Traditionalists Baby Boomers Generation X-ers Millennials Generational Learning | Final Version | June 23, 2009 What Do You Think? Press 1, 2, 3, or 4 on your key pad now…

Which generation prefers a straight-forward presentation of information and dislikes being put on the spot? Traditionalists Baby Boomers Generation X-ers Millennials Generational Learning | Final Version | June 23, 2009 What Do You Think? Press 1, 2, 3, or 4 on your key pad now…

Which generation prefers a lot of structure and dislikes working alone? Traditionalists Baby Boomers Generation X-ers Millennials Generational Learning | Final Version | June 23, 2009 What Do You Think? Back Press 1, 2, 3, or 4 on your key pad now…

Which generation wants to know what is expected of them and wants to avoid “after-hours” learning? Traditionalists Baby Boomers Generation X-ers Millennials Generational Learning | Final Version | June 23, 2009 What Do You Think? Back Press 1, 2, 3, or 4 on your key pad now…

Similarities Across Generations 1. Similar values, expressed differently 2. Respect 3. Trust 4. Credible and trustworthy leaders 5. Organizational politics are a problem 6. No one likes change 7. Loyalty depends on the context 8. Do the right things 9. Everyone wants to learn 10. Almost everyone wants a coach Generational Learning | Final Version | June 23, 2009 Jennifer Deal , PhD Retiring the Generation Gap: How Employees Young and Old Can Find Common Ground

Teaching Across Generations Share experiences Change activities often Use technology wisely Make assignments Foster a team environment Plan for and require participation Find the right mix Encourage discussion Recognize excellent performers individually Develop individual and group exercises and activities Generational Learning | Final Version | June 23, 2009

People learn better when you… Use visual cues Chunk information into bite-sized pieces Don’t read the slides to them Incorporate pictures into the presentation Remove extraneous information Generational Learning | Final Version | June 23, 2009 Richard E. Mayer , PhD The Cambridge Handbook of Multimedia Learning

What role does Medicare play in your life? Generational Learning | Final Version | June 23, 2009

Table Exercise For each of the scenarios. Choose the generation you think is the primary target audience Discuss how you would develop training for the specific audience Generational Learning | Final Version | June 23, 2009

Brokaw, T. (1998). The Greatest Generation. New York: Random House. Coates, J. (2007). Generational Learning Styles. River Falls: LERN Books. Deal, J. (2007). Retiring the Generation Gap. San Francisco: Jossey-Bass. Douglas, S. J. (1994). Where the Girls Are: Growing Up Female with the Mass Media. New York: Three Riviers Press. Fitch, K., McLeod, S., & Brenman, J. (n.d.). Globalization & The Information Age . Retrieved May 1, 2009, from YouTube: www.youtube.com/watch?v=5o9nmUB2qls. Greenber, E., & Weber, K. (2008). Generation We. Pachatusan. Howe, N., & Strauss, W. (2000). Millennials Rising: The Next Great Generation. New York: Vantage Books. Mayer, R. E. (2005). The Cambridge Handbook of Multimedia Learning. Cambridge: Cambridge University Press. Twenge, J. M. (2006). Generation Me. New York: Free Press. Generational Learning | Final Version | June 23, 2009

For each of the following questions, be prepared to Generational Learning | Final Version | June 23, 2009 Press 1 for Very Dissatisfied 2 for Dissatisfied 3 for No Opinion/Neutral 4 for Satisfied 5 for Very Satisfied

How satisfied are you that the Generational Learning session provided helpful and useful information ? Very Dissatisfied Dissatisfied Neutral/No Opinion Satisfied Very Satisfied 0% 0% 0% 0% 0% Generational Learning | Final Version | June 23, 2009 Question 1

How satisfied are you that the enough time was allowed to cover the Generational Learning material? Very Dissatisfied Dissatisfied Neutral/No Opinion Satisfied Very Satisfied 0% 0% 0% 0% 0% Generational Learning | Final Version | June 23, 2009 Question 2

How satisfied are you that the speaker was knowledgeable about Generational Learning? Very Dissatisfied Dissatisfied Neutral/No Opinion Satisfied Very Satisfied 0% 0% 0% 0% 0% Generational Learning | Final Version | June 23, 2009 Question 3

Please rate your overall satisfaction with the Generational Learning session? Very Dissatisfied Dissatisfied Neutral/No Opinion Satisfied Very Satisfied 0% 0% 0% 0% 0% Generational Learning | Final Version | June 23, 2009 Question 4

Generational Learning

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