genie in a bottle

genie in a bottle

• 1.
  genie in abottle christina aguilera
• 2.
  andrew goodwin -demonstrates genre conventions - performance by the artist → throughout the music video, christina aguilera is shown to be performing the song through a dance routine. - close-ups of the artists face → this music video fulfils a common feature of music videos of the time because there are numerous close-ups of christina aguilera’s face throughout the video. it is useful in terms of the audience being able to identify with the artist.
• 3.
  andrew goodwin -relationship between lyrics and visuals at many points in the song, the music video helps to illustrate the lyrics of the song. for example, when the lyrics “lonely nights” is sung, the artist is shown to be sitting under a night sky by herself. another example of the visuals being illustrative is when the artist sings the word “rub”, she and the dancers in the background incorporate a rubbing motion into the dance routine.
• 4.
  andrew goodwin -relationship between music and visuals again, the way that a dance routine has been included in this music video makes the relationship between the music and the visuals more prominent. every time the chorus plays, the same routine is performed. the dancing itself amplifies the idea that this song is part of the pop genre because songs that are similar to “genie in a bottle” do tend to have some kind of performance like this in their videos.
• 5.
  andrew goodwin -demands of the record label the demands of the record are met in this video because a lot of close- ups of the artist have been included to help the viewer become more familiar with her. christina aguilera’s style of dress in “genie in a bottle” is able to target a very specific audience because it very much reflects societal trends at the time, and this helps to draw in a younger audience as opposed to an older one.
• 6.
  andrew goodwin -notion of looking christina aguilera makes frequent eye- contact with the camera in a seductive way as she lies across the sand which fulfils andrew goodwin’s notion of looking. in addition, there is a voyeuristic treatment of the female body too, as she wears a crop top that draws the viewer’s attention to her figure and also sometimes positions herself in suggestive ways. this also creates a sense of scopophilia when she does this looking away from the camera.
• 7.
  andrew goodwin -intertextual references there are no explicit intertextual references in this music video, however, there are a lot of cultural references. the small narrative and the mode of dress that have both been included clearly reflect society at the time. by seeing this, the audience can easily recognise the mise en scene of the costume, hair and makeup and will be able to relate to it.
• 8.
  andrew goodwin -performance, narrative or concept this video has elements of both performance and narrative. when it comes to narrative, there is the stereotypical girl-meets-boy love story that is included. this romance is a typical feature of a pop song. the dance routine performance from the artist is also a typical feature of mainstream pop, and it’s successful in creating an identity for the artist.