This document provides an overview of mapping and visualization techniques using ArcGIS. It discusses mapping concepts like reference mapping, thematic mapping, page layouts, 3D mapping, web maps and apps, story maps, and smart mapping. It also introduces the ArcGIS Living Atlas and Firefly cartography. Exercises are included to allow users to practice different mapping skills within ArcGIS like symbolizing layers, labeling maps, making page layouts, converting maps to scenes, and creating web apps.