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Getting ROI From Digital Marketing - Digital Chai Pe Charcha in Mumbai
The document discusses approaches to content marketing and digital marketing, highlighting the importance of building a strong online presence through websites and effective content creation. It provides insights into social media metrics, audience engagement, and the significance of non-promotional content for better reach and shares. The document also emphasizes the necessity of measuring results with appropriate metrics to ensure effective marketing strategies.
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Getting ROI From Digital Marketing - Digital Chai Pe Charcha in Mumbai
- 1. Agenda Digital Chai PeCarcha – Getting ROI out of Digital Marketing #DigitalCPC 7th Jul, 2017
- 6. Content Marketing –how should one approach it? What’s 2022 going to look like
- 7. Content Marketing –how should one approach it? What’s 2023 going to look like
- 8. Internet users inIndia
- 9.
- 10. Facebook Users inIndia
- 11. 197 000 000 66%active daily
- 12. Indian Users onWhatsapp ?
- 13.
- 14. Indian Users onLinkedin ?
- 15.
- 16. Indian Users onInstagram ?
- 17.
- 18. Putting India inperspective Population: 1241m TV: ~150m Households Mobile: ~1000m Internet: ~450m
- 19. Content Marketing –how should one approach it? Basics of Digital Building Assets Creating Content Acquiring Users on a Shoe String Budget Measuring Results
- 20. Content Marketing –how should one approach it? Basics of Digital
- 21. So what isDigital Marketing? Digital Marketing Influencer Marketing Building website Making a mobile app Search marketing Social media marketingE-mail marketingDisplay advertisement Digital marketing channels
- 22.
- 23. Earned media likecontent marketing has more sustained long-term impact Source: NeilPatel
- 24. Content Marketing –how should one approach it? Building Assets
- 25. Even today weare surprised at the number of businesses without a website
- 26. Key is tohave great experience across devices
- 27. Right user experience– drive them to convert
- 28. Right Call toAction is required to make this work
- 29. Right user experience– drive them to convert
- 30. Content Marketing –how should one approach it? Brand Website Vs Landing Page
- 31. Platforms to buildquick websites
- 32. Landing Pages aremore effective in driving Leads
- 33. Content Marketing –how should one approach it? What if you don’t want to build a website?
- 34. Google Research showsthat local informatiion
- 35. Google Research showsthat local informatiion
- 36. Content Marketing –how should one approach it? Content Creation
- 37. Key is toensure that its non-promotional
- 38. Over 200 Factorsgo into SEO
- 39. Ideal approach toSEO: Great content & relevant backlinks
- 40. Speed is key– Accelerated Mobile Pages Mobile First Responsive Site Speed & AMP Be there in the moment 95 million pages already on AMP
- 41. 1 million contentpieces analysed to reach the results of what gets shared most Videos Lists How To Why posts Infographics Research Reports Surveys & Quizzes
- 42. 360 Degree Contentto make it more interesting https://goo.gl/NvKUVM
- 43.
- 44. Resized to squareto increase visibility in feed environment Added supers to clearly convey “easy debit card replacement” message without sound Cut down from 15 to 12 seconds, focusing on elements that highlight brand offering Moved initial brand mention earlier A D S N E E D T O B E O P T I M I S E D F O R T H E P L A T F O R M 44
- 45. LEGEND Adds animated typographyto your videos/statics. Shows you several ways your ad can look. T O O L S T O C R E A T E V I D E O S VIDLAB VIDEO EDITING APP Creates a slideshow out of photos, allows you to play with the speed of slides, add text, graphics, music and voice overs.
- 46. 30,000+ Shares 1.5 MillionViews ~3000 Shares 1 Lakh Views Videos in Regional Languages work far better than English content – as it’s a new audience + lesser competition
- 47. List of TopThings – Get a lot more shareability
- 48. List of TopThings – Get a lot more shareability
- 49. Research Reports –Consulting firms do this very well
- 50. Home Care Guideby India Home Health Care
- 51. Home Care Guideby India Home Health Care PETWISH CAMPAIGN - Dog Breeds & Lifestyle Campaign garnered reach of over 1 lakh with ~43,000 shares
- 52.
- 53. Engagement needs tobe on non-branded content
- 54. Gifs & Animationsare easy to create now
- 55. Content Marketing –how should one approach it? Acquiring Users on a Shoe String Budget
- 56.
- 57. Important to reachaudiences via sequenced adverts
- 58. Discovery can happeneven on Social Media
- 59.
- 60. Social media initiativesflow from your brand objectives Visuals & Videos Details of Product/Service, Price, Key Details for decision making Call to Action (CTA), Offers Experiment & Refine
- 61. Content Marketing –how should one approach it? Measuring Results
- 62.
- 64. Likes Comments Shares Brand Awareness = Reach& Engagement Leads Sales
- 65. Metrics Tangible Intangible Metrics that translateinto immediate business results: Leads Sales Registrations Traffic / App Downloads Metrics that do not measure immediate business results: Brand Awareness Customer Engagement Customer Satisfaction Brand Reputation
- 66. Metrics O B J E C T I V E M E TR I C S Lead Generation or Online Sales Brand Awareness Leads/Enquiries Generated Revenue from Sales / Conversion % App Installs Website Traffic Reach Impressions Mentions Social Engagement Comments/Shares ReTweets/Reposts Likes/Fans/Followers
- 67. Tools to MeasureMetrics
- 68. Tools to MeasureMetrics
- 69. For Offline StoresGoogle My Business can be key Driving Directions to the Store Calls from Digital Online Offers redeemed at the Store % of customers who found the store via digital
- 70. Tools to MeasureMetrics Analytics
- 71. Awareness Consideration & Evaluation Lead Conversion DataCollection & Analysis SEO Customer Support Influencer Outreach Paid Search, Display & Remarketing List Building Monitoring Lead Capturing User Behaviour A/B Testing Analytics Call Tracking Adv. Conv. Tracking/Visitor Profi CRM Reporting Comp. Tracking Tag Management Hundreds of Tools to help
- 72.