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Getting to grips with Twitter feb 2014
The document provides an overview of how to use Twitter effectively for business purposes. It discusses best practices for building a following on Twitter, including sharing relevant content, listening to others, engaging in conversations, and planning a posting schedule. It also covers how to find people to follow, use hashtags and searches, and promote your Twitter profile to grow your follower base. The document includes screenshots and explanations of Twitter's interface and features.
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Getting to grips with Twitter feb 2014
- 2. Tweet Louder with Twitter MattYoung @Cosmic_Matty
- 3. Introductions • Who areyou? • What is your business? • Do you Tweet?
- 4. Log into www.twitter.com Youcan use a test account if you don‟t have your own cosmicmentor1 cosmicitmentorone
- 5. Twitter 400,000,000 Tweets perday 241,000,000 + active users
- 6. What is Twitter? Twitteris a free social networking and micro-blogging service that allows its users to send and read other users‟ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
- 7. Twitter Best Practices Buildyour following, reputation, and customer's trust with these simple practices: Share, Listen, Ask Respond Reward Demonstrate wider leadership and know-how Champion your stakeholders - (followers & customers) • Establish the right voice • • • • •
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- 11. Settings and help We‟llgo through these in a bit Search Direct Messages (private) New Tweet We‟ll go through these later…
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- 15. The Discover Page 5tabs Tweets Activity Who to follow Find friends Popular accounts
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- 28. Anatomy of aTweet Tweets are the building blocks of your communications on Twitter. You‟ll be surprised by how much you can say with 140 characters or less.
- 29. 2 ways totweet On the home page only!
- 30. SIMPLE TWEET 140 charactersincluding spaces (note no formatting) “I‟m working on my Twitter skills today, so apologies for lots of Tweets!”
- 31. ADD LINKS Twitter‟s link-shorteningfeature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 22/23 characters. This makes it easier to fit long URLs into the 140 character limit.
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- 33. ADD A MENTION Sometimesyou want to bring a Tweet to someone‟s attention, but you still want all of your followers to see the message. So instead of a reply, use a mention. Include the @username of whoever you want to mention in your Tweet, and it will appear in the Connect column. All @username mentions are clickable and link back to the mentioned individual‟s profile.
- 34. IMAGE To include animage click on the camera icon
- 35. Select the imageyou require
- 37. ADD A LOCATION Add alocation to your Tweets… if you want to!
- 38. REPLY You can respondto a Tweet by hitting the reply button. When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding. The reply will also be visible in the home timelines of people who follow both you. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation.
- 39. RETWEET You can passalong someone‟s Tweet by retweeting it. Just hit the retweet button to send the original message to all of your followers. You can only include your comments to a Retweet in the mobile version of the app
- 40. HASHTAG A hashtag isany word beginning with the # sign. People use hashtags to organize conversations around a specific topic. Clicking on a hashtag takes you to search results for that term.
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- 45. Lists Create a list Subscribeto a list
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- 47. Title and describeyour list
- 48. Create Your OwnList & add in 3 relevant users
- 49. Subscribe to aList
- 53. Subscribe to aList • Search for @Cosmic_Matty • I have one Public List. – Find It – Subscribe to it – What‟s it called?
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- 56. Hashtags Definition: The #symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
- 57. Helping you findrelevant tweets • People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search • Clicking on a hashtagged word in any message shows you all other Tweets in that category • Hashtags can occur anywhere in the Tweet • Hashtagged words that become very popular are often Trending Topics
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- 59. Using Hashtags • • • • • • • Geographic hashtags- #Devon Emotional hashtags - #fail #happy Event hashtags - #exeterfoodfest Industry hashtags - #agrichat #farming Campaign - #sosdairy Share - #ff #Journorequest
- 60. Using hashtags • Don't#spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) • Use hashtags only on Tweets relevant to the topic • See if the hashtag is in use already
- 61. Examples • @countrywalking lists#Exmoor as a top place to get in to #walking • Mistake to think US could take unilateral action on #Syria but "ultimately this dictator will fall" #Obama. More soon
- 62. http://hashtags.org This Graph showsHash tag usage over the last 90 days for a specific Hash tag. Two peaks appear every weekend…… any ideas?
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- 66. Try These BasicSearches • • • • Exmoor Walking Honiton (or the name of your town) Jobs Devon @Bidefordpeople
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- 71. Advanced Search Operators twittersearch “happy hour” love OR hate hilarious filter:links beer -root nonprofit –rt #socent from:cosmic_uk to:cosmic_uk @cosmic_uk containing both “twitter” and “search”. This is the default operator containing the exact phrase “happy hour” containing either “love” or “hate” (or both) containing “hilarious” and linking to URLs containing “beer” but not “root” containing “nonprofit” but not “rt” containing the hashtag “socent” sent from person “CosmicUK” sent to person “CosmicUK” referencing person “CosmicUK”
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- 78. Your Profile Design everyelement of your profile to best reflect your business. Your name, bio, website and profile picture should all work together to tell your story.
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- 83. I Can Tweet,Now What? Small Business Twitter Strategy
- 84. Find People toFollow • Start building your network • This can include friends, suppliers, clients, prospects or strangers • Use the Who to Follow links on the #Discover page • Search Twitter for relevant industry related terms • Search Twitter for local People, Places & related Businesses • Follow trade bodies and organisations • Search for hashtags used in your line of business • See who the people you follow are following • Follow people who follow you (not all of them) • With good quality consistent Tweets, followers should grow organically!
- 85. Listen first Read Tweetsfrom people you follow Follow their links to see what they share Look at their public Lists Search for and read Tweets relating to your business type • Monitor Saved Searches for Tweets of interest to your business • • • •
- 86. Engage • • • • • • • Network Communicate Inform and beinformed Update and be updated Promote your Blog, Website and Facebook Page Be engaging and sociable Focus on your niche
- 87. What to Tweet? 1. 2. 3. 4. 5. 6. 7. Linkto news stories on your website Promote news from Blogs Promote events Ask questions Talk to people Tell people what you are doing Share a little expertise
- 88. Plan your posts •6 week calendar • Theme – inspiration, giveaway, seasonal, annou nce products
- 90. • • • • • • • How to getPeople to Follow you on Twitter Tweet interesting tweets Use relevant Hashtags A well written Biography Follow Me buttons on your Blog & Website Twitter Feeds on your Blog and Website Ask for usernames at Networking events and tweet them later Publicise your Twitter profile and Twitter name on business cards, adverts, email signatures, van signs etc – http://twitter.com/cosmic_uk – @Cosmic_UK • When you follow people. Some people may follow back • Recommend people on #FF • Try #SBS Theo Paphitis
- 91. Use your followersto get more followers When your followers retweet your content — or when they tweet about you — they extend your reach to their followers.
- 92. Offer an Incentive Peopleare more likely to retweet an offer that provides value to their own followers.
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- 97. Twitter Tips • Don‟tuse a personal Twitter account for work. Keep them separate! • Search for & follow interesting business relevant People • Search for Tweets of Interest • Retweet Tweets of Interest • Start Dialogue • Find related businesses and see who they follow
- 98. Promoting your Social MediaChannels
Editor's Notes
- #6 Twitter is an Information NetworkYou don’t have to tweet to get value from Twitter340 Million140 million
- #7 It’s very similar to texting and you can actually tweet from a standard mobile phone using text, you don’t need an all singing all dancing smart phone … although they make life easier!
- #8 Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events.Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders. Retweet (repeat) and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet.
- #17 The Discover Page has 5 TABSStories, Activity, Who To Follow, Find Friends, Browse Categories,StoriesYour Discover tab displays the top news stories and Trending Topics on Twitter.Stories are personalized for you based on recent popularity and your connections, location, and language.
- #18 Activity TabThe Activity tab is where you can discover who the people you Follow are engaging with on Twitter. It shows the latest Favourites, Retweets, and Follows made by the people you follow on Twitter – all in one place.
- #19 Who to FollowTwitter can help you find accounts to follow by directly recommending new accounts that may be of interest to you, based on the accounts you're already following.
- #20 Find FriendsThe Find Friends tab under Discover allows you to follow friends and colleagues with a simple contact import from your email address book.
- #21 Browse CategoriesThe Browse categories tab under the Discover section includes lists of engaging and well-liked accounts on Twitter, organized by common interests.These suggestions represent just a small sample of all of the great users and content you can follow on Twitter.Probably a bit main stream and American to be of use for small business purposes – hunt down local users using search.
- #25 FollowingThe Following Tab lists all the people you Follow.You can unfollow by clicking on the Following buttonFollowing someone on Twitter means:You are subscribing to their Tweets as a followerTheir updates will appear in your Tweets timelineThat person has permission to send you direct messages
- #41 I’m going to cover Hashtags more in depth later on this morning
- #45 Just click the word Favourite and it changes colour and says Favorited and a star appears in the top right cornerThe Tweet then appears in your favourites list. This could be to read later or it can even act like a ‘like’ would on Facebook; you chose.
- #46 Does anyone here use lists?Lists are a great way to organise who you are following (and even who you are not following) into groups categorised by you.You can decide whether your list is open or private. If open, anyone can see that list and it will come up in list directoriesYou don't need to follow a user to add them to a list – Great for keeping tabs on the competitionThis example creates a list of North Devon Surf SchoolsOnce I’ve shown you this example I want you to all have a go creating a list.
- #47 Click on - Lists (left hand side) – Click On (Create List)-(right hand side)
- #49 OK lets try a hands on exercise, I want you to create a list, name it and add in 3 relevant users.e.g.North Devon NewspapersLocal Football TeamsLocal Politicians Whatever you want!
- #51 A quick example of subscribing to a listIn my who to follow box I saw NT South West, so being nosey I thought I’d see what public lists they have!Clicked on the their avatar icon
- #52 Clicking on the Lists tab got me their lists pageI then clicked on their Trustsites listNote – the other two lists belong to other accounts
- #54 Another challenge?Search for @Cosmic_MattyI have one Public List.Find ItSubscribe to itWhat’s it called?
- #56 Who uses hash tags, has anyone created their own?
- #62 The more you search and follow people within your area of business the more you will see what hashtags are being used.You can then start to use them where applicable and your tweets will get found easier#socent#fairtrade
- #63 You can type your hash tags into hashtag.org and get a timeline of there usage…X factor
- #65 HANDS ONEven without an account you can search Twitter and it’s a great starting point to learn and explore Searching is one of the most powerful parts of Twitter as you can find useful contacts to follow and engage with, sales leads and information about what is happening locally and globally.
- #66 Go to the URL above orIf you were logged in you’d search in the small box top right.Next slide lets try some searches
- #67 HANDS ONEnter your search query into the search box. (Press the return key to perform your search.) No results – explain that the Timeline is liveClick ALL on results list If you find a conversation relevant to your business, jump in and see what value you can add or what needs you can address.Swap between Tweets & People
- #68 Saved searches allow you to access them easily without having to type any words.If you have a regular search you often do for business reasons, say Hotel North Devon, save it on your saved searches list.If you start doing this a lot, you may find it’s time to move onto Hootsuite or Tweetdeck!!
- #72 Link to Twitter Search Operators on hand-out sheetsExplain themWe can actually let twitter write these advanced search's for us
- #76 Talk through each one and change name and add profileSave any tab you change.
- #77 This screen allows you to Control when and how often Twitter sends emails to you
- #80 Pick a theme or make a custom background and included contact info and extra company info as part of the graphic.See www.twitter.com/CosmicStuWhttp://www.twitip.com/custom-twitter-backgrounds/Link on handout sheet
- #82 Hootsuite.comLink multiple social media accounts, search columns for hashtags, search terms etcScheduled tweets and Facebook posts.
- #83 After you type your Message, click the button with the calendar icon. A calendar will then pop down, enabling you to set the date and time. Next choose whatever social network profile you would like to send the message to. When finished, click the Schedule button to confirm.
- #85 Start building your network. Listen first before you start the conversation! You can find people to follow by using the ‘Who to follow’ link on the main Twitter #Discover menu at the top of your home page, which will open a left menu with a selection of tabs where you can search for people already using Twitter by real name or user name, or choose from ‘Who to follow’.#Discover Page > Who to Follow –Or www.twitter.com/searchSearch for the name of your townSelect People instead of Tweets
- #86 Many of you will be past this stage, but Listening is a good way to find communities and discussions to get involved withBy listening we really mean searching, reading and following interesting relevant people
- #87 Network, communicate, inform and be informed, update, be updated – that’s what Twitter is about!
- #91 – Content with key wordsUse the hashtag symbol # before relevant keywords in yourTweet Use Follow Me buttons and widgets on your website and BlogYou may recommend your friends by using “#Followfriday” Tag. Then you may write their user id one after the other with @username separated by “commas” . You may also use #FF as well, The abbreviation of Followfriday#sbs Theo Paphitis to retweet your business to his 225,817 followers
- #93 In this example, when @shopcalico reach 2,000 followers they can simply search Twitter for the Hashtag #followshopcalico and pick a random winnerHas anyone tried this sort of thing to gain followers?You can do a similar sort of thing on Facebook for Likes!
- #95 If someone Mentions you Thank Them. Try and personalise it a bit though…If someone RT’s you Thank them too.There is a link to “10 tips to master Twitter etiquette“ on your sheets
- #96 If you Tweet with location turned on, your tweet will have a map pin icon on the bottom left corner.Portable devices such as iPhones with GPS will actually pin point the exact location from where the tweet was sentYou can zoom in on the mini map and it will show the location.But what's quite scary is this…… when you click on “from Exeter” Google maps opens in it’s own window.
- #97 Dropping into Street view mode, the location of the tweet is still marked!! (security)I don’t advise you Tweet “I’m at home alone”“Off on holiday…”With a GPS enabled device!
- #98 There is a link to a document called “137 Twitter Tips” on your Hand-out sheet.Here are a few to start..
- #100 There are many ways to promote your Twitter @username online and offline: business cards, signage, advertising, price labels, receipts, menus, delivery vehicles, product packaging, storefronts, email signature, your website, etc. Anywhere your customers interact with your brand is an opportunity to encourage them to follow you on Twitter. (and your facebook address!)
- #101 They are also using Social Media as a promotion tool within fliers and newspaper ads to draw people onto their Facebook page.10% off if you like us on Facebook!Also puts signs up in gardens where he’s working so people can see he’s on Facebook and go and look at his work.Early days, but a good start!
- #102 “Like Us on Facebook” stickers on their van
- #105 Costa
- #108 Email Club NewsletterSocial media channel links at bottom