Getting value out of design sprints
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The document outlines the process and value of design sprints conducted by Dr. Tim Rayner at UTS Business School, emphasizing the importance of framing the problem, setting a clear challenge, and engaging key stakeholders. Each of the four days has specific client requirements, leading to prototyping and user testing aimed at generating actionable feedback. Key outcomes include alignment on strategic goals and insights to foster an innovation culture.
Getting value out of design sprints
- 1. Getting value out of design sprints Dr. Tim Rayner Hello Again UTS Business School
- 2. 2 Hello Again’s 4-day Design Sprint Clients required Day 2 Decide ● Curate and vote on best solutions. ● Storyboard the prototype. Clients NOT required Day 3 Prototype ● Build the prototype. ● Prepare for user tests. Clients optional Day 4 Test ● Test the prototype with customers.. ● Use feedback to create next steps. Clients required Day 1 Ideate ● Define the challenges ● Produce a mass of solutions. 2 Key stakeholders only Pre-Sprint Understand ● Frame problem ● Define the team ● Recruit for user tests Clients NOT required Post-Sprint Review ● Report with recommendations. ● Iteration sprint The Sprint
- 3. Getting value out of design sprints 1. Frame the problem 2. Set the challenge 3. Engage stakeholders 4. Commit to next steps 5. Respect the process 6. Tell the story
- 4. Value driver 1: frame the problem PRE-sprint: Define the business need Identify the customers/users Map the user journey
- 5. Value driver 2: set the challenge The challenge statement: Sets a clear mission Defines expectations Has a date For example, ‘To enable air flight commuters to share parked cars with an app, to launch first quarter 2020’.
- 6. Value driver 3: engage stakeholders Key roles: Decider Finance expert Customer expert Tech lead UX designer
- 7. Value driver 4: commit to next steps Approval for: PM and team Budget for: o Iteration sprint o Lean development See Stephane Cruchon, “The Design Sprint Quarter: How to Make Design Sprints Work at Big Companies.”
- 8. Value driver 5: respect the process While teams work on exercises, the Design Sprint process is working behind their backs. Let it work. The #1 most important part of the facilitator’s job is to ensure that teams respect the process.
- 9. Value driver 6: tell the story The facilitator’s job is not just to manage the workflow. You are narrating an adventure. Keep it focused, pull everything together, and never forget the mission.
- 10. Design sprint: key outcomes Prototype, test and learn with 5 customers Team aligned on strategic challenges and goals Key stakeholder engagement Insight into new ways of working for innovation culture
- 11. Design sprints “Any activity that doesn’t create value for customers is a form of waste.” Eric Ries, The Lean Startup
- 12. Thank you