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Giant Ads Social Media Management Services
The document traces the evolution of social media, highlighting Facebook's user growth from 50 million in 2007 to 800 million by 2011, while noting the impact of the introduction of the 'like' button in 2009. It details how companies use social media for brand engagement, customer service, and advertising, and outlines various services offered to manage social media presence and campaigns. A case study illustrates the successful use of social media to grow a fan base and increase website traffic for a vintage car importer.
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Giant Ads Social Media Management Services
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- 3. A Brief Historyof the Internet 2004 800million FB users Facebook 600 million FB users launched 350 million FB users 100 million FB users 50 million FB users 1990:start of World Wide 12 million Web FB users 3 million users Index was 25 5,5 million FB million pages users 1990 1998 2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 Google Google purchases index YouTube for $1,65 now 2000: Google re- contains billion. launches 40 billion 1998: Google is launched. No Google launches Twitter is launched Adwords to sell Google earns pages one is interested in buying the Adsense. Selling Ads on a CPM targeted ads on $10 billion profit page rank technology at the basis. Begins to time earn money other websites
- 4. Percentage of internetusers that use Facebook World South Africa internet users 2,1 billion internet users 6,8 million Facebook users 38% 800 million Facebook users 60 % 4,1 million source
- 5. Still don’t believein social media? Well these companies below do and they are spending millions of dollars to be part of the action. Google just spent $585 million dollars creating Google plus Even if you haven’t officially set up your brands social media presence, it doesn’t mean some of your fans haven’t done so already. Baileys Cream had over 200 000 fans on unofficial fan pages. For us as marketers, it was fantastic – all we had to do was join the conversation by inviting everyone to be part of a single Bailey’s Page, explains Dawn Henry, VP of Consumer Planning at Diageo. “We had an instant community of brand adorers who become brand advocates. It doesn’t get much better than that.”
- 6. How has thisall happened so quickly? With a simple little icon that can be inserted anywhere on your own traditional website with one line of code. The Like button lets your users easily share interesting content from your application or website back to Facebook. Like stories appear on users’ Wall and their friends’ News Feeds. The “like” button launches in February 2009. With this feature Facebook took thousands of groups and communities and linked them all together through Facebook. To show how successful this is for Facebook, we compare the number of users that the number One and number Two leaders in social media each have by 2011 800 million 100 million users users
- 7. is a newway to use the web. It’s a trendy term to describe a new kind of mass media. It involves both listening and talking. It’s about being there for friends as well as engaging strangers. It’s all done on a daily basis by thousands of people in your town. Be under no illusion…it’s where the people are.
- 9. How do organizationsuse ? • Customer service, e.g. direct response to customer complaints • Broadcasting updates, announcements, news – additional PR • Engaging with fans and friends of fans • Promotions • Advertising • Brand Building • Competitions • Activation
- 10. • Providing aspace for consumers to interact with company, brand or product. • Working with client, agency, PR Company to provide a cohesive message to the public. • Engaging directly with consumers making them into loyal fans and brand ambassadors • Deliver quick response time
- 11. • Reputation managementand monitoring • Keep profiles fresh and updated • Distribute content for maximum visibility • Build an active following for your clients • Set up and manage advertising campaigns
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- 13. 1. Fan Page set up /managed/monitored 2. Integration of blog and Twitter feed 3. Engage, get fans active. 4. Average of 2 unique status updates per day 5. Up to 3 links shared (similar to the links shared on Twitter) 6. Reputation management 7. Monthly report on your friend count, fans (likes), exposure, 8. Integration of other brand assets (videos, audio, articles, etc)
- 14. 1. Account setup 2.Integrate Twitter into Blog & Facebook 3. Average of 8 Twitter messages per workday 4. Following 20 influencers per day 5. 5 re-tweets per day of value in niche 6. Management of Direct Message 7. Reputation management 8. Integration of other brand assets (videos, audio, articles, etc) 9. Monthly report on your follower account, exposure, reputation feedback, twitter grader score
- 15. 1. Account setup 2.Upload and SEO all videos 3. Growing of friends and subscribers 4. Distribution of video's through Facebook, Twitter, Blog 5. Management of Direct Messages 6. Monthly report on your friends and subscribers, channel views, reputation feedback.
- 16. blog 1. All blog comments moderated 2. Blog posts are re-tweeted as well as syndicated on Facebook for further exposure 3. Interaction with those that follow your blog – including posting responses to comments 4. Feedback of any reputational issues via Blog, ADDITIONAL: • Set up and creation of Self hosted Word Press Blog
- 17. LET’S TALK MOOLAS R3000per month maintenance fee SET UP fee R1950 if required + additional R250 an hour for any design work Facebook Advertising Campaigns to be discussed
- 18. 1. Standard R1999 2. Reveal Tab R2999 3. Interactive R6000 Custom Facebook Landing Page
- 19. Case study Vintage CarImporters The Challenge • To grow a fan base on a minimum advertising budget across all 3 social networks , • To increase traffic to website • To prove that Social Media plays an important role in marketing.
- 20. Who will givethis car superhero status? Click through rate 0.14% CTR Spent $310.56 Spent Cost per impressions $0.72 CPM Cost per click $0.51 CPC Conversion click - fan 49%
- 21. • Twitter Tweeting, Retweeting,Following Classic Car and Car influencers i.e.TopGear • YouTube Created video’s, befriended people that are subscribing, sharing and following other Classic Car and Car influencers. • Set up and Management of blog. Providing 18 x 500 word SEO articles Distribution to Social Bookmarking Sites, Facebook, Twitter, Article directories.
- 22. Total Twitter Facebook YouTube 2422 1105 4919
- 23. Traffic increased by 5075 visits 90 days before 90 days after
- 24. The next BIGthing..... It’s here already Click here to find out
- 25. What you needto do… Unleash your companies Social potential Let us keep an eye on it for you Means money in the bank for you with a great return on investment
- 26. Questions? Comments? We are happy to help you! Venessa Nolan +27 21 558 8133 +27 82 870 2017 [email protected] www.giantads.co.za
Editor's Notes
- #12 A social media manager is a fusion between the IT geek and marketing manager. Not only do they have to keep up to date on all the latest technology in a rapidly changing field. They have to use these new developments to gain maximum advantage for the client. Just remember our example of Facebooks “like” button.
- #14 People on FacebookMore than 800 million active usersMore than 50% of our active users log on to Facebook in any given dayAverage user has 130 friendsActivity on FacebookMore than 900 million objects that people interact with (pages, groups, events and community pages)Average user is connected to 80 community pages, groups and eventsOn average, more than 250 million photos are uploaded per dayGlobal ReachMore than 70 languages available on the siteMore than 75% of users are outside of the United StatesOver 300,000 users helped translate the site through the translations applicationPlatformOn average, people on Facebook install apps more than 20 million times every dayEvery month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websitesMore than 7 million apps and websites are integrated with FacebookMobileMore than 350 million active users currently access Facebook through their mobile devicesMore than 475 mobile operators globally work to deploy and promote Facebook mobile productsis chart is compatible with PowerPoint 2007 – 2010.