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Give More 24! Nonprofit Kickoff
The Community Foundation for Southwest Washington is launching a new initiative called 'Give More 24' aimed at promoting philanthropy and engaging community partners. The event will occur on September 18, 2014, featuring a 24-hour giving campaign with various incentives and promotional activities designed to foster community involvement. Nonprofits of varying income levels can participate by registering and utilizing training resources provided by the foundation to maximize their fundraising efforts.
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Give More 24! Nonprofit Kickoff
- 2. Welcome! Introductions Community Foundation for SouthwestWashington Leadership Clark County Project Team
- 3. New Strategic Direction OurMission We inspire a culture of giving to create a vibrant and engaged community.
- 4. New Strategic Direction StrategicObjective 1 Promote philanthropy by helping donors meet their charitable goals and meet the community’s greatest needs.
- 5. New Strategic Direction StrategicObjective 2 Engage and collaborate with community partners to identify creative solutions to current challenges and deepen our knowledge of the region.
- 6. What is GIVEMORE 24
- 7. Why Participate ● Meetdonors where they are at...online! ● Motivate through prizes, excitement and competition ● Leverage awareness raised through a collective effort
- 8. Why Participate ● Smallgroups working together with a collective effort can create a BIG impact on a community. ● Combined publicity creates greater awareness. ● Increase your organization’s social and digital marketing capacity (training sessions). ● Technical start-up, tools and training will be provided and managed through the Community Foundation.
- 9. Case Study -Lancaster County The Extraordinary Give 2012 first year Population: 526,000 in 2012 Raised $1.38 Million (included match dollars) 11,500 donations
- 10. Local impact -national support ● Online donors can be from anywhere ● Their donations help our local community
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- 14. The Big Day! ●September 18, 2014 at 7am ● Start the 24 hour countdown ● Fun & festive atmosphere
- 15. Incentive Hours Throughout theday hourly match incentives will encourage giving in a fun and competitive atmosphere ● Rise and Shine Hour ● Prime Time Prize Hour ● Power Lunch Hour ● Rush Hour ● Happy Hour ● Midnight Madness
- 16. Special Events ● Participatingnonprofits hold special activities at their locations to create awareness and promote giving: ● Dog Wash ● Spelling Bee ● Cook-off ● Pop-up Plays ● Karoake Party ● Brainstorming - what ideas do you have?
- 17. Media Madness ● Throughoutthe day all participants will promote the event through their social media networks ○ Tweets and Facebook posts ● Regular updates to broadcast media ○ Online leaderboards and press releases ● Community marketing strategies ○ Table tents, transit ads, flyers ○ Print ads and other local news ■ The Columbian ■ Vancouver Business Journal ■ The Daily News
- 18. Registration Fees The CommunityFoundation is assessing the following fees to offset marketing expenses: Organizations with income less than $100,000 $100.00 Organizations with income between $100,000 and $1 Million $200.00 Organizations with income greater than $1 Million $300.00
- 19. Who’s in? Early Adopters ●Share ● Humane Society of SW Washington ● Clark County Food Bank ● Fort Vancouver National Trust ● Foundation for Vancouver Public Schools ● YWCA
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- 22. Next Steps ● Readand sign the Agreement of Understanding ● Register your nonprofit at www.give-more-24.org ● Create your page ● Look for your toolkit in late June ● Social media trainings in July
- 23. Contact Questions? Call the CommunityFoundation Phone: 360-694-2550 Ellora La Shier or Huyen Truong.