give your people superpowers
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The document discusses how customer experience, mobility, and gamification can benefit businesses. It notes that customer experience is important, mobile devices can help employees work more efficiently, and applying game mechanics can make work more engaging. Specific examples are given of how mobility has increased productivity and sales. The closing emphasizes that user experience, fun, and empowering employees with mobile technologies are keys to business success.
give your people superpowers
- 2. IN THE NEXT 40 MINUTES Understand why customer experience and being easy to do business with is everything Learn how mobile devices can help get things done by making them fun! Uncover the areas in your business where mobility can give your people superpowers
- 3. @alivemob
- 5. USER EXPERIENCE IS EVERYTHING
- 8. USER EXPERIENCE ...is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human- computer interaction. Wikipedia
- 9. thinking about your business over the next 12 months, how would you rate the following priorities? improving customer experience engaged workforce improving productivity increasing revenue 70 75 80 85 90 Telstra Productivity Indicator - 2012
- 10. “WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg
- 11. Total time spent using Mobile web v Apps 150 112.5 minutes spent 75 per month (billions) 37.5 0 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: Nielsen Smartphone Analytics
- 13. who is more likely to purchase on their mobile? 45% of guys have shopped using a mobile device, compared with just 34% of females (USamp Research - mobile shopping 2012 )
- 14. “No-one ever wants technology” Jon Duhig, Principal, User Experience - Stamford Interactive
- 15. THE ALIVE ENGAGEMENT PROCESS Focus Create Extend (Professional Services) (Software Development) (Managed Services) Plan Brief Prototype Design Build Deploy Market Manage Analyse 01. 02. 03. 04. 05. 06. 07. 08.
- 18. BE EASY TO DO BUSINESS WITH
- 19. "Simplicity is the ultimate sophistication." Leonardo da Vinci
- 20. • Google introduced an extra 400 milliseconds into its search process = 8 million less searches/day • Amazon reported that a 1 second delay in transaction times can wipe $A1.6 billion worth of revenue a day from its sales. • 7pm Click Frenzy was achieving response times of 2.15 seconds. After 7pm and until midnight that plunged to 6.72 seconds. IT Wire: The Day Retail Died Nov 21 2012
- 23. Amazon acquires Kiva for $775 million to bolster robotic workforce
- 25. IF YOU WANT IT DONE, MAKE IT FUN
- 27. WHAT IS GAMIFICATION Gamification is the process of applying game mechanics to solve problems and engage users.
- 28. GAME MECHANICS • Achievements • Infinite Gameplay • Appointments • Levels • Behavioral Momentum • Loss Aversion • Blissful Productivity • Lottery • Bonuses • Ownership • Cascading Information Theory • Points • Combos • Progression • Community Collaboration • Quests • Countdown • Reward Schedules • Discovery • Status • Epic Meaning • Urgent Optimism • Free Lunch • Virality
- 29. GAME MECHANICS • Achievements • Infinite Gameplay • Appointments • Levels • Behavioral Momentum • Loss Aversion • Blissful Productivity • Lottery • Bonuses • Ownership • Cascading Information Theory • Points • Combos • Progression • Community Collaboration • Quests • Countdown • Reward Schedules • Discovery • Status • Epic Meaning • Urgent Optimism • Free Lunch • Virality
- 31. Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!
- 32. GIVE YOUR PEOPLE SUPERPOWERS
- 33. Right now, there’s no other technology in the world that 87% of the world’s population owns...
- 34. THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY “Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.” (Flurry Analytics)
- 35. The convergence of mobile technologies, cloud computing, gamification, data analytics and social media has established an innovation platform with unprecedented potential.
- 36. The most significant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees... (40% of workers will be mobile in less than two years*) *Gartner Symposium, San Francisco, Oct 24 2012
- 38. Sales Growth Productivity Service Delivery Differentiation Mobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models and professionals to influence prospects people to share content with faster than ever before. Customers service experiences are appearing in new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomes essential in decision making. remotely complete tasks that are expect service in a timely manner… harder to find, innovation is gaining Mobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet and to access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changing new customers. redesign business processes; and ways to interact with and service customer demands by presenting collaborate. customers. new opportunities for business and government.
- 39. A LITTLE MORE
- 41. Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!
- 42. Event Manager. Event risk management. Increase in productivity. Captured business process.
- 43. Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged Care Residential facilities in Australia
- 44. the first cycling magazine application in the world; over 5,000 downloads, 80% in app purchases.
- 45. A mobile specific CMS system outputting to multiple mobile platforms
- 46. The first Australian football code app. # 1 app in Australia and NZ and the most downloaded sporting app on iTunes until that time.
- 47. sales growth: the ultimate guide to food, wine and sleep experiences in Australia. Over 50,000 downloads since launch in 2011
- 48. Integrated desktop and mobile ecosystem; real time messaging and expectation management. 50% reduction in service costs.
- 49. Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.
- 50. IN CLOSING user experience is everything...
- 51. IN CLOSING If you want it done, make it fun
- 52. IN CLOSING give your people superpowers!
- 53. THANK YOU P. +61 2 9460 3307 | F. + 61 2 9460 4440 ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET MCMAHONS POINT | NSW | AUSTRALIA | 2060