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Giving Days & the Great Canadian Fundraising Landscape
This document discusses the concept of giving days, a time-limited online fundraising competition that encourages community engagement and raises funds for various institutions. It highlights the success of recent giving days in generating substantial donations, attracting new donors, and enhancing community excitement. The authors provide insights on how to initiate giving days and address potential challenges within organizations.
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Giving Days & the Great Canadian Fundraising Landscape
- 1. & THE GREAT CANADIANFUNDRAISING LANDSCAPE GIVING DAYS
- 2. For an enhancedexperience, close all your tabs! Got questions? Ask us any time by typing them into the CHAT window within GoToWebinar and pressing SEND House Keeping
- 3. Introductions NAME: Michael Johnston FROM:Toronto FOUNDER OF HEWITT AND JOHNSTON CONSULTANTS (HJC) Interactive, Integrated & Digital for 27+ Years; • Author of 4 books on technology and integrated marketing and fundraising • Comic Book Nerd • Hockey Fan, Coach and Cheerleader • Blackbaud Global Solution Provider of the Year 2014 and 2015 • Raised over $2 billion in 20+ countries
- 4. Introductions NAME: Mike Mostransky FROM:New York City National Sales Manager at KIMBIA Interactive, Integrated & Digital for 12+ Years; • Technologist & Fundraiser • Photographer • Product Manager & Consultant • Comic Book Nerd • Basketball, Baseball & Soccer Coach… to 4 kids
- 5. Giving Days –What are they? • A time-limited online fundraising competition o in most cases 12-24 hours • Bringing together your communities o donors, participants, advocates, alumni, corporate partners, etc. • Raising money for your community, nonprofits, programs, institutions • A single online donation campaign • Driven by a sense of urgency around matching funds and/or prizes
- 6. Haven’t we alreadydone these in Canada? • More action focused o 30 hour famine includes digital and fundraising o Student led • Happens in physical locations o We Day in 12 stadiums around the world o Does include digital and fundraising • They raise money for diverse missions • They are NOT single donation campaigns • Driven by ‘terrestrial participation’
- 7. Why do theywork? • Increase revenue from a new revenue stream (across channels) -- it’s not just online • Attract new donors and appeal to more hands-on fundraising demographic • Generate buzz and excitement in the community, with sponsors, and on social media • The long-tail effect: successful days may inspire major donors to give matches, endow future programs, etc. • Increase lapsed participant, donor, alumni participation- new exciting way to engage
- 8. Why do theywork? During a Dean’s reception held by Columbia College, one major donor was so excited by the results of the prior year Giving Day he enthusiastically declared he was going to match the $1.2 Million raised by Columbia College that day!
- 9. Recent Giving Days GIVERICHMOND September 17-18, 2014 $1,600,000 BOSTON UNIVERSITY April 8, 2015 $1,100,000 SAN ANTONIO FOUNDATION May 5, 2015 $4,300,000 AMERICAN RED CROSS June 6, 2015 $2,500,000 LANCASTER COMMUNITY FOUNDATION November 21, 2014 $4,500,000 MIAMI FOUNDATION November 3, 2014 $5,200,000 UC-BERKLEY November 20, 2014 $5,300,000 PITTSBURGH FOUNDATION May 15, 2014 $7,700,000
- 10. Kimbia hosts 7of the 10 LARGEST Giving Days, including… $11,000,000 October 29, 2014 $33,000,000 118,000 individual gifts September 17, 2015 $68,000,000 375,000 individual gifts May 5, 2015 $13,000,000 April 26, 2015
- 12. • Clients withmulti-year events report continued growth > compounded 4 year growth rate of 165% - across all surveyed • If program cannibalization was a significant issue/ impacted other programs, clients would not continue to host Giving Days for 5+ years. Peter is happy. So is Paul.
- 13. How Giving Daysare growing Crowdfunding growth is accelerating. Early adopters continue to see double-digit new donor acquisition…
- 14. How Giving Daysare growing …and double digit revenue growth!
- 16. • P2P CyclingEvents were pioneered in Canada and adopted in the US • Monthly Giving was adopted much earlier in Canada and spread to the US • Direct Mail Fundraising came from the US to Canada decades ago • Telemarketing Fundraising came from the US to Canada too • So… it goes both ways… it’s an open border in more ways than one! We share best practice cross border
- 17. Digital giving ishigh in both countries How are we the same?
- 18. Online Donations arehigh vs. traditional channels How are we the same?
- 19. Giving Days: Effectivefor all levels of the Giving Pyramid Active: Strong offer for active donors Lapsed: Great reactivation tool for lapsed donors New: 20 – 30% of responses come from new donors Middle: Many donors upgrade to mid-level giving Major: Great opportunity to engage major donors for matching funds Corporate: Engagement on multiple levels: event sponsorship, employee giving, matching funds
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- 24. Other Crowdfunding DonorDemographics to Help you plan your event:
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- 27. • 21% pageconversion rate day of event • Raised 17.5% above goal • Average gift of $518 – nearly 8X the industry average • Online average gift of $317 – over 2.5X the industry average Houston Grand Opera Key Results
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- 30. We’ve got oneof these in Canada
- 31. Giving days arehere to stay It’s on the verge of crossing the border Up to forward thinking and innovative organizations to lead the way In Conclusion..
- 32. Want to learnhow to start your very own Giving Day? Do you think there will be barriers within your organizations to start? Join us next week! Oh but wait!