Get Ready for
How to Mobilize a Successful Campaign
Event Sponsors and Partners
Welcome!
Agenda
4:00-4:30 p.m. Mingle & Munch
4:30 – 5:45 p.m. Panel & Discussion
5:45 – 6 p.m. Wrap Up/One-on-One
4
What is #GivingTuesday?
https://youtu.be/9QKdgMdpcGY
The Case Foundation,
2014
6
#GivingTuesday is Viral
During peak hours on
December 2, 2014:
#GivingTuesday “trended” on
for over 11 hours straight.
posts reached more than
3 335,000 users.
Evans
Consulting, 2015
7
#GivingTuesday Trends
Blackbaud’s #GivingTuesday Trends Report analyzes data from
more than 4,300 organizations that have participated in
#GivingTuesday since 2012. Here are some key findings:
1.There has been double-digit, year-over-year growth in online donations
since 2012
2.Large organizations have received the most donations, but this trend is
shifting
3.Faith-based organizations now receive the largest percentage of
online donations
4.Online average gift amounts exceed $100 for most organizations
5.About 17% of online donation form views in 2014 were on a mobile
device
Get Help With Planning
Resources
•Ideas & Resources
•Checklist
•Planning Guide
•Creating a Communications Plan
•Lessons & Tips
•Online Fundraising Tools/Tips
•National Case Studies
•Trends
Panelists
Jessie Angus, Director of Planning & Strategy
HMC Advertising
Kim Jackson,  Director of Communications
Vermont Adaptive Ski and Sports
Lori Goldman, Community Outreach & Volunteer Specialist
Committee on Temporary Shelter (COTS)
  
Thank you
Sponsors and Partners
Common Good Vermont Upcoming Events
 
10th Annual Vermont Nonprofit Luncheon
The Performance Imperative: Your Path to Excellence
September 25 | 11:30 am – 1:30 pm | Doubletree Inn, Williston Road, South Burlington
Vermont Community Foundation StoryTelling Workshops with Barbara Ganley
Digital Storytelling September 30 | Marlboro Graduate Center, Brattleboro
Storytelling 101 November 4 | PEG, Rutland
Working Board Luncheons: Chittenden & Addison County
Addison County
October 1, November 5, December 3 | 11:30 am - 1:30 pm | Carol's Hungry Mind, Middlebury
Chittenden County
October 14, November 18 | 11:30 am - 1:30 pm | KeyBank, Burlington
See your handouts for a full list of upcoming events
and visit CommonGoodVT.org to learn more!

Giving Tuesday

  • 1.
    Get Ready for Howto Mobilize a Successful Campaign
  • 2.
  • 3.
    Welcome! Agenda 4:00-4:30 p.m. Mingle& Munch 4:30 – 5:45 p.m. Panel & Discussion 5:45 – 6 p.m. Wrap Up/One-on-One
  • 4.
  • 5.
  • 6.
    6 #GivingTuesday is Viral Duringpeak hours on December 2, 2014: #GivingTuesday “trended” on for over 11 hours straight. posts reached more than 3 335,000 users. Evans Consulting, 2015
  • 7.
    7 #GivingTuesday Trends Blackbaud’s #GivingTuesdayTrends Report analyzes data from more than 4,300 organizations that have participated in #GivingTuesday since 2012. Here are some key findings: 1.There has been double-digit, year-over-year growth in online donations since 2012 2.Large organizations have received the most donations, but this trend is shifting 3.Faith-based organizations now receive the largest percentage of online donations 4.Online average gift amounts exceed $100 for most organizations 5.About 17% of online donation form views in 2014 were on a mobile device
  • 8.
    Get Help WithPlanning Resources •Ideas & Resources •Checklist •Planning Guide •Creating a Communications Plan •Lessons & Tips •Online Fundraising Tools/Tips •National Case Studies •Trends
  • 9.
    Panelists Jessie Angus, Directorof Planning & Strategy HMC Advertising Kim Jackson,  Director of Communications Vermont Adaptive Ski and Sports Lori Goldman, Community Outreach & Volunteer Specialist Committee on Temporary Shelter (COTS)   
  • 10.
  • 11.
    Common Good VermontUpcoming Events   10th Annual Vermont Nonprofit Luncheon The Performance Imperative: Your Path to Excellence September 25 | 11:30 am – 1:30 pm | Doubletree Inn, Williston Road, South Burlington Vermont Community Foundation StoryTelling Workshops with Barbara Ganley Digital Storytelling September 30 | Marlboro Graduate Center, Brattleboro Storytelling 101 November 4 | PEG, Rutland Working Board Luncheons: Chittenden & Addison County Addison County October 1, November 5, December 3 | 11:30 am - 1:30 pm | Carol's Hungry Mind, Middlebury Chittenden County October 14, November 18 | 11:30 am - 1:30 pm | KeyBank, Burlington See your handouts for a full list of upcoming events and visit CommonGoodVT.org to learn more!