#Giving tuesday2016

#Giving Tuesday
Maximizing the Movement
Sean King
sking.aspire@gmail.com
aspireartsandevents.strikingly.com
@skingaspire

Who Am I?
• Advising & Consulting Small-medium sized businesses and non-profits for 25 years
• Principal at Aspire Consulting
• Professional Development/Capacity Building in the Arts & Social Entrepreneurship space
• Marketing Chair and Advancement Consultant for Downtown Allentown, PA
• Presenter for IFEA, AFP, Arts Reach, 92Y, MFEA, CiviCRM User Summit and PA Council
on the Arts, PA Downtown Center
• Americans for the Arts National Advisory Committee on Arts Marketing & Audience
Engagement in the 21st Century
• Follow at Twitter @skingaspire
@skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com

What will we cover?
• #Giving Tuesday: A Definition
• A Case Study: Allentown
– The Good, The Bad, The Ugly
– #Giving Tuesday as a Platform
• Ten Tips to Engage #Giving Tuesday
• Q & A
• Thoughts on Collaboration

The Truth About
#GivingTuesday
• Fifth year of the movement
• Mission to bring attention to fundraising
• Cottage industry
• Is not a “one-day wonder”
• Is a platform to tie into mainstream media
• Can be a Public Relations campaign that pays you

Allentown

• Allentown Art Museum
• Allentown Symphony
• Baum School of Art
• Civic Theater
• Community Music School
• Liberty Bell Museum
• Youth Education in the Arts

#Giving Tuesday Components
• Collaborative partners
• Restaurants
• PPL Center Concert
• Text2Give
• Local Media

TOP 10
#GIVING TUESDAY TIPS

Tip #1: Leverage
• Launch End of Year Fundraising
Campaign
• One day “POP” to Kick-off or Reboot
fourth quarter campaign

Tip #2: The Ask
• Don’t ask for money
• Ask for connections
• Free media from partners
• Matching Challenges from top donors
– Set goals
– Live countdowns
– Social updated

Tip #3: The Moves
• Small contributors to larger patrons
• Majority of donations >$100
• Welcome new supporters
• Chance to explore with a control group

Tip #4: Offline
• Move online initiative to offline
• Additional attention to your work and
your fundraising
• Majority of donors may never see your
posts, tweets
• Direct mail, Tie into events

Tip #5: Partners
• Create partnerships to cast a larger net
– Collaboration
– Share resources
– Category
– Geography
– Similar audiences

Tip #6: Own It
• What is happening locally in your
community?
• Others non-profits deeply engaged?
• Leveraging local media?
• Engage with Chambers of Commerce,
Non-profit Councils

Tip #7: Breathe Deep
• Don’t lose your mind
• #Giving Tuesday is a one-day celebration
• Added shot of espresso in your
fundraising “coffee”

Tip #8: Rallying the Base
• Rallying cry for your entire organization
around fundraising
• Get buy-in from all levels of the organization
• Focus on a common theme
• Energize staff, volunteers and stakeholders

Tip #9: Thank You Thursday
• Have a plan to thank donors
• Recap/review on Wednesday
• Thank you notes, Emails, Social media,
Website posts on Thursday
• Go wide with thank you’s through media

Tip #10: Take a Pass
• If it doesn’t fit into your plan this year, say
“NO”
• It’s REALLY ok!
• Plan for 2017 or cross off your list
• Take #GT lessons to help fundraising

Preparedness Survey
• How prepared are you for #GT
• Why do you feel that way?
• What is your greatest concern about #GT?
• Are you planning to collaborate?
• What platforms are you using?
• What is your goal for #GT16?
• https://www.surveymonkey.com/r/KH7HLLZ

#Giving tuesday2016

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