GLIM Chennai Social Media Marketing Group20 linked in

GLIM Chennai Social Media Marketing Group20 linked in

• 1.
  FOR BUSINESS
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  Prabin Mishra Mukesh Shah KrishnaChaitanya Y Survesh Chauhan Prantor Chakravarty Rohit Kashyap Paul Gladstone Chidananda Mohanty Saurab Mehta Sumit Arora Group-20 We are…….. GROUP
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  • Prabin Mishra– [email protected] • Rohit Kr Kashyap - [email protected] • Prantor Chakravarty – [email protected] • Mukesh Shah- [email protected] • Krishna Chaitanya Y – [email protected] • Sumit Arora - [email protected] • Paul Gladstone – [email protected] • Survesh Chauhan - [email protected] • Chidananda Mohanty - [email protected] • Saurabh Mehta - [email protected] Contact Details
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  Brief History 2003 •Launch by Reidand team of old friends •Linkedin - Professional network, Get funded by Sequoia capital 2004 •50,000 members introduces address books, groups 2005 •First Revenues through Jobs and subscriptions. Reaches million members 2006 •Public profiles and acknowledg ed as the professional profile of record. Achieves profitability and core features like Recommend ations and people you may know are put in. 2007 •Opens customer service center in omaha. CEO Reid Steps down 2008 •Linkedin becomes global opening offices in Europe and launching Spanish and French website
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  Brief History cont… 2009 •Getsnew leadership and more than 30 million users 2010 •Accelerated growth to 90 million members and 10 offices around the world. 2011 •Gets listed in NYSE 2012 •Re- architecture the site 2013 •Linkedin turns 10 and reaches 225 million 2014 •Sought to create a map of the digital economy, its participants and every facet of opportunity linking these nodes together.
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  Marketing through LinkedIn It’s assimple as it gets… Create a company page… This helps LinkedIn members learn about your business, brand, and job opportunities…
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  Advantages • Company pageoptimised for SEO can help in ensuring top ranks in search engines • Followers see advertisements and company updates in their news feeds • Sponsored updates help in reaching the targeted audience with engaging content. This helps brands to spread awareness, generate leads and change their public perceptions • Brand Influencers help in spreading information through their posts and publications which appear on their profile. E.g. Richard Branson • Last but not the least use LinkedIn Marketing solutions to Deliver the right content to the right people and boost quality leads • HSBC Success Story
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  Join groups whereyour customers and prospects are • Start with People You Know • Find People by company • Start asking and answering questions on LinkedIn answers • Update your status often • Connect your LinkedIn and Twitter accounts • Join Groups, Add discussions • Use your own LinkedIn analytics to check success of the group
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  • LinkedIn groupsare informal communities formed around industries, professions, themes, niche topics, etc. • Natural extension to social-media marketing efforts. • Great way to build credibility and make new connections that can ultimately help grow your business • People build their entire business, market a number of products and services, sell out their paid events, and become thought leaders in their niche all around a single LinkedIn group • Evokes interest and generates enquiries for your business. • Help you meet people that share common passion and interests • IBM 1.8 million interactions on LinkedIn in year 2011 – uses platform to let people know what’s going on within the organization, and it also posts articles from around the Web on IBM-relevant topics. For example, there’s an article on big data which generated plenty of interaction on the company’s page. Creating a Group
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  • Builds ThoughtLeadership • Connects A Thriving Community - People love to belong to a community, the more you are able to connect like-minded people together, the more they will appreciate you for doing so. • Drives Traffic To Your Site - Put your website link in the group profile, add the site RSS feed to the News Section, send a weekly message to your group, and include a niche related article from your site, create a discussion and include your link. • Builds Personal Network - people love to connect with the community leader. • Sending Weekly Messages – free marketing • Lead Generator - The more you give, the more you will receive. Connecting people, providing job leads, referrals, valuable content to help them achieve their goals: these are things that you can give to people, and by doing so they will give you an abundance of leads in return • Hiring Talent Advantages
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  Becoming a thought leader
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  Tips on howto become a thought leader • Regularly update your status • Utilize LinkedIn Pulse • Optimise your LinkedIn profile • Start a LinkedIn Group • Contribute to LinkedIn groups Few of the best managed brands in LinkedIn are: WIPRO: For expertise in e-waste management RAMCO: For ERP expertise HCL: For its employee first promotion
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  Recruit New Hires •BuildEngage Recruit is an effective and efficient strategy in Social Media •44% recruiters used social and professional networks for hiring in 2014 How Employers Are Using LinkedIn for Recruiting?? •Develop and expand a personal network of professionals •Stay in touch with former, valued, trusted colleagues for potential future employment relationships •Actively search for candidates among LinkedIn members by searching on keywords •Search for employees based on references from recommenders who are trustworthy. •Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs •Can use In mail, to directly contact suitable candidate •Can join groups at LinkedIn •For a fee, can post jobs on LinkedIn and recruit and hire candidates
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  How LinkedIn helpstudents in getting recruited? Benefits to LinkedIn ?? •In 2014 61% of third-quarter revenue, totaling $345 million, came from recruitment services sold to both professional recruiters and employers. •20% of revenue, or $114 million, was generated through selling premium subscriptions to job seekers, professional recruiters LinkedIn lacks in ?? LinkedIn is more beneficial within certain industries and for finding professional and salaried employees than non-professional and hourly employees
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  Conducting Market Research
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  Linkedin Testimonials • Testimonialsconsists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. • Testimonials from customers who are not famous have been effectively used in marketing for as long as marketing has existed. A past or current customer will present a formal "word of mouth" testimonial that a business can use in marketing and to build trust with future customers. • Testimonials are incredibly effective when believed to be true, but a challenge is having the audience believe that testimonials presented by a business are given by real people, not fabricated by the business itself. • Linkedin resolves this challenge, as these platform is most trusted and most of the businesses and professionals use it to show case there skills and utilize the network. • Testimonials are social proof. They are there to provide more context around a user’s (alleged) accomplishments, skills and experience. • Chris Brogan described LinkedIn aptly in November of 2008, “[LinkedIn] is a reputation engine, a visual representation of your business network’s reach, and a place to express your business capabilities.” • Actions speak louder than words and in this case, recommendations from colleagues, coaches and bosses most assuredly speak louder than your own words when branding yourself on LinkedIn. • There are various examples where a person’s first impression is framed from linkedin and these testimonials from Peers and industry experts played important role.
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  Involve your employeesHow EmployersAre involving employees via LinkedIn? • By encouraging colleagues to share job ads on their social media profiles, you can expand recruiting efforts to all employees’ networks and gain access to an exponentially larger candidate pool. • To fully benefit from collective sourcing and to ensure everyone supports recruiting efforts, you can encourage all colleagues to maintain active LinkedIn profiles • In addition, providing best practices on using LinkedIn as part of the onboarding process, such as encouraging new hires to connect with their new co- workers, can foster a culture of networking and improve your ability to find talent • Moreover, working with the marketing department to post jobs on the company’s LinkedIn page, and asking employees to simply repost the company’s updates, can increase sharing with minimal effort.
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  Involve your employees cont..Example
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  • Excess numberof connections should not be added as it compromises quality over quantity. • Being inactive in a group after joining it and not posting any relevant content and not getting involved in the discussions will not help the cause. • Should not add way too many groups and should restrict itself to some relevant groups in different categories. • Should not spam people’s inboxes in a regular interval as it irritates the person and creates a negative image about the company/brand. • Should not post irrelevant content in groups as it downgrades the position of the company/brand in the minds of linkedin users.