Global Marketing PowerPoint slide presentation
- 1. B Y - K I R A N P A T E L Global Marketing
- 2. Global marketing refers to the strategic planning, promotion, and distribution of goods or services on an international scale. It involves adapting marketing strategies to address diverse cultural, economic, and regulatory environments across different countries, aiming to create a consistent and cohesive brand presence worldwide.
- 3. 1. **Digital Marketing:** - Utilize social media platforms to reach a global audience. - Implement targeted online advertising campaigns to promote Global Entry benefits. 2. **Search Engine Optimization (SEO):** - Optimize website content to improve visibility on search engines. - Use relevant keywords to enhance the program's online discoverability. 3. **Partnerships and Alliances:** - Collaborate with airlines, travel agencies, and other relevant partners to promote Global Entry. - Offer joint promotions or discounts for program applicants. 4. **Educational Campaigns:** - Develop informational content to educate travelers about the advantages of Global Entry. - Conduct workshops and webinars to address common queries and concerns. 5. **Localized Marketing:** - Tailor marketing materials to suit different cultural preferences and languages. - Customize promotional campaigns to address specific needs in different regions. G L O B A L E N T R Y M A R K E T I N G S T R A T E G I E S
- 4. 6. **Testimonials and Success Stories:** - Share success stories and testimonials from satisfied Global Entry users. - Leverage positive experiences to build trust and credibility. 7. **Incentives and Discounts:** - Offer promotional incentives, such as discounts on application fees or expedited processing. - Create loyalty programs for frequent Global Entry users. 8. **Government and Corporate Outreach:** - Work with government agencies to promote Global Entry as a trusted security program. - Target corporate travelers through partnerships with companies and organizations. 9. **Mobile Apps and Technology Integration:** - Develop a user-friendly mobile app for easy access to information and application processes. - Explore partnerships with travel-related apps to integrate Global Entry promotions. G L O B A L E N T R Y M A R K E T I N G S T R A T E G I E S
- 5. Ingoude Company • Market Research: ⚬ Both domestic and global marketing strategies require thorough market research to understand consumer behavior, preferences, and competitive landscapes. • Brand Management: ⚬ Both strategies involve managing and building a consistent brand image to establish trust and recognition among the target audience. • Product Positioning: ⚬ Companies, whether operating domestically or globally, need to position their products or services effectively in the market to meet the needs and expectations of their target customers. • Promotional Mix: ⚬ Both types of marketing strategies use a mix of promotional elements such as advertising, public relations, sales promotions, and personal selling to reach and engage with their target audience. • Customer Focus: ⚬ Both strategies prioritize understanding and meeting customer needs, aiming to create products and marketing messages that resonate with the target market. • Distribution Channels: ⚬ Regardless of the scope, companies must determine and optimize their distribution channels to ensure efficient product delivery to customers. S I M I L A R I T I E S B E T W E E N A D O M E S T I C M A R K E T I N G S T R A T E G Y A N D A G L O B A L M A R K E T I N G S T R A T E G Y .
- 6. • Scope and Reach: ⚬ The most fundamental difference is the geographical scope. Domestic marketing targets a single country or region, while global marketing extends its reach to multiple countries and diverse international markets. • Cultural Considerations: ⚬ Global marketing must navigate cultural differences, including language, customs, and preferences, which are often less complex in domestic marketing. • Regulatory Compliance: ⚬ Global marketing strategies need to comply with a broader range of international regulations and trade policies, while domestic strategies are focused on adhering to local laws. • Currency and Pricing: ⚬ Global marketing involves managing currency fluctuations and setting prices that consider various economic factors across different countries. Domestic marketing deals with a single currency and a more stable economic environment. • Logistics and Supply Chain: ⚬ Global marketing requires more complex logistics and supply chain management to account for longer distances, customs procedures, and transportation challenges compared to the relatively simpler logistics in domestic marketing. • Political and Economic Risks: ⚬ Global marketing is exposed to a broader range of political and economic risks, including geopolitical instability and currency fluctuations, which may have a lesser impact on domestic marketing. D I F F E R E N C E S b e t w e e n a d o m e s t i c m a r k e t i n g s t r a t e g y a n d a g l o b a l m a r k e t i n g s t r a t e g y .
- 7. BRIC countries, which include Brazil, Russia, India, and China, present various marketing opportunities due to their large and rapidly growing economies. 1)Large Consumer Markets 2)Rising Middle Class 3)Economic Growth 4)Infrastructure Development 5)Natural Resource Demand: 6)E-commerce and Technology Adoption 7)Healthcare and Pharmaceuticals 8)Renewable Energy 9)Education and Training 10)Tourism and Hospitality 11)Financial Services M A R K E T I N G O P P O R T U N I T I E S I N B R I C C O U N T R I E S
- 8. • Consistent Brand Image: ⚬ Global marketing ensures that the franchisor's brand is presented consistently across different countries and cultures. This consistency is essential for maintaining a strong and recognizable brand image. • Standardized Operations: ⚬ Through global marketing efforts, franchisors can establish standardized operating procedures and guidelines. This helps ensure that franchisees around the world adhere to a common set of standards, maintaining product or service quality and customer experience. • Brand Recognition and Trust: ⚬ Effective global marketing builds brand recognition and trust on an international scale. This is especially important in franchising, where consumers often choose familiar and trusted brands. A strong global marketing strategy enhances the credibility of the franchise system. • Attracting Potential Franchisees: ⚬ Global marketing is essential for attracting potential franchisees in different countries. A well- established and recognized brand with a strong global marketing presence is likely to attract entrepreneurs looking to invest in a proven and successful business model. G L O B A L M A R K E T I N G I M P O R T A N T D U R I N G F R A N C H I S I N G
- 9. In summary, global marketing is essential for franchising as it promotes brand consistency, attracts franchisees, builds brand trust, and enables efficient knowledge sharing and adaptation to local markets. A well-executed global marketing strategy is a key factor in the success and sustainability of a franchised business on an international scale. G L O B A L M A R K E T I N G I M P O R T A N T D U R I N G F R A N C H I S I N G
- 10. While global marketing offers numerous advantages, there are also several disadvantages and challenges associated with expanding marketing efforts on an international scale. Here are some common disadvantages of global marketing: • Cultural Differences: ⚬ Cultural variations can lead to misunderstandings or misinterpretations of marketing messages. What may be acceptable or appealing in one culture could be offensive or ineffective in another, requiring careful adaptation of marketing strategies. • Language Barriers: ⚬ Differences in language can pose significant challenges for global marketing. Translating messages accurately is crucial, but subtle nuances and cultural context can be lost in translation, leading to communication gaps. • Legal and Regulatory Complexity: ⚬ Adhering to diverse legal and regulatory requirements across multiple countries can be complex. Failure to comply with local laws and regulations may result in legal issues, fines, or damage to the brand's reputation. • Logistical Challenges: ⚬ Managing the logistics of a global marketing campaign, including distribution, transportation, and supply chain issues, can be intricate and costly. Customs procedures, import/export regulations, and varying infrastructures add to the complexity 5.Rick of Negative Publicity: • Missteps or cultural insensitivity in marketing campaigns can lead to negative publicity and damage the brand's reputation. Social media amplifies the impact of such incidents, potentially affecting the brand globally D I S A D V A N T A G E S O F G L O B A L M A R K E T I N G