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GlobalGiving's Online Fundraising Workshop in Sarajevo
The document outlines an agenda for an online fundraising workshop hosted by GlobalGiving. It provides an introduction to GlobalGiving and their online fundraising platform, which organizations can use to promote projects and raise money from over 400,000 individual and corporate donors. The workshop covers topics like networking, presenting projects online, and strategizing online fundraising campaigns. It also discusses how to join GlobalGiving and participate in their Open Challenge program to become a permanent partner.
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GlobalGiving's Online Fundraising Workshop in Sarajevo
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- 2. Agenda GlobalGiving and Introductions OnlineFundraising Network Building and Engagement Networking Activity Coffee Break J How to present your Project Evaluating project pages Joining GlobalGiving Fundraising strategizing activity
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- 4. An online fundraisingplatform for organizations to promote their projects and raise money
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- 8. 400,000+ Individual and CorporateDonors $160+ Million Since 2002… Have given…. To… 11,000+ projects with organizations like YOURS Through…
- 9. 2002 GlobalGiving Founding Year 60+ Corporate Partners 2,400+ Organizations aroundthe world 149 Different Countries
- 10. Corporate Partners Gift Cards& Employee Giving Ÿ Cause-Marketing Ÿ International Vetting Disaster Relief Ÿ Facilitation of Grants
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- 12. Current Projects inEastern & Central Europe 6 6 6 2 2 3 4 1 4 3 9 9 3 30 3 4 2 1
- 13. Introductions! Would your currentdonors and community describe your organization the same way? 13 Who are you? What do you do? Why is it important? Imagine if you had to explain your organization to a potential funder in a clear and concise way. Aim for under one minute in your explanation!
- 14. The average attentionspan of a human being was calculated to be 8 seconds in 2013. This is one second less than the attention span of a goldfish. - National Center for Biotechnology Information, at theU.S. National Library of Medicine
- 15. What does GlobalGivingdo? 15 Access and visibility to worldwide donors Tax Deductions for U.S. Donors & GiftAid for UK Donors 1-on-1 Consultations Webinars and Tools & Training Multiple Bonus Days Feedback and Donor Management Tools Strategizing Help for Fundraising and Campaigns Outreach for Driving Awareness and Donors to our platform
- 16. 16 GlobalGiving Sustainability 15% Fee 2% Administration Fees Sustainability Reliable connection with worldwide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations 10% Resources and Access that Directly Benefit your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active
- 18. 18 2% AdministrationFees Sustainability Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations The majority of our donors cover at least a portion of the fee as they complete their donation. Averages to 9% Fee 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active Continuous Innovation
- 19. What can fundraisingonline do for my organization? 19 Manage, expand, and engage your network of donors One additional tool to the fundraising strategies you already use Network of ideas, tools, and resources to increase effectiveness Boost funds, transparency, and awareness
- 20. Difference between Offlineand Online? Goals are still the same: Creating and maintaining relationships Building trust Showing your impact Giving people a reason to give
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- 23. BEFORE Strategizing, Consider: Past accomplishments of your organization Capabilities & background of staff Level of awareness and trust in the community Evaluation of present and potential network 23
- 24. Developing Your Strategy PLAN! Online Fundraising doesn’t just happen. Set realistic and measurable goals • Get 50 additional Facebook likes by a certain date • Get 3 additional donors by next month • Send out a monthly newsletter Plan annual calendar of campaigns • Helps prevent donor fatigue • Creates a SENSE OF URGENCY
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- 26. Create a senseof urgency The last 3 months of the year accounted for more than 1/3 of 2013’s overall giving! Online giving in December is more than 18.8% of total year’s giving. 26
- 27. Identify your Network YOU • Identify your network and the networks of your staff • Identify advocates to help you spread the word about your organization
- 28. CURRENT AND OLD FRIENDS UNIVERSITY PROFESSORS, PEERS, AND NETWORKS INTEREST GROUPS AND CLUBS PAST & CURRENT COLLEAGES AND JOBS FAMILY NEIGHBORS CHILDHOOD TEACHERS CHURCH GROUPS SPORTS TEAMS BOOK CLUBS GYM BUDDIES FAMILY FRIENDS
- 29. If you neededto get an urgent message out, how many groups of people could you reach? Start your personal networking map. Group Discussion
- 31. Close relationshipto you or the organization Influential person Ability to reach into new networks Willingness to spread the word Activity: List three ways you could further your connection with each potential advocate 31 How do you choose an advocate?
- 32. Effective Outreach &Engagement • Know your donors and why they give • Personalize and tailor communication & emails • Sort lists of donors (such as by past donation size or reasons for giving) • Give donors a clear idea of what money is being used for Email is still the largest drive of online giving at 33% 32
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- 34. How to presentyour story online? 34 The motivation The people The idea The problem The place
- 35. When telling yourstory… 35 Brevity is key. Be specific and on how donation will make impact Use powerful and hopeful imagery! Put the important things first! Photos Videos Sta?s?cs Beneficiary Stories
- 36. 36 All about theImagery
- 37. 37 Summary .... What is the issue, problem, or challenge? …. How will this project solve this problem? ... Poten>al Long Term Impact …. Funding Informa>on Total Funding Received to Date: $____ Remaining Goal to be Funded: $_____ Total Funding Goal: $_____ Addi>onal Documenta>on Resources First thing donor reads Examples of how money is used Engaging Photo Engaging and Specific Title
- 38. 38 Provides meals Provides for one child Trains one group leader to start and manage KIDS support group Running costs for one group Summary Provides a welcoming and safe place for children affected by their parents’ alcoholic substance abuse. We run aWerschool KIDS groups where children can learn, make friends, and do arts and craWs in a safe environment with trained group leaders and mentors.
- 39. Summary Ambergris Caye Elementary School cares deeply about its students. It is located in San Pedro, Belize. Dedicated to quality educa?on, the teachers have always worked hard to provide support to each student to reach their full poten?al. Now, we need your help. We want to restore two classrooms and a library that have been destroyed in a recent flood. Purchase of 5 new books for library Provides windows for 1 classroom Provides 1 classroom with set of chairs and tables for children to learn Provides walls and wooden floor for 1 classroom
- 40. Compelling Project Page Specific, action – oriented Description Easy to understand, jargon-free, project specific Close-up, High-resolution photo Tangible, realistic, varied goals Summary Provide early education, breakfast, childcare, and psychological services for 455 disadvantaged preschoolers in Mexico City whose working parents cannot afford them otherwise.
- 42. Keep Up withYour Donors 42 Project Reports Holiday Campaigns Bonus Days Photo & Video Competitions
- 43. Donor Appreciation Sendthank you notes as soon as possible and personalize them Share photos and beneficiary stories in project reports Make donors feel like a crucial part of your organization and its success 46% of donors stop giving because they feel like their donations are not recognized or appreciated!
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- 48. How to JoinGlobalGiving
- 49. How to JoinGlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
- 50. Documents to Completean Application Certification of Government Registration Letter of Reference Program Materials Founding Document (with dissolution clause) Disbursement Information Financial Documents (2 years of financial statements and a current year budget) Names of senior staff and board members GlobalGiving’s Terms and Conditions We accept Google Translate as an acceptable English translation of these forms. Please send questions to [email protected]
- 51. Succeed in anOpen Challenge Test your online fundraising skills Succeed and become a permanent partner with GlobalGiving Open Challenges occur multiple times a year! March, June, September, and December Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 Month (or 2 weeks) Deadline to Apply for September Challenge: July 25, 2015 At least one matching day during the 1 month period Email further questions to inthefi[email protected] "
- 54. Some Ideas forthe Open Challenge Map your organization’s potential network and advocates Have your most loyal donors contribute early Connect with diaspora groups Personalize emails Prepare videos and stories to share Make donors an offer they can’t refuse Be creative, unique, and dare to try something new 54
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- 57. Open Challenge Preparation 1. Develop a strategy to raise (at least) $5,000 from (at least) 40 donors in 1 month online 2. Strategize creative ideas and a plan to make the campaign a success and drive awareness to your project 3. Practice writing your concise project summary 4. What groups of people would be interested in your cause? TEAM A: Raising $5,000 by at least 40 different donors in 1 month for: A girls empowerment camp project TEAM B: Raising $5,000 by at least 40 different donors in 1 month for: A project to restore homes of struggling elderly TEAM C: Raising $5,000 by at least 40 different donors in 1 month for: Training teachers for local schools TEAM D: Raising $5,000 by at least 40 different donors in 1 month for: Promoting importance of democracy and civic engagement in high schools
- 58. Questions? Email furtherquestions to inthefi[email protected] Free 1-on-1 Consultation with a GlobalGiving staff member 58