Globalization and translation

Globalization and translation

• 1.
  Globalization and Translation by:- PankajDwivedi L-JRO Central Institute of Indian Languages, Mysore. 11/05/2017 1 3 week Intensive Training Programme on Introduction to Translation
• 2.
  What is Globalization? Globalizationis a process of interaction and integration among the people, companies, and governments of different nations. It is a process driven by international trade and investment and aided by INFORMATION TECHNOLOGY. 11/05/2017 2 C1 C2 C3 C4 3 week Intensive Training Programme on Introduction to Translation
• 3.
  Cont… C1 C2 C3C4 L1 L2 L3 L4 Communication between C1 and C2 is possible when the transmission of the meaning between L1 and l2 successfully takes place. Translation is a communicative act which tries to "transfer the meaning of the source language into the receptor language (Larson, 1984) 11/05/2017 3 3 week Intensive Training Programme on Introduction to Translation
• 4.
  Technological Revolution and Globalization 11/05/20174 3 week Intensive Training Programme on Introduction to Translation
• 5.
  Cont… • Globalization resultsfrom progressive reduction in the costs of communication and transport (Pym, 2003) • We can move things further and more efficiently • We can potentially communicate over greater stretches of time and space 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 5
• 6.
  Consequences • More andmore communication – due to  there are more moving things about which to communicate. more communication patterns (voice call, video call, WhatsApp, SMSes, Email, etc.) first within the borders and later on across the borders … 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 6
• 7.
  Globalization: expectation vs.reality 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 7
• 8.
  Cont… • Cultural homogenization •Linguistic homogenization (global dominance of English) • Translation from English to other languages accounts for 42% of the total work. (One way directionality) 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 8
• 9.
  Cont… • Global linguafranca grows due to need for common languages (English!) • Global lingua franca grows by killing vernacular languages/dialects – fewer languages than before • Lesser need for translation work/industry. Is it so? 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 9
• 10.
  Cont.. • Exponential increasein translation work. Why? • Immediate release of product has become a need! • Instant global circulation of news has become a need. • Localization ( e-localization) – product is tailored to meet the needs of a specific market via Domestification and foreignisation of the product. 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 10
• 11.
  Translation Industry: Anoverview a) Translate written material; Voice over services b) Offer interpreting services from one language to another. c) This also includes companies that provide sign language services. d) software and website translations (localization) e) Multilingual Content Creation ( Voice and Text) 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 11
• 12.
  Cont… • industry tobe $33.5 by 2012. According to a report translation services are expected keep on growing and reach $37 billion in 2018. • The United States represents the largest single market for translation services. Europe is a close second and Asia is the largest growth area. • According to the U.S. Bureau of Statistics, the translation industry is expected to grow by 42% between 2010 – 2020. The most important reason for this growth is globalization. 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 12
• 13.
  Future of TranslationIndustry 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 13 2016: about 143 Billion words/ day across 100 language combinations.
• 14.
  Cont… • Machine Translationvs. Human mediated translation • Jobs related to customer service sector have been cut down due to automation. • Domain specific MT systems have become a reality. 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 14
• 15.
  Conclusion • Globalization isincreasing the translation work by leaps and bounds – chain of demand, production and supply • Computers are facilitating the translation work like never before – brokers are never good. • Globalization is influenced by power dynamics and economy of countries and thereby it affects translation industry as well. 11/05/2017 3 week Intensive Training Programme on Introduction to Translation 15
• 16.
  Thank you! 11/05/2017 3 weekIntensive Training Programme on Introduction to Translation 16