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GoBear InsurTech Award Presentation
GoBear is Asia's first metasearch engine that allows consumers to compare insurance and banking products online. It has built a state-of-the-art technology platform and is expanding rapidly across Asia, with the goal of becoming the TripAdvisor for financial products. GoBear's business model is easily scalable and unique, providing an unbiased search experience that helps users easily find and understand their options.
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GoBear InsurTech Award Presentation
- 1. GoBear – Asia’sfirst and only metasearch engine for insurance and banking products No. 1 in Singapore & Thailand
- 2. We are theConsumer’s “Trip Advisor” for Finance
- 3. Confidential GoBear is Asia’sfirst and only metasearch engine for consumers to compare insurance and banking products online Built as a state of the art technology platform, GoBear is expanding rapidly across Asia and wants to become the TripAdvisor for insurance and banking products where consumers can rely on to make better informed decisions GoBear’s business model is easily scalable, unique and sustainable!
- 4. What is today’scustomer looking for when buying insurance or banking products?
- 5. This is whatcustomers want 44% 43% 34% 32% 22% 21% 19% 17% 16% 15% 14% 11% 9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Simpler, easier to use websites Personalised services/ products Simpler explanations about products Reassurance on privacy Tools for personalising purchase Info on risk management/ prevention Simpler claims processes Going to online correspondence Live chat assistance Access to consumer reviews Better mobile apps Video Tutorials Better tablet apps Improvements consumers would like to see in insurance
- 6. The case forMetasearch… Conversion for each channel <2.5% >10% Search Traffic Targeted Leads Metasearch 10% - 30%
- 7. Travel industry todayis the future of insurance and banking industry In less than 15 years the travel industry has shifted from a provider “Push” model to a customer demand “Pull” model. Insurance and banking industry is at that juncture today. Notes: *) US search traffic in 2013 as estimated by PhocusWright Metasearch engine Insurers Brokers Consumer search Metasearch engine Brokers Airlines Consumer search* ≅40%≅40% ≅20%
- 8. What makes GoBearunique? GoBear is UNBIASED GoBear is easy to use GoBear is easy to understand GoBear is transparent & complete GoBear is Frave & Free GoBear helps users to find what they are looking for!
- 9. Speed in MarketExpansion, Localised Market Offering