This document discusses the changing role of academics in online education. It notes that academics are no longer only responsible for subject matter expertise, but must also take on roles like instructional designer, project manager, and technical expert to develop online courses. This expanded set of responsibilities means academics have to learn new skills while still being responsible for teaching, research, and other duties. The document recommends that universities choose an online course development model, provide training to define roles, and free up academics' time so they can focus on their core functions.