Uploaded byJeremy A. Williams
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
The document discusses integrating social media and blogging into marketing strategies. It defines what a blog is and explains why businesses should blog, including that search engines value frequent new content and blogs allow for easy updating. The document also covers choosing blogging platforms, engaging audiences on blogs and social media like Facebook, measuring engagement metrics, and using analytics to track website usage and campaign effectiveness.
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Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
- 1. June 16, 2011 GoingViral: Integrating Social Media
- 2. Welcome Email: [email protected] Phone: 317.232.8897 Twitter: @VisitIndiana Twitter: @JeremyAWilliams Blog: VisitIndiana.com/TechCorner
- 3. What Will WeTalk About Today?
- 5. What is aBlog? • Website regularly updated with copy, images video… commonly in reverse chronological order1 • Many of the websites you visit now are technically blogs • Lines between blog/website are increasingly more blurry • Platforms like WordPress can enable you to blog and are capable of being a complete CMS website Sources: 1. wikipedia.org
- 6. Why Should IBlog? • Search Engines love frequent and recent content • 56% of Indiana Insider Blog traffic via Search in 2010 • Easily updated with up-to-date info • Once it’s up, very easy to manage • Content stays live long after the post is written • 4 of 10 top posts in 2010 were written in 2008 or 2009.
- 7. Headline Here • Copypoints here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
- 8. Which Platform toChoose?
- 9. Engage: • Set upemail/RSS subscriptions for your blog • feedburner.google.com • Email your mailing list telling them about your blog • Include snippets in emails to consumers/partners • Push out via Facebook and Twitter
- 10. Measure: • Many differentways to measure • Analytics platform: Google Analytics, WebTrends, Yahoo Analytics • Most blog platforms have some bult-in analytics • In-platform analytics: already set up, less detailed • External analytics: takes time to set up, very detailed
- 11.
- 12. • Copy pointshere copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
- 13. Facebook Stats -2011 • Nearly 600 million users • 50% of active users login on any given day • Average user has 130 friends • People spend over 700 billion minutes/month on FB • Roughly 20 hours/month per user • Users average 23 minutes per Facebook session • Avg. user connected to 80 community pages, groups and events Sources: All stats from facebook.com
- 14. Facebook.com/Page Headline Here • Copypoints here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
- 15.
- 16. Engage • Giveaways/Contests • Askquestions • Answer questions • Interact • Share relevant info • Develop relationship
- 17. Facebook Ads • Target exactly who you want as fans • Inexpensive way to gain fans • Purchase Pay-per-Click, not Impressions
- 18. Measure: Facebook Insights • Copy points here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
- 20. Why Track WebStats? Find out: • How consumers are getting to your site • What they’re doing while they’re at your site • How effective your ad campaigns are at driving traffic • What search terms users are entering in search engines to get to your website
- 21. Why Do WeUse Google Analytics? • Free • Flexible • Powerful • Widely Used • Easy to compare apples to apples • Lots of documentation
- 22. Which Metrics areImportant?
- 23. Which Metrics areImportant? Referral Sources
- 24. Which Metrics areImportant? Top Search Engine Terms
- 25. Which Metrics areImportant? Campaign Tracking
- 26. Which Metrics areImportant? Campaign Tracking http://www.visitindiana.com/? utm_source=twitter&utm_medium=social
- 28. Resources • Presentation: bit.ly/iotd-going-viral •ExactTarget Research: bit.ly/ttc-sff • Tourism Tech Corner: VisitIndiana.com/TechCorner
- 29. Questions? Email: [email protected] Phone: 317.232.8897 Twitter: @VisitIndiana Twitter: @JeremyAWilliams Blog: VisitIndiana.com/TechCorner