Google Analytics 101: Harnessing the Power of Data
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The document provides a comprehensive guide on setting up and utilizing Google Analytics for effective data analysis. It covers topics such as analytic modeling, event tracking, goal tracking, and segmentation strategies. Additionally, it emphasizes the importance of testing single variables at a time and assigning monetary values to conversions for better marketing insights.
Google Analytics 101: Harnessing the Power of Data
- 1. Analytics 101: Harnessing the power of data Garrett Mehrguth, MBA Directive Consulting | CEO
- 2. The plan: AGENDA ‣ Introduction ‣ Overview of Analytic modeling ‣ How to Set Up Analytics ‣ Implementing Event Tracking (I have a code that makes it easy!!) ‣ Reporting with Conversion Tracking and Goal Values ‣ Understanding the Power of Segmentation 2
- 3. INTRODUCTION 3 A little about me ‣ I am the CEO and Founder of Directive Consulting. We do SEO, PPC, and CRO. ‣ I like to play soccer and surf! ‣ In my free-time I also like playing with capital and learning how to grow money through proper allocation.
- 4. Analytic Modeling OHHHH YEAAAAA!!!! Analytics 101: Harnessing the Power of Data
- 5. Hold everything constant and test one thing. 5Analytic Modeling What is it and why should I care?
- 6. You can’t test everything at once 6Analytic Modeling Know what your testing The Office
- 7. How to Set up Google analytics Don’t worry it’s easy! Analytics 101: Harnessing the Power of Data
- 8. Go to Google Analytics: http://bit.ly/1a5ZrY2 Add tracking code to the head of your page THAT’S IT!!! 8Setting up Google Analytics Overview The Office
- 9. Four Big Sections Home Reporting Customization Admin ASK LOTS OF QUESTIONS 9Setting up Google Analytics Getting Comfortable
- 10. How to Set up Event Tracking We GOT THIS!! Analytics 101: Harnessing the Power of Data
- 11. 11Setting up Event tracking The magic Code pt type="text/javascript"> ry(document).ready(function() { // When the page loads: console.log("Setting Hook Timeout"); setTimeout(function() { // After One Second: console.log("Hooking onto button Event"); // Stuff to Edit: var cssSelector = '.submit_button'; var eventCategory = 'Form'; var eventAction = 'Submit'; var eventLabel = 'Get Quote'; // Stop Editing. jQuery(cssSelector).on('click', function() { console.log("Triggeting Event"); ga('send', eventCategory, eventAction, eventLabel); }) }, 1000); ipt> Harry Potter
- 12. 1. Open website in Google Chrome 2. Inspect Element 3. Click Network 4. Command+F search for “Jquery” 5. Install code into head of page 6. Test by inspecting element (don’t forget to clear cache by clicking on the circle) 7. CSS selector equals: . for class; # for id 12Setting up Event Tracking Setting it Up the hard way
- 13. Find Event (download link for a PDF): <button id="button">Please click</button> Place Code in Head: $('#button').on('click', function() { ga('send', 'event', 'button', 'click', 'nav-buttons'); }); More details: http://bit.ly/1cqVttq 13Setting up Event Tracking Setting it up the simple way
- 14. How to Set up Goal Tracking Let’s talk $$$ Analytics 101: Harnessing the Power of Data
- 15. What do you want to test? DESTINATION DURATION PAGES/SCREENS PER SESSION EVENT We can set these up by going to the “Admin” section than “Goals” 15Setting up Goal Tracking Setting Your Goals
- 16. Clients (and marketers) understand $$$ Take the Average Lifetime Value of a Client and than multiply by Conversion Rate! 16Setting up Goal Tracking Put a $$$ on It
- 17. How to Set up Segmentation The Little Things Matter Analytics 101: Harnessing the Power of Data
- 18. Admin View Segments New Segment Select and Compare 18Setting up Segmentation Create Segment
- 19. REPORTING Conversions Goals Overview Add Segment Filter and Compare 19Setting up Segmentation Use Filters and compare
- 20. Key takeaways In Closing Only test one thing at a time Set up your events and goals Give them a dollar value Segment and compare conversions to understand your market 20
- 21. A gift For you In Closing Here is access to our custom dashboard! http://bit.ly/1BjSx3E 21
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- 23. Q&A 23Analytics 101: Harness the power of data