Google Analytics Ppt Final
- 1. What is ?Free service offered by Google
- 2. The most widely used website statistics service*
- 3. Provides statistics and reports about visitors and transactions on a website
- 4. At-a-glance dashboard view as well as detailed reports* Source: http://w3techs.com/technologies/overview/traffic_analysis/all
- 5. How does Google Analytics work?Establish a User ID and password at google.com/analytics
- 6. Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website
- 7. This tag collects data and sends it back to the Google servers for processingWhat does it do?Google Analytics is a powerful tool that analyzes:Website traffic
- 8. Where visitors came from
- 9. How they are navigating through your site
- 10. How they navigated from page to page
- 11. Which pages they stayed on longest or left from the most frequently (“bounce rate”)
- 12. Conversions
- 13. downloads
- 14. page views
- 15. registrations
- 16. E-commerce
- 18. Dollar value of transaction
- 20. % complete and % dropped out of sales funnel
- 21. AdWords PerformanceHow can it help a website?Helps with development and optimization of landing pages
- 22. How relevant were they to the visitor?
- 23. Identifies navigation challenges that may prevent visitors from getting to your goal
- 24. Optimization of AdWords performance
- 25. keywords
- 26. timing
- 28. Dashboard Report
- 29. Industry Benchmarking To gain access to this feature users must opt-in to “share the account data in an anonymous, aggregated format”
- 30. Once enabled, Google Analytics assesses the profiles in your account, categorizes them by vertical market and number of visits
- 31. and aggregates the data for inclusion in the benchmarking project Website’s new visits benchmarked against similar industry
- 32. Website’s new bounce rate benchmarked against similar industry
- 33. Keywords Overview There are two types of traffic that come to a site through search engines; organic (unpaid) and paid. By reviewing the keywords users are entering into search engines, web masters are able to get an overview of the organic traffic that is coming through their site.
- 34. if a keyword has a high ‘average time on site’ associated with it, the visit was probably of more value to the user than a visit resulting from a keyword with a low average time on site. Although Google Analytics lets you do a multitude of comparisons on a website’s data it does not allow you to directly compare against other sites.
- 35. Fox Group LLCAbout the Fox Group LLCFounded 1989U.S. and abroadManagement consulting groupSpecilices in assisting physicians, hospitals, etc
- 36. What do they do for you?Website presence, activity and reachSocial media participationGoogle AdwordsSEOOnline Presence Analytics ReportLocal Buiseness ListingIntigration with social media platformsFacebook, Twitter, YouTube
- 37. How do they do it?Medical professionals have the ability to educate the publicPatients are people, and people are socialPatients are rightfully taking ownership of their healthcare decisions by searching for information in the web$279 per month and $2999 start up Cost for online presence pro$199 per month and $1999 start up Cost for online presence basic