Google Analytics Training
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The document covers a Google Analytics training session led by Dimitris Zotos, who introduces basic concepts such as metrics, dimensions, sessions, and user analysis. It emphasizes the importance of context in data interpretation, and discusses traffic analysis and attribution methods in measuring conversions. Various resources for further learning are also provided towards the end of the session.
Google Analytics Training
- 4. Which topics would you prefer? @dimitriszotos
- 5. Hello! It’s me. @dimitriszotos I’m Greek. I moved to London 6 months ago. Digital strategy manager at theMediaFlow 7 years of agency experience Google Analytics & AdWords Certified Volunteer at Outreach Digital.
- 8. Why do we use Google Analytics? @dimitriszotos
- 10. To Avoid This
- 11. How Google Analytics Works? @dimitriszotos
- 12. How Google Analytics Works? @dimitriszotos
- 13. How Google Analytics Works @dimitriszotos Data Collection Configuration Data Processing Reporting
- 14. How Google Analytics Works @dimitriszotos
- 15. @dimitriszotos Google Analytics provides us with information presented through metrics and dimensions.
- 16. @dimitriszotos War is 90% Information
- 17. Metrics & Dimensions @dimitriszotos Metric: Is a number.
- 18. Metrics & Dimensions @dimitriszotos Dimension: A dimension is, typically, an attribute of the Visitor to your website. Metric: Is a number.
- 19. Metrics & Dimensions @dimitriszotos Dimension: A dimension is, typically, an attribute of the Visitor to your website. Metric: Is a number. A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.
- 20. Metrics @dimitriszotos Sessions Transactions Bounce Pageviews Time on site Clicks Revenue % Exists
- 22. @dimitriszotos All these metrics are completely useless without context.
- 23. QUIZ @dimitriszotos A visitor enters the home page of a website from a laptop in the morning, and in the same day, he enters the home page of the same website from his smartphone device. How many sessions? How many pageviews?
- 24. Hints @dimitriszotos Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews.
- 25. Hints @dimitriszotos Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews. Session: A session is a collection of hits. It ends when there has been 30 minutes of inactivity.
- 26. Hints @dimitriszotos Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews. Session: A session is a collection of hits. It ends when there has been 30 minutes of inactivity. User: A user is the tools best-guess of an anonymous person.
- 27. Traffic Analysis
- 29. Segments
- 40. Analyse on Google Sheets @dimitriszotos
- 41. Attribution
- 42. With Attribution @dimitriszotos We assigncreditfor sales and conversions to touchpoints in conversion paths.
- 43. Multi Channel Funnel @dimitriszotos MCF helps us see what happens before a conversion
- 44. Multi Channel Funnel @dimitriszotos MCF helps us see what happens before a conversion Assisted conversions: touch-points that assisted
- 45. Multi Channel Funnel @dimitriszotos MCF helps us see what happens before a conversion Assisted conversions: touch-points that assisted Sessions/Days to Transaction (how many sessions/days it takes to get someone to convert)
- 47. Resources
- 48. Training Material, Online Course & Certification @dimitriszotos Advanced Web Metrics with Google Analytics (book) Occam's Razor (website) Google Analytics Blogpost Analytics Individual Qualification (IQ)
- 49. Time for Action
- 50. Want more?