Graphic Design - Shapes

Graphic Design - Shapes

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  Lesson 3: BasicDesign PrinciplesSHAPESM.5 Graphic DesignAjarn Jamie
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  What are thebasics?Basic design principles means:The building blocks of composition.ShapesLinesTextureFontsColorsImagesTextPhotosBalance and harmonycomposition – the combining of parts or elements to form a whole.
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  SizingPrintPaper sizePaper weight(how thick it is)Paper colorComputer/InternetScreen resolution (how many pixels/area)For the web?What internet connection/how big can the file be?
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  Design DecisionsHow bigwould you choose to make these things?BillboardsBumper stickersSupermarket flyers
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  Definition: ShapeAlone orin combination with other shapes or lines they can convey universal meanings as well as guide the eye or organize information.
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  Why do weuse shapes?Organize, connect, separate Symbolize an idea Create movement Provide texture or depth Convey a mood or emotion Provide emphasis Provide a framework
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  ShapesSome factors:Size –how big or small is your shapeResolution – is the image high or low qualityArea – how much of the image do you want to see?Three Types of Shapes:GeometricNaturalAbstract
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  Geometric ShapesGeometric shapesare structured, often symmetrical shapes. These include squares, circles, and triangles but also octagons, hexagons, and cones.
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  Natural ShapesNatural shapesare found in nature or they can be manmade shapes. Leaves are an example of a natural shape. An ink blob is a natural shape. Natural shapes are often irregular and fluid.
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  Abstract ShapesAbstract shapesare stylized or simplified versions of natural shapes. Symbols found on signs, such as the stylized wheelchair shape for handicapped access, is one example.
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  SquaresSymbolize honesty, stability,equality, comfort, or familiarity. It could also symbolize rigidity or uniformity. Use repeating squares to suggest familiar themes (checkerboard pattern to represent a game board, the checkered flag at the end of a race, a tablecloth).
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  CirclesSymbolize infinity andprotectiveness. Circles could also suggest something well-rounded or complete. Similar to protectiveness, circles could also imply security. Use circles to suggest familiar themes (bullet holes, a stack of cannonballs, fruit, the earth).
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  TrianglesSymbolize action orconflict. In a logo, a triangle might be better suited to a growing, dynamic high tech company than the more stable, familiar square, for example. Use triangles to suggest familiar themes (flag, pyramid, arrow or pointer). A single or a series of triangles can point the eye to important information or act as an arrow.
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  Group AssignmentOpen PowerPointUsefive shapes in a PowerPoint Presentation:SquareCircleTriangleRectangleStarUse a word with a shape to display how the shape and colours make you feel.
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  ExamplesDANGER!!RELAX
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  Individual WorkSelect anexample of one:Geometric shapeNatural shapeAbstract shapeused in a logo and write a brief paragraph (4-5 sentences) describing that shape, how it is used, and what emotions, feelings, or ideas it conveys.Then create a blog on the school website and add a copy of your logo plus your paragraph to this blog.
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  Example – GreenpeaceLogoThis logo uses an abstract shape, a simplified version of the planet earth. The green colour suggests that Greenpeace are concerned with nature and looking after our planet. The arrows show that Greenpeace take action to achieve their goals, or they could show that Greenpeace are committed to recycling and renewable energy.