Gravity_leaflet_2017
0 likes52 views
Through technology, consumers now have more control over the shopping process than ever before. They are empowered with social networks and digital devices, allowing them to dictate what they want and when. As competition for consumers' attention increases, it is difficult for businesses to engage customers due to the large number of unsolicited messages received. Personalization plays a key role in purchase decisions and can increase customer retention, purchases, and marketing ROI.
Gravity_leaflet_2017
- 1. PERSONALISATION: Be relevant or be forgotten Not only do customers have certain expectations of the customer shopping process. Through technology, they can now control the shopping process more than ever before. The digital era has also handed additional power to them, including more choice and increased access to information. Empowered by social networks and their digital devices, consumers are increasingly dictating what they want, when and where they want it. As the competition for consumers’ attention intensifies, it has never been more difficult for businesses to engage with their consumers. This is in part due to the overwhelming number of unsolicited messages consumers receive which could ultimately result in damage to the brand. 1 in 5 customers who expressed an interest in personalized products or services are willing to pay a 20% premium Every second consumer said he or she is willing to wait longer for a personalized product or service 86 per cent of customers say personalization plays a role in their purchase decisions 62 per cent of customers have chosen, recommended or paid more for a brand that provides a personalized service or experience 48 per cent of customers say they purchase more when marketers leverage their interest and buying behavior to personalize the experience across channels Personalization can deliver 5X to 8X the ROI on marketing spend Copyright © 2017 by Gravity B&M Ltd. All rights reserved. © 2016 Gravity R&D Plc.
- 2. Copyright © 2017 by Gravity B&M Ltd. All rights reserved. Gravity has a very successful track record and very strong references Personalization engines should be continually running A/B or multivariate testing — incorporating two or more variants of a digital or physical touchpoints’ online interface to two or more different sets of users to determine, by using statistical models, which variant is most effective. This is aimed at improving their ability to resonate with an individual. A/B testing as a method can be also used for comparing two or more vendors against each other to determine which one performs better. The one that performs better, wins. Gravtiy’s personalization engine is unbeaten so far as tested against 15 in-house solution and 14 personalization engine vendors. Contactus Gábor Tóth Managing Director [email protected] +36 30 619 6589 Ákos Demeter Partner, Consulting [email protected] +36 1 428 6687 Gravity and Deloitte Digital are closely cooperating professionally and commercially in the joint implementation of personalization solutions to Digital Retailers, Physical Retailers, Supermarket Chains, Telecommunications companies and Retail Banks worldwide Revenue through visit frequency and basket size Revenue from pay-as- you-go credit through time spent on consumption Revenue from pay per view Advertisement revenue through page view and/or time spent on consumption Commission fee through visit frequency and basket size Subscription fee through time spent on consumption Classified advertisement listing fee through classified advertisement conversion Classifieds’ membership fee through classified advertisement conversion Revenue from FMCG distribution Gravity is a personalization engine vendor offering a product portfolio called YUSP, including multiple products, filling multiple needs using the same underlying technology. Gravity’s value proposition combines world-class intellectual property, exceptional algorithmic portfolio and advanced analytics skills/capabilities with expert support and training to drive revenue growth now and into the future for online only, and bricks and mortar companies running based on the following business models: [email protected] +36 1 799 52 60 CHECK OUT THE YUSP EXPLAINER VIDEO HERE