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© 2017 Denise Lee Yohn, Inc.mail@deniseleeyohn.com
Denise Lee Yohn,
keynote speaker and author of
What Great Brands Do: The Seven Brand-
Building Principles That Separate the Best
from the Rest
and the e- book
Extraordinary Experiences: What Great
Retail and Restaurant Brands Do
http://deniseleeyohn.com
@deniseleeyohn

Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTRICS Insights Summit

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    1717 © 2017 DeniseLee Yohn, [email protected] Denise Lee Yohn, keynote speaker and author of What Great Brands Do: The Seven Brand- Building Principles That Separate the Best from the Rest and the e- book Extraordinary Experiences: What Great Retail and Restaurant Brands Do http://deniseleeyohn.com @deniseleeyohn

Editor's Notes

  • #3 Always tell a story. Omar Johnson, former CMO Beats by Dre -- on how Beats saw itself as an entertainment company, not a headphones one
  • #4 The markets you’re serving are bigger than you think they are; and you can understand them if you consider the jobs people need to get done. - Clay Christensen, Harvard Business School Professor 
  • #5 Companies don’t need more data; they need different data. - Ryan Smith, Founder and CEO, Qualtrics
  • #6 The moment you put a number on your packaging, you become obsolete , because your competitors can always print a better one. - Omar Johnson, former CMO Beats by Dre -- on competing on experience instead of data
  • #7 Experiences are a distinct economic offering. - Joe Pine, author of The Experience Economy
  • #8 Organizations are disproportionately rewarded when they deliver great experiences and disproportionately punished when they don’t. - Ryan Smith, Founder and CEO, Qualtrics
  • #9 Nice rarely rises to the level of memorable. - Joe Pine, author of The Experience Economy -- on how customer experience is so much more than customer service
  • #10 Operational data no longer delivers a competitive advantage because everyone is looking at the same data. - Ryan Smith, Founder and CEO, Qualtrics
  • #11 Great people + great experiences = magic - Joe Pine, author of The Experience Economy
  • #12 Perseverance + Passion for the long term = Grit - Angela Duckworth, author of Grit
  • #13 If you take one day off, it takes two to get back. - Michael Phelps, winner of 28 Olympic medals
  • #14 Focus makes a big difference. - Clay Christensen, Harvard Business School Professor – on trying to compete with too many others and not winning against any of them
  • #15 I wanted to do what no one else did, so that made me work like no one else. - Michael Phelps, winner of 28 Olympic medals
  • #16 Happiness and grit go hand in hand. - Angela Duckworth, author of Grit
  • #17 If being a genius means working with all your heart on something you love…than anyone can be one. - Angela Duckworth, author of Grit
  • #18 Curated by Denise Lee Yohn, keynote speaker and author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest and the e- book Extraordinary Experiences: What Great Retail and Restaurant Brands Do http://deniseleeyohn.com @deniseleeyohn