Green 
Technology 
Myths & Maths
2 
Introduction 
Scope of 
Application 
Cost Benefit 
Analysis 
Examples of 
Success and 
Failure 
Agenda
What is Green Technology? 
Introduction: 
• A research to find new ways to use our 
natural resources without depleting 
them 
• A system that incorporates new & 
innovative methods & materials 
• A new wave of today’s society 
• A great gift to upcoming generation 
Green Chemistry 
Green Energy 
Green IT 
Green Building 
Green Nanotechnology 
Why Green Technology? 
• Limited availability of Fossil fuels 
• Almost 70 per cent of Indian population 
depends on agriculture, which is one of 
the energy intensive sectors. 
Agriculture consumes about 35 per 
cent of the total power generated 
through electrically operated pump 
sets. It is expected that about 30 per 
cent of savings is possible through 
appropriate technology 
1 
Importance of Green Technology: 
• Helpful in finding new renewable 
methods of energy production 
• Provides effective measures to reduce 
energy & fuel consumption in our daily 
works & needs 
• Provides measures to reduce green 
house gas emission 
• It’s long lasting continuous application 
will surely provide us the same 
environment that our ancestors 
enjoyed 
Branches:
Companies-proactive about being 
Green 2 
Nokia 
• Recognized as the 
world’s most 
sustainable 
technology 
company 
• Green initiatives at 
this Finland-based 
company include 
an electronics 
take-back and 
recycling program, 
a focus on human 
rights and multi-year 
energy use 
reduction goals 
Intel 
• One of Intel’s 
biggest eco-initiatives 
is in 
the green 
energy arena 
• According to 
Forbes, the 
company uses 
1.43 billion kWh 
of energy 
annually but 
51% comes 
from renewable 
sources like 
solar, wind, 
geothermal and 
biomass 
Cisco 
• The company has 
made Fortune’s list 
of the 100 Best 
Companies to 
Work For since the 
list originated in 
1998 
• One reason it 
made 2011’s list is 
that it has “one of 
the highest 
percentages of 
telecommuters.” 
Telecommuting 
saves money in 
energy costs and 
reduces tailpipe 
emissions by 
eliminating 
commutes 
Dell 
• Aggressive 
goal of 
reducing 
greenhouse 
gas emissions 
at the rate by 
40% by 2015 
• Also focusing 
on reducing the 
environmental 
impact of its 
product line 
with a 25% 
energy use 
reduction in 
both its laptop 
and desktop 
models
Green Chemistry 
• Also called sustainable 
chemistry, is a philosophy of 
chemical research and 
engineering that encourages 
the design of products and 
processes that minimize the 
use and generation of 
hazardous substances 
• Environmental chemistry is the 
3 
chemistry of the natural 
environment, and of pollutant 
chemicals in nature, green 
chemistry seeks to reduce and 
prevent pollution at its source 
Eg. 
• Herbs used in Cosmetic 
Products 
• Biodegradable/Compostable 
Source: plastic.
Green Energy 
• Green energy is the energy produced 
by natural sources i.e. sunlight, wind, 
rain, tides, plants, algae and 
geothermal heat which put very small 
impact on the environment than fossil 
fuels i.e. oil, gas, coal 
• About 8% of global final energy 
consumption comes from renewable 
resources 
• 43% of all renewable energy from 
traditional biomass, mainly used for 
heating, and 
• 50% from hydroelectricity 
• New renewables (small hydro, modern 
biomass, wind, solar, geothermal, and 
biofuels) accounted for another 6% 
and are growing very rapidly 
• The share of renewables in electricity 
generation is around 19%, with 16% of 
electricity coming from hydroelectricity 
and 3% from new renewables 
4 
• It encompasses the creation of new ways 
of generating energy as well as energy 
efficiency, and the means by which 
alternative fuels can be developed 
Source: learn.fi.edu
Green IT 
5 
• The green IT or green computing, aims to reduce the 
carbon footprint generated by the Information Systems 
business 
• Green information technology and communication 
designs or uses products which can reduce the 
negative effects of human activity on the environment 
• L.C.D. monitors by 
Samsung and Dell 
Source: www.japanfs.org 
Green strategy by google 
Source: www.googlegreen.com
Green Building 
• Refers to a structure and using 
process that is environmentally 
responsible and resource-efficient 
throughout a building's 
life-cycle 
• From siting to design, 
construction, operation, 
maintenance, renovation, and 
demolition 
• This requires close cooperation 
of the design team, the 
architects, the engineers, and 
the client at all project stages 
6 
Future of Green Building 
Source: 
Cost-Benefit Comparison of an Extensive 
Green Roof 
Total costs for the client over 40 years $ 33/ sf 
Preliminary potential savings for the 
client/building owner $ 32/ sf 
Additional potential savings for the 
client/building owner $ 9/sf 
Total pay back or savings for the 
client/building owner over 40 years $ 8/sf 
Source: The economics of Green Roof, by Jorg Breunig
Green Nanotechnology 
• Green Nanotechnology refers to the use 
of nanotechnology to enhance the 
environmental sustainability of processes 
currently producing negative externalities 
• It also refers to the use of the products of 
nanotechnology to enhance sustainability 
• It includes making green Nano-products and 
using Nano-products in support of 
sustainability 
Dematerialization: 
• One of the chief ways 
nanotechnology might 
decrease pollution is 
through dematerialization - the 
reduction of materials required 
for manufacturing 
• Products that can self-assemble 
out of small components use 
much less material than ones 
we build from the top-down, 
which generate waste and often 
require solvents and chemical 
processes 
• Meanwhile, researchers are also 
developing ingenious ways to 
monitor pollution, such as Nano 
sensors that can biochemically 
detect contamination and 
pathogens, in real time and 
over large areas 
7 
• Light-emitting diodes(LED) 
Energy 
Nano 
Technology 
Medicine & 
Drugs 
Nano-Biology 
Technology 
Optical 
Engineering 
Nano 
Fabrics 
Cosmetics 
Bio 
Engineering
8 
Market Analysis 
Overall Green Demand Growth 
Source: Going Green, PWC, Vol.5 
How Strong is demand for Green Technology 
Products and Services? 
15.0% 
6.1% 
17.0% 
38.4% 
39.5% 
42.2% 
23.3% 
38.1% 
24.5% 
13.7% 
6.8% 
9.6% 
6.8% 
6.8% 
12.2% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Very Strong Demand Moderate Demand Weak Demand 
No Demand Don't Know 
Today 
Two Years 
Ago 
Percentage 
Increase 
Business 48% 75% (+56%) 
Government 57% 76% (+33%) 
Consumer 54% 72% (+33%) 
26.0% 
39.7% 
21.1% 
25.2% 
28.6% 
25.2% 
32.7% 
37.0% 
34.7% 
25.9% 
27.9% 
25.9% 
30.8% 
36.1% 
11.0% 
12.9% 
16.3% 
15.6% 
10.2% 
11.0% 
15.6% 
26.0% 
27.2% 
18.5% 
27.2% 
29.2% 
31.3% 
31.2% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
G 
F 
E 
D 
C 
B 
A 
Likelihood of Green R&D, Engineering and 
Manufacturing efforts in companies 
Now Likely within 2 Years Not Likely Don’t know / NA 
A. Designs that minimise/eliminate/reduce 
environmentally sensitive material 
(mercury, cadmium, etc.) 
B. Designs that incorporate recycled 
materials 
C. Designs that incorporate recyclable 
materials 
D. Products that are more upgradable or 
modular to increase longevity 
E. Products that are more energy efficient 
F. Designs that incorporate end-of-life 
management (repurposing etc.) 
G. Packaging that meets or exceeds 
current environmental standards
Development and Analysis 
9 
• The needs of the society will be met in ways that can be still utilized in future 
without causing damage to the natural resources or depleting them 
• Products that can be fully reused or reclaimed will be created, and as result 
putting an end to the cradle to grave cycle of the manufactured products 
• Patterns of production as well as consumption will be changed, and that will 
reduce wastes as well as pollution There will be alternatives to technologies 
that cause adverse effect to the health of people and damage the 
environment 
• Economic activities will be centered on products and technologies that are 
beneficial to the environment, which will in turn lead to creation of new 
careers that are not harmful to the planet. The government mandates that 
such products should be the preferred ones for government purchasing 
India's CO2 emissions (Gt) CO2 Emission 
0.66 
+7.3% 
+4.6% 
0.87 1.06 1.29 
1.97 
1.2 
1990 1995 2000 2005 2011 2020 E 
Source: www.gesi.org 
Expected Impacts
Nike Green Manufacturing 
• Material Sustainability Index 
• Materials Options and Progress 
• Material Environmental Attributes 
• Recycling 
• Sustainable manufacturing Excellence 
• Manufacturing Modernization 
• Manufacturing Innovation 
10
Conclusions 
• When used correctly agro-environment-friendly technology has promoted 
sustainable growth and reduced widening rural-urban income disparities 
• The application of green technology is the answer for sustainable 
development but poor countries have not been able to use applicable 
technology largely because of their inability to afford to the available 
alternatives 
• Green technologies assure potency for sustainable growth but significant 
effort will be required to substitute conventional practices 
• Alternative energy can be promoted to help low income, marginal and 
disadvantaged and contribute to rehabilitation of the households displaced 
by conflict by providing them electricity and cooking fuel 
• Alternative energy is environment friendly energy source and the possibilities 
of reducing green house gas emission levels with the promotion of alternative 
energy, and the savings in the carbon emission levels; thereof has created 
possibilities of carbon trading in the global market 
11
Green technology

Green technology

  • 1.
  • 2.
    2 Introduction Scopeof Application Cost Benefit Analysis Examples of Success and Failure Agenda
  • 3.
    What is GreenTechnology? Introduction: • A research to find new ways to use our natural resources without depleting them • A system that incorporates new & innovative methods & materials • A new wave of today’s society • A great gift to upcoming generation Green Chemistry Green Energy Green IT Green Building Green Nanotechnology Why Green Technology? • Limited availability of Fossil fuels • Almost 70 per cent of Indian population depends on agriculture, which is one of the energy intensive sectors. Agriculture consumes about 35 per cent of the total power generated through electrically operated pump sets. It is expected that about 30 per cent of savings is possible through appropriate technology 1 Importance of Green Technology: • Helpful in finding new renewable methods of energy production • Provides effective measures to reduce energy & fuel consumption in our daily works & needs • Provides measures to reduce green house gas emission • It’s long lasting continuous application will surely provide us the same environment that our ancestors enjoyed Branches:
  • 4.
    Companies-proactive about being Green 2 Nokia • Recognized as the world’s most sustainable technology company • Green initiatives at this Finland-based company include an electronics take-back and recycling program, a focus on human rights and multi-year energy use reduction goals Intel • One of Intel’s biggest eco-initiatives is in the green energy arena • According to Forbes, the company uses 1.43 billion kWh of energy annually but 51% comes from renewable sources like solar, wind, geothermal and biomass Cisco • The company has made Fortune’s list of the 100 Best Companies to Work For since the list originated in 1998 • One reason it made 2011’s list is that it has “one of the highest percentages of telecommuters.” Telecommuting saves money in energy costs and reduces tailpipe emissions by eliminating commutes Dell • Aggressive goal of reducing greenhouse gas emissions at the rate by 40% by 2015 • Also focusing on reducing the environmental impact of its product line with a 25% energy use reduction in both its laptop and desktop models
  • 5.
    Green Chemistry •Also called sustainable chemistry, is a philosophy of chemical research and engineering that encourages the design of products and processes that minimize the use and generation of hazardous substances • Environmental chemistry is the 3 chemistry of the natural environment, and of pollutant chemicals in nature, green chemistry seeks to reduce and prevent pollution at its source Eg. • Herbs used in Cosmetic Products • Biodegradable/Compostable Source: plastic.
  • 6.
    Green Energy •Green energy is the energy produced by natural sources i.e. sunlight, wind, rain, tides, plants, algae and geothermal heat which put very small impact on the environment than fossil fuels i.e. oil, gas, coal • About 8% of global final energy consumption comes from renewable resources • 43% of all renewable energy from traditional biomass, mainly used for heating, and • 50% from hydroelectricity • New renewables (small hydro, modern biomass, wind, solar, geothermal, and biofuels) accounted for another 6% and are growing very rapidly • The share of renewables in electricity generation is around 19%, with 16% of electricity coming from hydroelectricity and 3% from new renewables 4 • It encompasses the creation of new ways of generating energy as well as energy efficiency, and the means by which alternative fuels can be developed Source: learn.fi.edu
  • 7.
    Green IT 5 • The green IT or green computing, aims to reduce the carbon footprint generated by the Information Systems business • Green information technology and communication designs or uses products which can reduce the negative effects of human activity on the environment • L.C.D. monitors by Samsung and Dell Source: www.japanfs.org Green strategy by google Source: www.googlegreen.com
  • 8.
    Green Building •Refers to a structure and using process that is environmentally responsible and resource-efficient throughout a building's life-cycle • From siting to design, construction, operation, maintenance, renovation, and demolition • This requires close cooperation of the design team, the architects, the engineers, and the client at all project stages 6 Future of Green Building Source: Cost-Benefit Comparison of an Extensive Green Roof Total costs for the client over 40 years $ 33/ sf Preliminary potential savings for the client/building owner $ 32/ sf Additional potential savings for the client/building owner $ 9/sf Total pay back or savings for the client/building owner over 40 years $ 8/sf Source: The economics of Green Roof, by Jorg Breunig
  • 9.
    Green Nanotechnology •Green Nanotechnology refers to the use of nanotechnology to enhance the environmental sustainability of processes currently producing negative externalities • It also refers to the use of the products of nanotechnology to enhance sustainability • It includes making green Nano-products and using Nano-products in support of sustainability Dematerialization: • One of the chief ways nanotechnology might decrease pollution is through dematerialization - the reduction of materials required for manufacturing • Products that can self-assemble out of small components use much less material than ones we build from the top-down, which generate waste and often require solvents and chemical processes • Meanwhile, researchers are also developing ingenious ways to monitor pollution, such as Nano sensors that can biochemically detect contamination and pathogens, in real time and over large areas 7 • Light-emitting diodes(LED) Energy Nano Technology Medicine & Drugs Nano-Biology Technology Optical Engineering Nano Fabrics Cosmetics Bio Engineering
  • 10.
    8 Market Analysis Overall Green Demand Growth Source: Going Green, PWC, Vol.5 How Strong is demand for Green Technology Products and Services? 15.0% 6.1% 17.0% 38.4% 39.5% 42.2% 23.3% 38.1% 24.5% 13.7% 6.8% 9.6% 6.8% 6.8% 12.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Strong Demand Moderate Demand Weak Demand No Demand Don't Know Today Two Years Ago Percentage Increase Business 48% 75% (+56%) Government 57% 76% (+33%) Consumer 54% 72% (+33%) 26.0% 39.7% 21.1% 25.2% 28.6% 25.2% 32.7% 37.0% 34.7% 25.9% 27.9% 25.9% 30.8% 36.1% 11.0% 12.9% 16.3% 15.6% 10.2% 11.0% 15.6% 26.0% 27.2% 18.5% 27.2% 29.2% 31.3% 31.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% G F E D C B A Likelihood of Green R&D, Engineering and Manufacturing efforts in companies Now Likely within 2 Years Not Likely Don’t know / NA A. Designs that minimise/eliminate/reduce environmentally sensitive material (mercury, cadmium, etc.) B. Designs that incorporate recycled materials C. Designs that incorporate recyclable materials D. Products that are more upgradable or modular to increase longevity E. Products that are more energy efficient F. Designs that incorporate end-of-life management (repurposing etc.) G. Packaging that meets or exceeds current environmental standards
  • 11.
    Development and Analysis 9 • The needs of the society will be met in ways that can be still utilized in future without causing damage to the natural resources or depleting them • Products that can be fully reused or reclaimed will be created, and as result putting an end to the cradle to grave cycle of the manufactured products • Patterns of production as well as consumption will be changed, and that will reduce wastes as well as pollution There will be alternatives to technologies that cause adverse effect to the health of people and damage the environment • Economic activities will be centered on products and technologies that are beneficial to the environment, which will in turn lead to creation of new careers that are not harmful to the planet. The government mandates that such products should be the preferred ones for government purchasing India's CO2 emissions (Gt) CO2 Emission 0.66 +7.3% +4.6% 0.87 1.06 1.29 1.97 1.2 1990 1995 2000 2005 2011 2020 E Source: www.gesi.org Expected Impacts
  • 12.
    Nike Green Manufacturing • Material Sustainability Index • Materials Options and Progress • Material Environmental Attributes • Recycling • Sustainable manufacturing Excellence • Manufacturing Modernization • Manufacturing Innovation 10
  • 13.
    Conclusions • Whenused correctly agro-environment-friendly technology has promoted sustainable growth and reduced widening rural-urban income disparities • The application of green technology is the answer for sustainable development but poor countries have not been able to use applicable technology largely because of their inability to afford to the available alternatives • Green technologies assure potency for sustainable growth but significant effort will be required to substitute conventional practices • Alternative energy can be promoted to help low income, marginal and disadvantaged and contribute to rehabilitation of the households displaced by conflict by providing them electricity and cooking fuel • Alternative energy is environment friendly energy source and the possibilities of reducing green house gas emission levels with the promotion of alternative energy, and the savings in the carbon emission levels; thereof has created possibilities of carbon trading in the global market 11