Gregg Fraley

1) The document is a keynote presentation about innovation given by Gregg Fraley, author of Jack's Notebook. It discusses the challenges of innovation and provides strategies for overcoming them. 2) Fraley outlines the "Four P's" that are important for innovation - People, Product, Process, and Press. He emphasizes the importance of having the right people and culture to foster innovation. 3) Fraley advocates using a structured creative problem solving process like CPS to approach innovation in a deliberate yet spontaneous way. Idea management systems can also help streamline the innovation process.