GRO

GRO

• 1.
  Project GRO Victoria IndiaService Design Jam 2011 Anish Dasgupta Komal Lakhanpal Raghav Sethi Reuben DSilva
• 2.
  Discover
• 3.
  We approached thekeyword from differ- ent perspectives. Words like technology, emotion, time, nature, negative vs. positive growth, and obstacles to growth arose. We then attempted to narrow down on what elements of growth we wanted our service to stand for.
• 5.
  Emotion drives growth Nurturingrelationships Education and Health Technological advancement leading to human impairment.
• 6.
  Scenario
• 7.
  ?
• 8.
  Define
• 10.
  What does itdo? GRO is a service which provides pooled resources and encouragement to urban children between the age of 8-18 years to undertake sports and physical activity they might not have the opportunity to avail of. - Provide opportunity/ resources - Encourage physical activity - Foster friendships - Harness passion
• 12.
  + Develop
• 13.
  Customer journey -School/ Teachers - Friends/ Neighbours - Advertisements - Internet - GRO users
• 14.
  Persona 01 Name: Rohan Age:8 Where: Mumbai Gender: Male Family: Parents + 1 sibling Financial situation: Middle class Skills: Computer savvy, Academic Personality: Introvert Likes: Videogames, YouTube, Facebook Needs: Outlet for energy, outdoor activity Wants: Junk food, Latest gadgets and toys.
• 15.
  Persona 02 Name: Priya Age:12 Where: From Delhi to Mumbai Gender: Female Family: Parents, only child Financial situation: Middle class Skills: Music, good speaker Personality: Extrovert Likes: Athletics Wants: Social interaction within an inclusive environment Needs: Fit in, Fulfill personal aspirations Limitation: Physically impaired
• 16.
  Persona 03 Name: Vinay Age:16 Where: Mumbai Gender: Male Family: Parents+2 siblings Financial situation: Middle class Skills: HIghly academic Personality: Competitive, Determined Likes: Books, Politics, Geography Wants: Quality education, High profile career Needs: Holistic growth, Stress management
• 17.
  On your mark. Get set. Team ARRK