This document discusses how popular culture impacts perceptions of masculinity, femininity, body image, beauty, and fashion. It explores how media representations set narrow beauty standards that idealize youth, thinness, and attractiveness. This can negatively influence men and women's self-perceptions and body image by making them feel they are not beautiful enough. Popular culture tools like advertisements are blamed for convincing people they must conform to certain body standards in order to be attractive or buy products. The rise of tattoos is also discussed, noting their origins and evolution into an art form.