POP CULTURE AND ‘BODY’ AS AN OBJECT
BÜŞRA PINAR
SEMRA BETÜL KURU
GÜLAY HEYBETLİ
What will we present?
 Understanding of masculinity and femininity
 Body image and beauty
 Fashion and its effects
Popular Culture
 Seasonal cultural activities
 In 20th century
Masculinity
 The attributes, behaviours and roles of
being like a men
 19th century
Femininity
 Female-bodied people
 Women desire of men
 20th century
Cindy Sherman’s photographs
Body Image and Beauty of Men and
Women in Social Aspects
What is body image?
 Perception
 Physical
 Self-thought
 Feelings
Does popular culture tools impact on body
image?
Does popular culture tools impact on body
image?
 Right
 Ideal Size
 Shape
 Idea of Beauty
Body Images
 All around us
 On television
 In movies
 In newspaper
 Magazine
 Ads
 Online
Body Image and Beauty
 Blamed
 Standard
 Idea
Body Image of Men and Women
 Blonde
 Big Breast
 Tan
 Slim
 Young
 Athletic
 Prettier
 Barbie
 You are not beautiful enough.
 You are so fat to be beautiful.
Body Image of Men and Women
 Muscles
 Big
 Tall
 Attractive
 Sportive
 Athletic
 Young
 Have to muscles.
Why does it happen?
 Convince us to buy things
 Advertisements
 Popular Culture
What It’s Like To Not Love Your Body
Fashion
 A style that is popular at a
particular time especially in
clothes, hair, make–up etc.
Fashion
 Dynamic
 Always change
Why does fashion change over time ?
 Effects of Celebrities (Media)
 World Event
Pop Culture: Everybody want to dress like in a film. Sex
and City is example.
Subculture: Hip hop music effected fashion and people
wear large clothes and gold.
100 Years of Fashion Women ★
Tattoo
 The Tahitian
 To Mark Something
 Ritual and Traditional
 Communication among spies in Greeks
Tattoo
 In the category of ‘fine arts’
 Artists combine the tradition of tattooing with
their personal style creating unique and
phenomenal body art.

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